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Services Marketing - FNAC Madrid

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Published on

MMM 07/08

Published in: Business, Travel
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Services Marketing - FNAC Madrid

  1. 1.
  2. 2. CompanyFactsheet<br />Callao<br />CompanySpecific<br />Incorporated: 1954<br />Ownership: FrenchParent ‘PPR’<br />Presence: 141 StoresWorldwide<br />Positioning: Cultural & High-endConsumerElectronics<br />StoreSpecific<br />First FNAC store in Spain (followedbyL’illa in Barcelona)<br />Central Madrid Location<br />5 Floors<br />Outdoor Ticket Office forPurchase & Collection<br />
  3. 3. ProcessFlow<br />Callao<br />Doorway<br />Doorway<br />ServiceDesk<br />Escalator<br />GameConsoles<br />Forum<br />Key <br />Differentiator<br />Cameras & Accessories<br />Doorway<br />Doorway<br />
  4. 4. ProcessFlow<br />Callao<br />Escalator<br />International Pop <br />&Rock Music<br />Section<br />Dance Music<br />Section<br />Vinyl<br />Section<br />LatinMusic<br />Section<br />MusicDVD’s<br />
  5. 5. ProcessFlow<br />Callao<br />Escalator<br />Books<br />Key <br />Differentiator<br />Books<br />Reading Area<br />
  6. 6. BrandAwareness<br />Callao<br />
  7. 7. BrandAwareness<br />Callao<br /><ul><li>RetailStrategyiskeyforawareness</li></ul> & Traffic<br /><ul><li>CustomerAdvocacy, Word of Mouth</li></ul> & Viral Marketing are alsokey<br /><ul><li>Providingserviceas a differentiator</li></ul>Enablestheabovestrategy<br /><ul><li>Othermediumssuch internet and traditional media</li></ul>Channels are relativelyinneffective in drivingawareness<br />
  8. 8. ServiceInsight<br />Callao<br />
  9. 9. ServiceDifferentiation<br />Callao<br />Differentiated<br />FNAC<br />Media<br />Markt<br />Competitive<br />Position<br />Undifferentiated<br />Market<br />Premium<br />Pricing<br />
  10. 10. ServiceOfferingCompared<br />

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