Ross Mayfield's Enterprise 2.0 Keynote at Interop


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Cant include HTML or URLs with dashes yet, but there is a video of this presentation at interop dot com. Also, the real thing has a very pretty but rare Lisboa font.

Ross Mayfield's Enterprise 2.0 Keynote at Interop

  1. 1. Enterprise 2.0 Networld/Interop September 2006
  2. 2. <ul><li>&quot;The first thing I did along the lines of what became Interop was to call and run a meeting in August of 86 in Monterey CA called the TCP/ IP Implementers Workshop where about 300 people convened by personal invitation from me.” -- Dan Lynch </li></ul>
  3. 3. <ul><li>Socialtext is the first wiki company </li></ul><ul><li>+2,000 customers </li></ul><ul><li>$4.6M Backing: DFJ, Omidyar Network, SAP </li></ul><ul><ul><li>Board: Joi Ito, Jimmy Wales, Tim Draper </li></ul></ul>Socialtext
  4. 4. Enterprise 1.0
  5. 5. Enterprise 1.0 <ul><li>Automate business processes to reduce cost </li></ul><ul><li>Highly structured </li></ul><ul><li>Designed for buyers, not users </li></ul><ul><li>License model </li></ul><ul><li>50% of cost is sales & marketing </li></ul>
  6. 6. Intranet <ul><li>Value proposition: save time looking for information </li></ul><ul><ul><li>But, it’s hard to save time looking for something that doesn’t exist </li></ul></ul><ul><ul><li>Or is out of date </li></ul></ul><ul><ul><li>Or the links are broken </li></ul></ul><ul><ul><li>40% adoption </li></ul></ul><ul><ul><ul><li>Gartner, 2002 </li></ul></ul></ul>
  7. 7. Web 2.0 is made of people
  8. 8. Is your intranet made of people?
  9. 9. Enterprise 2.0
  10. 10. Enterprise 2.0 <ul><li>Freeform social software </li></ul><ul><li>adapted for organizations </li></ul><ul><li>- Andrew McAfee, Harvard </li></ul><ul><li>SLATES Paradigm: </li></ul><ul><ul><li>S earch </li></ul></ul><ul><ul><li>L inks </li></ul></ul><ul><ul><li>A uthoring </li></ul></ul><ul><ul><li>T ags </li></ul></ul><ul><ul><li>E xtensions </li></ul></ul><ul><ul><li>S ignals </li></ul></ul>
  11. 11. Wiki: Group-editable Website <ul><li>Wikis are collections of pages </li></ul>
  12. 12. Wiki: Display, Edit, Display <ul><li>Every page in a wiki is editable </li></ul><ul><li>Just click, type and save! </li></ul>
  13. 13. Hypertext empowers free association <ul><li>Every page has a name </li></ul><ul><li>Linking to a page is as simple as writing its name </li></ul>
  14. 14. Wiki Develops Group Memory <ul><li>Remember </li></ul>
  15. 15. The Disruption <ul><li>Low cost open source basis </li></ul><ul><li>Social Software enables: </li></ul><ul><ul><li>Zero-cost publishing </li></ul></ul><ul><ul><li>Zero-cost group forming </li></ul></ul><ul><ul><li>Lower coordination and transaction costs </li></ul></ul><ul><ul><li>Adoption and engagement </li></ul></ul>
  16. 16. Share Control to Create Value
  17. 17. Wiki in an Organization <ul><li>CIO of DrKW: “For early adopters, email-volume on related projects is down 75%; meeting times have been whacked in half.” </li></ul><ul><li>What used to be a 30-day process for posting content is now one click </li></ul><ul><li>DrKWikipedia fosters a culture of working openly </li></ul><ul><ul><li>Sharing rewarded, hoarding punished </li></ul></ul><ul><ul><li>Realizes Drucker’s New Pluralism </li></ul></ul><ul><ul><li>Share control with users and you gain innovation </li></ul></ul><ul><li> </li></ul>
  18. 18. Wiki Adoption <ul><li>At DrKW traffic to the wiki was greater than the intranet in just six months </li></ul><ul><li>Why? Building community, not content </li></ul><ul><li>Aligning Top-down and Bottom-up </li></ul>
  19. 19. Socialtext 2.0 <ul><li>Simplest Interface Wiki Web Services </li></ul>
  20. 20. My Wiki Home
  21. 21. Simple
  22. 22. Thank You [email_address]
  23. 23. Photo Credits <ul><li>All under a creative commons attribution license </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  24. 24. Extra slides…
  25. 26. Emergent Order <ul><li>Chaos is good, when order is emergent </li></ul><ul><li>Documents are where knowledge dies </li></ul><ul><li>From documents to linked messages </li></ul><ul><li>From links, feeds and attention emerge new dimensions to discover </li></ul>
  26. 27. SocialCalc What happens when a document is a cell and a cell is a document?