Slides for colc connected 2011 07 29


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Slides for colc connected 2011 07 29

  1. 1. Coast Digital<br />Presentation for Colchester Connected – Mobile Trends<br />Ross Henderson – Business Development Manager <br />29th July 2011<br />
  2. 2. About Coast Digital<br />We are a B2B digital agency,<br />delivering ROI through lead generation.<br /><ul><li>Full service Digital Agency
  3. 3. Results and objective orientated
  4. 4. Fit-for-purpose technologies
  5. 5. Established in 2002
  6. 6. £2m annual turnover
  7. 7. Profit making business
  8. 8. 35 full-time staff
  9. 9. Our people make the difference
  10. 10. B2B specialists</li></li></ul><li>Our services<br />Digital strategy<br />Strategy and planning<br />User experience / usability<br />Conversion and traffic analysis<br />Information architecture<br />Functional specification<br />Competitor analysis<br />CRM<br />Conversion rate optimisation<br />Design and build<br />Creative<br />E-learning<br />User-centreddesign<br />Development<br />Accessibility<br />Content management<br />E-commerce<br />Mobile development<br />Flash production<br />Viral games<br />Video production<br />Facebookapplications<br />iPhoneapplications<br />Online Marketing<br />Search engine optimisation<br />Pay per click<br />Affiliate marketing<br />Email marketing<br />Social media and PR<br />Media planning and buying<br />Tracking and analytics<br />Video and viral seeding<br />Mobile marketing<br />
  11. 11. By 2013 people will use mobile devices to access web information more than fixed internet<br /><ul><li> Now is the time to take action
  12. 12. Huge shift in the way we consume content
  13. 13. Social Media and Convergence
  14. 14. 28 days for the iPad to reach 1m sales!</li></li></ul><li>Think Mobile, not Mobile Website<br />Five tips...<br />Don’t just copy your current website<br />Keep it simple<br />Recognise its role in the broader business<br />Offer two-way value transaction<br />Learn from user behaviour and responses<br />
  15. 15. 2011 is the last chance for brands to embrace before it’s too late - IAB<br />So, what can we do next?<br /><ul><li> Competitor research – grab your phone and check them out!
  16. 16. Interrogate your analytics – how much mobile traffic are you already receiving
  17. 17. Research the search market to see trends in keyword volumes from mobile devices</li></li></ul><li>Final thought<br />The ability to create experiences by deeply engaging the user, using natural interfaces and integrating processes and devices, will be what differentiates leading companies and systems from the rest.<br />Accenture Technology Vision 2011<br />
  18. 18.<br />Blog<br /><br />@coastdigital<br />/digitalmarketingagency<br />Email<br />/hendersonross @Ross_Henderson<br />
  19. 19. Clients<br />