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Connecting the CrowdThe Future ofCreativity and Innovation Futurist Strategy advisor Author@rossdawson

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Note!These slides were created to accompany Ross Dawson’skeynote at Crowdsourcing Week in Singapore, June 4,2013.They were NOT designed to be useful for those who did notattend the keynote. However they may still be of interest.For more content including keynote videos, frameworks,and articles, see:rossdawson.com

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We are connectedFlickr credit: kainet

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HumanityOpportunitiesCrowdsCreativityStructure

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Flickr credit: AdamSelwoodHumanity

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Machines overtaking man

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The man in the machine

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The dehumanization of work

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Where do humans excel?

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Crowds

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Tapping the minds of many

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Individual genius

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Creativity

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The decline of creativity05101520251990 1998 2008FluencyOriginalityStrengthElaborationSource: Kyung Hee Kim, The Creativity Crisis: The Decrease in Creative Thinking Scores on the Torrance Tests of Creative Thinking

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The sexual life of ideasFlickr credit: notsogoodphotography

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Networks for innovation

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Openness and creativityFlickr credit: Skakerman

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Flickr credit: Grietje HaitsmaStructure

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Constraints on crowd innovationFlickr credit: IrargerichFlickr credit: olga.reznikIntellectual property Context

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Domains for innovationProduct or ServiceMarketingProcessStrategyStructure

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Clearly defined outcomesFlickr credit: Skakerman

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Defined task platforms

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Bringing many ideas together

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Distributed idea development

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Unique value from co-creation

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Participatory strategyFlickr credit: tedeytan

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Opportunities

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Domains of value creationOutcome definitionContribution assessmentCommunicating contextCrowd mechanismsBreadth of participation

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Extending organizations’ capabilitiesBounded Unbounded

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Creating the global brainFlickr credit: ulybug

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HumanityOpportunitiesCrowdsCreativityStructure