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Keynote slides: The Future of Associations

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Slides for the opening keynote at the CAANZ Thought Leadership Forum on Professional Associations in 2026

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Keynote slides: The Future of Associations

  1. 1. The Future of Associations  Futurist  Strategy advisor  Author @rossdawson
  2. 2. The power of guilds
  3. 3. The walls come down Credit: Joergsam
  4. 4. Networks everywhere Brain Internet Applications Organisations Industries Proteins Actors Society PoliticsContagion
  5. 5. Associations Shifts Vision Capabilities Leadership
  6. 6. Associations
  7. 7. Representation
  8. 8. Education
  9. 9. Standards
  10. 10. Connections
  11. 11. Shifts
  12. 12. Content explosion Source: We Are Social
  13. 13. Source: Evans, Center for Global Enterprise Blurring boundaries
  14. 14. Economy of individuals
  15. 15. Rise of platforms Uber valuation Source: AltMBA, CBInsights
  16. 16. Self-organisation Credit: GotoVan
  17. 17. Content explosion Source: University of Southern California Marshall School of Business US Households, hours spent on media each week
  18. 18. Vision
  19. 19. Flickr credit: Joe deSouza Fluid and dynamic
  20. 20. Trusted knowledge sharing
  21. 21. Enhanced serendipity
  22. 22. Democratic representation Credit: Adrian Sulc
  23. 23. Collective action Credit: toffehoff
  24. 24. Capabilities
  25. 25. Network facilitation Source: Rob Cross, University of Virginia
  26. 26. Algorithmic and crowd oversight
  27. 27. Platform strategies Other platforms  Analyse platforms: trade- offs, costs, choices  Identify potential paths and scenarios  Apply game theory  Establish commitments and contingencies  Identify complementary participant pools  Design compelling offer and interface  Create value for participants  Enable participants to create value Own platforms
  28. 28. Dynamic, adaptive
  29. 29. Professionals Efficient content creation AlgorithmsCrowds
  30. 30. New revenue models
  31. 31. Leadership
  32. 32. Powerful visions Compelling Clear Distinctive Inclusive Challenging Aligned Achievable
  33. 33. Governance for transformation Upside Risks Risks of NOT transforming Participate in transforming economy Implementing the wrong strategy Extinction Create immense stakeholder value Loss of staff who can’t accept change Irrelevance Seen as creating the future Lose credibility Irrelevance
  34. 34. Cooperation and evolution Source: Scientific American
  35. 35. Associations Shifts Vision Capabilities Leadership

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