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Putting Web 2.0 to Work

Presentation by Ross Mayfield of Socialtext at the Web 2.0 Expo.

Not included: A bad ass demo of Socialtext Desktop

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Putting Web 2.0 to Work

  1. Putting Web 2.0 to Work Web 2.0 Expo 2009 SF Ross Mayfield Chairman, President & Co-founder [email_address]
  2. About Socialtext <ul><li>Founded in 2002, first vendor in the Enterprise 2.0 market </li></ul><ul><li>Gartner #1 Visionary: Team Collaboration and Social Software </li></ul><ul><li>Offices in Palo Alto, NYC, London </li></ul><ul><li>5,000+ customers worldwide </li></ul>Social Networking connected with Collaboration as a Service
  3. Wikis & Blogs Social Networks Dashboards & Widgets What People Expect, When They Work Micro-blogging
  4. What can they tools do at work? How do these apply in the business world? Photo Credit:
  5. Enterprise 2.0 <ul><li>Freeform Social Software Adapted for Organizations </li></ul><ul><ul><li>S earch </li></ul></ul><ul><ul><li>L inking </li></ul></ul><ul><ul><li>T agging </li></ul></ul><ul><ul><li>E xtensions </li></ul></ul><ul><ul><li>S ignals </li></ul></ul>Organizations Are Made Of People
  6. Enterprise 2.0 Social Intranets Social Extranets Social Media
  7. Patterns are Evolving Distributed Centralized Short time-to market cycles Long time-to-market cycles Enterprise 1.0 Enterprise 2.0 Document-centric People-centric Structured Freeform Taxonomy Folksonomy Folders Tagging Knowledge Management Knowledge Sharing Need-to-know Need-to-share One-to-many Many-to-many Top down Emergent Heavyweight Lightweight Rigid Flexible
  8. Search Isn’t the Answer <ul><li>The average employee spends 1 day/week searching for people and information </li></ul><ul><li>Search provides results, not answers </li></ul><ul><li>Discovery, however, provides answers, sometimes from people. And context. </li></ul>
  9. How do our employees know what needs time and attention? Photo Credit:
  10. How do we work together to make the group productive? Photo Credit:
  11. How do we efficiently share information, questions and context with the people in your company?
  12. How do our people discover connections, knowledge and experts? Photo Credit:
  13. Near Time <ul><li>Social Messaging </li></ul><ul><li>New, and near real-time </li></ul><ul><li>Ideas spread like wildfire </li></ul><ul><li>Organizations move faster </li></ul>New Old Asynchronous Real Time
  14. Human Resourcefulness <ul><li>Are your humans resourceful? </li></ul><ul><li>TransUnion saved $2.5m in 5 months with Socialtext, CTO estimates $5-8m in 2009 </li></ul><ul><li>How? People working together to solve their own problems </li></ul>
  15. Social Software Platform Socialtext Dashboard Personalized and customizable widget-based dashboard -- manage your attention efficiently and effectively Socialtext Workspace Wiki Workspaces and Collaborative Weblogs flexible collaboration to participate, re-use and create faster Socialtext People Social networking for employees, partners & customers -- discover connections, knowledge and experts Socialtext Signals Social Messaging -- Share links, Q&A and context
  16. Q&A Free Trial at [email_address]