NPUC IBM Almaden, July 2006
<ul><li>Socialtext is the first wiki company </li></ul><ul><li>+2,000 customers </li></ul><ul><li>$4.6M Backing: DFJ, Omid...
Wiki: Group-editable Website <ul><li>Wikis are collections of pages </li></ul>
Wiki: Display, Edit, Display <ul><li>Every page in a wiki is editable </li></ul><ul><li>Just click, type and save! </li></ul>
Hypertext empowers free association <ul><li>Every page has a name </li></ul><ul><li>Linking to a page is as simple as writ...
Wiki Develops Group Memory <ul><li>Remember </li></ul>
Where “We” Came From <ul><li>Innovation in Social Software began with open source </li></ul><ul><li>Commons-Based Peer Pro...
What’s New Today <ul><li>Having an online identity is mainstream </li></ul><ul><li>New defaults for sharing </li></ul><ul>...
The Disruption <ul><li>Low cost open source basis </li></ul><ul><li>Social Software enables: </li></ul><ul><ul><li>Zero-co...
Web 2.0 is made of people
Is your intranet  made of people?
Intranet <ul><li>Value proposition: save time looking for information </li></ul><ul><ul><li>But, it’s hard to save time lo...
Enterprise 2.0 <ul><li>Freeform social software  </li></ul><ul><li>adapted for organizations </li></ul><ul><li>- Andrew Mc...
 
Wiki in an Organization <ul><li>CIO of DrKW: “For early adopters, email-volume on related projects is down 75%; meeting ti...
Wiki Adoption <ul><li>At DrKW  traffic to the wiki was greater than the intranet in just six months </li></ul><ul><li>Why?...
Miki <ul><li>Miki  -- the mobile wiki  </li></ul><ul><li>“ On a BB7290 sitting at a cafe downtown Beirut, Lebanon. This is...
Wiki Has Open Source Dynamics <ul><li>Coding is vertical information assembly, marked by dependencies </li></ul><ul><li>Au...
 
Emergent Order <ul><li>Chaos is good, when order is emergent </li></ul><ul><li>Documents are where knowledge dies </li></u...
Dynamic Content <ul><li>Small amounts of information that convey a primary idea or concept </li></ul><ul><li>Permanently a...
Microstrategy’s  use of  Dynamic Content Included pages Included category/tag/query Dynamic Composite Homepage lets users ...
wikiCalc What happens when a document is a cell  and a  cell is a document?
<ul><li>Launched today </li></ul><ul><li>Open Source distribution of Socialtext </li></ul>
Mass Collaboration <ul><li>DrKWikipedia/DrKW: information sharing </li></ul><ul><li>Micropedia/Microstrategy: bottom-up po...
Thank You [email_address] http://ross.typepad.com http://socialtext.com
Details… 90% of collaboration exists in email 75% of knowledge assets exists in email
Custom Themes/CSS
Web 2.0 tools <ul><li>Socialtext/Wikipedia : peer production </li></ul><ul><li>Weblogs : open, discoverable, link and feed...
Social Computing Social Computing Personal Computing Mainframe Interconnectedness Documents Number Crunching Reed’s Law of...
Wikipedia as an Organization <ul><li>Low transaction costs for contribution </li></ul><ul><ul><li>Lower for fixing damage ...
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New Paradigms for Using Computers

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Talk at IBM Almaden. Usually has a pretty but rare Lisboa font.

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New Paradigms for Using Computers

