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The New
World of
Business
Futurist
Strategy advisor
Author
@rossdawson
Taking diverging paths
-90%
-70%
-50%
-30%
-10%
10%
30%
1965 1969 1973 1977 1981 1985 1989 1993 1997 2001 2005 2008
US economy: Return on Assets
Top Quartile Bottom Quartile
Source: The Shift Index, Deloitte Center for the Edge
Not keeping pace
Leadership
Technology
Society
Structure
Work
Organizations
Technology
Keynote slides: The New World of Business
Information accelerates
Flickr credit: kainet
Connected world
Source: Internet World Stats, as of June 30, 2012
0 10 20 30 40 50 60 70 80 90
Oceania
Middle East
Africa
Latin America
North America
Europe
Asia
0 200 400 600 800 1000 1200
Internet users
Penetration
%
million
Wherever you go
0% 20% 40% 60% 80% 100% 120%
0% 100% 200% 300% 400% 500% 600% 700% 800% 900% 1000%
China
Russia
Brazil
Germany
Netherlands
France
Canada
UK
USA
Australia
Japan
World
Source: Morgan Stanley, Informa
Mobile Internet – Penetration and Growth
3G Subscription Growth YoY
3G Penetration
3G Penetration
3G Subscription Growth YoY
Supercomputers in our hands
Machines become smarter
The rise of digital information
Source:
IDC/ EMC
Data from inside
Source:
IDC/ EMC
At your command
Seeing more
Thought interfaces
The rise of 3D printing
Society
Flickr credit: Calsidyrose
We
expect
more
0 1000 2000 3000 4000 5000 6000 7000 8000
$0 ‐ $300 $300 ‐ $3,000 $3,000 ‐ $30,000 $30,000 ‐ $100,000 > $100,000
Million people
Annual income US$
Opportunity
Excellence
Timeliness
Choice
Design and beauty
Participation
Meaning
Flickr credit: monasosh
Power to the individual
Structure
Flickr credit: Visual Artist Frank Bonilla
Transaction costs slide
Flickr credit: Ssppeeeeddyy/
The modular economy
Matching demand and availability
Reinventing fashion
Sharing not owning
Using unused space
Flickr credit: noii’s
Payments anywhere
Work
Keynote slides: The New World of Business
Getting help to do work
Expertise can be anywhere
The diversity of crowds
Keynote slides: The New World of Business
Keynote slides: The New World of Business
Keynote slides: The New World of Business
“No matter who you are,
most of the smartest people
work for someone else.”
Bill Joy, Co-Founder, Sun Microsystems
Flickr credit: Andrew Morrell Photography
Open innovation
Complex cognitive tasks
Robots get better
Replacing human workers
Value vs. employment
Source: United Nations, U.S.
Bureau of Labor Statistics
Knowledge workers supplanted
Polarization of work
Source: The Polarization of Job
Opportunities in the U.S. Labor
Market, David Autor
Humanization of work
Flickr credit: Dell
Open education
Organizations
How organizations really work
Ad-hoc
networks
The two layers of organizations…
Standardized
processes
Building unique organizations
The inside is the outside
Procter & Gamble asks for help
Information across boundaries
Distributed value creation
From companies to ecosystems
Layers of data
Open
Trusted
Proprietary
Data-driven organizations
Leadership
Flickr credit: Calsidyrose
The only way
you can control your destiny
is to be more flexible
than your environment
- The Law of Requisite Variety
Experimentation and learning
The lean startup loop
Governance for transformation
Benefits Risks/ Concerns Risks of NOT
taking action
Productivity and
efficiency
Productivity loss Reduced
competitiveness
Staff satisfaction
and engagement
Loss of control Harder to attract
talented staff
Access to
information and
processes
Information
reliability
Fragmentation of
information
Flexibility in work Systems security Unauthorized use of
technology
Leadership
Technology
Society
Structure
Work
Organizations
Keynote slides: The New World of Business

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Keynote slides: The New World of Business