  1. 1. NPUC IBM Almaden, July 2006
  2. 2. <ul><li>Socialtext is the first wiki company </li></ul><ul><li>+2,000 customers </li></ul><ul><li>$4.6M Backing: DFJ, Omidyar Network, SAP </li></ul><ul><ul><li>Board: Joi Ito, Jimmy Wales, Tim Draper </li></ul></ul>Socialtext
  3. 3. Wiki: Group-editable Website <ul><li>Wikis are collections of pages </li></ul>
  4. 4. Wiki: Display, Edit, Display <ul><li>Every page in a wiki is editable </li></ul><ul><li>Just click, type and save! </li></ul>
  5. 5. Hypertext empowers free association <ul><li>Every page has a name </li></ul><ul><li>Linking to a page is as simple as writing its name </li></ul>
  6. 6. Wiki Develops Group Memory <ul><li>Remember </li></ul>
  7. 7. Where “We” Came From <ul><li>Innovation in Social Software began with open source </li></ul><ul><li>Commons-Based Peer Production, Benkler: </li></ul><ul><ul><li>Markets drive production through price signal </li></ul></ul><ul><ul><li>Firms drive production through contracts </li></ul></ul><ul><ul><li>Social networks are driven through social incentives </li></ul></ul><ul><li>Dense book recommendation: Wealth of Networks </li></ul>
  8. 8. What’s New Today <ul><li>Having an online identity is mainstream </li></ul><ul><li>New defaults for sharing </li></ul><ul><li>NetGens </li></ul>
  9. 9. The Disruption <ul><li>Low cost open source basis </li></ul><ul><li>Social Software enables: </li></ul><ul><ul><li>Zero-cost publishing </li></ul></ul><ul><ul><li>Zero-cost group forming </li></ul></ul><ul><ul><li>Lower coordination and transaction costs </li></ul></ul><ul><ul><li>Adoption and engagement </li></ul></ul><ul><li>Half of GDP is transaction costs </li></ul>
  10. 10. Web 2.0 is made of people
  11. 11. Is your intranet made of people?
  12. 12. Intranet <ul><li>Value proposition: save time looking for information </li></ul><ul><ul><li>But, it’s hard to save time looking for something that doesn’t exist </li></ul></ul><ul><ul><li>Or is out of date </li></ul></ul><ul><ul><li>Or the links are broken </li></ul></ul>
  13. 13. Enterprise 2.0 <ul><li>Freeform social software </li></ul><ul><li>adapted for organizations </li></ul><ul><li>- Andrew McAfee, Harvard </li></ul><ul><li>SLATES Paradigm: </li></ul><ul><ul><li>S earch </li></ul></ul><ul><ul><li>L inks </li></ul></ul><ul><ul><li>A uthoring </li></ul></ul><ul><ul><li>T ags </li></ul></ul><ul><ul><li>E xtensions </li></ul></ul><ul><ul><li>S ignals </li></ul></ul>
  14. 15. Wiki in an Organization <ul><li>CIO of DrKW: “For early adopters, email-volume on related projects is down 75%; meeting times have been whacked in half.” </li></ul><ul><li>What used to be a 30-day process for posting content is now one click </li></ul><ul><li>DrKWikipedia fosters a culture of working openly </li></ul><ul><ul><li>Sharing rewarded, hoarding punished </li></ul></ul><ul><ul><li>Realizes Drucker’s New Pluralism </li></ul></ul><ul><ul><li>Share control with users and you gain innovation </li></ul></ul><ul><li>http://www.pfdf.org/leaderbooks/L2L/fall99/new-pluralism.html </li></ul>
  15. 16. Wiki Adoption <ul><li>At DrKW traffic to the wiki was greater than the intranet in just six months </li></ul><ul><li>Why? Building community, not content </li></ul><ul><li>Aligning Top-down and Bottom-up </li></ul>
  16. 17. Miki <ul><li>Miki -- the mobile wiki </li></ul><ul><li>“ On a BB7290 sitting at a cafe downtown Beirut, Lebanon. This is just great.” </li></ul><ul><ul><li>Martin Lindstrom, IKEA </li></ul></ul>
  17. 18. Wiki Has Open Source Dynamics <ul><li>Coding is vertical information assembly, marked by dependencies </li></ul><ul><li>Authoring is horizontal information assembly </li></ul><ul><li>Contributions driven </li></ul><ul><li>by social signals </li></ul>
  18. 20. Emergent Order <ul><li>Chaos is good, when order is emergent </li></ul><ul><li>Documents are where knowledge dies </li></ul><ul><li>From documents to linked messages </li></ul><ul><li>From links, feeds and attention emerge new dimensions to discover </li></ul><ul><li>From content management to manage contentment </li></ul>
  19. 21. Dynamic Content <ul><li>Small amounts of information that convey a primary idea or concept </li></ul><ul><li>Permanently addressable </li></ul><ul><li>Appropriately written and formatted for embedding in a variety of media </li></ul>
  20. 22. Microstrategy’s use of Dynamic Content Included pages Included category/tag/query Dynamic Composite Homepage lets users work locally and think globally
  21. 23. wikiCalc What happens when a document is a cell and a cell is a document?
  22. 24. <ul><li>Launched today </li></ul><ul><li>Open Source distribution of Socialtext </li></ul>
  23. 25. Mass Collaboration <ul><li>DrKWikipedia/DrKW: information sharing </li></ul><ul><li>Micropedia/Microstrategy: bottom-up portal </li></ul><ul><li>Nokiapedia/Nokia: fostering innovation </li></ul><ul><li>SAPedia/SAP: competitive intelligence </li></ul><ul><li>Sympedia/Symantec: merger integration </li></ul><ul><li>What large scale information problem can we solve together? </li></ul>
  24. 26. Thank You [email_address] http://ross.typepad.com http://socialtext.com
  25. 27. Details… 90% of collaboration exists in email 75% of knowledge assets exists in email
  26. 28. Custom Themes/CSS
  27. 29. Web 2.0 tools <ul><li>Socialtext/Wikipedia : peer production </li></ul><ul><li>Weblogs : open, discoverable, link and feed </li></ul><ul><li>Flickr/Dabble : object-centered sociality </li></ul><ul><li>Del.icio.us : tagging </li></ul><ul><li>Plazes : location awareness </li></ul><ul><li>Digg : feedback </li></ul><ul><li>Newsgator/Memeorandum : aggregation </li></ul><ul><li>LinkedIn/Social networking : explicit connection </li></ul>
  28. 30. Social Computing Social Computing Personal Computing Mainframe Interconnectedness Documents Number Crunching Reed’s Law of Group Forming Metcalfe’s Law Sarnoff’s Law Open Source vs. Proprietary Homebrew vs. Microsoft Augmentation vs. Automation Commons Markets Firms Simple Group Productivity Personal Productivity Automation Just Sharing No Sharing Time Sharing
  29. 31. Wikipedia as an Organization <ul><li>Low transaction costs for contribution </li></ul><ul><ul><li>Lower for fixing damage </li></ul></ul><ul><li>Feature as Group </li></ul><ul><li>Quality is a function of directed attention </li></ul><ul><li>Decentralized decision making </li></ul><ul><li>Heterarchy, not Hierarchy </li></ul><ul><li>Leadership, not Management </li></ul>

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