Connected Collaboration


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Socialtext component of a webinar held with Forrester Research

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  • Connected Collaboration

    1. 1. Connected Collaboration A Forrester/Socialtext Webinar Ross Mayfield Chairman, President & Co-founder [email_address]
    2. 2. Agenda <ul><li>Social Networks Connected with Collaboration </li></ul><ul><li>Attention, Collaboration & Discovery </li></ul><ul><li>Demo </li></ul><ul><li>ProDrive Case Study </li></ul><ul><li>Winning in Turbulent Times </li></ul><ul><li>Discussion and Q&A </li></ul>
    3. 3. About Socialtext <ul><li>Founded in 2002, first vendor in the Enterprise 2.0 market </li></ul><ul><li>Gartner #1 Visionary: Team Collaboration and Social Software </li></ul><ul><li>Offices in Palo Alto, NYC, London </li></ul><ul><li>4,000+ customers worldwide </li></ul>Social Networking connected with Collaboration as a Service
    4. 4. Enterprise 2.0 is Made of People
    5. 5. ...and ties, strong and weak Mark Granovetter: The Strength of Weak Ties (1973)
    6. 6. The ideal social network structure has a dense core and dynamic periphery
    7. 7. Value of Connected Collaboration <ul><li>Dense Core & Dynamic Periphery </li></ul><ul><ul><li>Accelerates project and process cycles </li></ul></ul><ul><ul><li>Saves time looking for information and people </li></ul></ul><ul><ul><li>Information and people with context amplifies 1&2 </li></ul></ul>
    8. 8. How Can We Manage Attention? How can our employees know what needs time and attention?
    9. 9. How Can We Collaborate? How can our teams work together more productively?
    10. 10. How Can We Discover? How do our people find connections, knowledge and experts?
    11. 11. What Gets in Your Way? <ul><li>Email back and forth in an attempt to collaborate </li></ul><ul><li>Hard to find information and people </li></ul><ul><li>Rigid structure of traditional content systems, document systems & portals </li></ul><ul><li>Standalone wikis or blogs </li></ul>
    12. 12. The Building Blocks Collaboration Attention Discovery Create/Re-use Respond Connections Experts Coordinate Aggregate Knowledge Share Participate
    13. 13. Demo
    14. 14. ProDrive Systems <ul><li>Background </li></ul><ul><li>Manufacturer of high end dental equipment, revolutionized the industry by providing replaceable turbines for handsets. </li></ul><ul><li>Largest independent group of mobile technicians in North America. </li></ul><ul><li>Challenge </li></ul><ul><li>With a large array of parts and connectors, it can be difficult for the technicians to have the necessary information available for all combinations. </li></ul><ul><li>Were pushing out catalogs and instructions to technicians via email, but this was not working. Information was lost, and no collaboration was available to share best practices, ask questions, etc. </li></ul><ul><li>Solution </li></ul><ul><li>Created knowledge bases for effective information sharing. </li></ul><ul><li>Benefits </li></ul><ul><li>Information is now searchable </li></ul><ul><li>Technicians can reach out to one another </li></ul><ul><li>Provide better quality of service </li></ul><ul><li>Lower turnover </li></ul><ul><li>Competitive advantage </li></ul>
    15. 15. Enterprise 2.0 Leader Social Networking connected with Collaboration Simple & integrated user experience drives adoption Strategic implementation track record Rapid deployment, Software as a Service Customizable & Extensible Platform
    16. 16. Turbulent Times <ul><li>To survive: </li></ul><ul><li>Sense change </li></ul><ul><li>Make sense of changes </li></ul><ul><li>Respond </li></ul><ul><li>To win… </li></ul><ul><li>Without losing momentum </li></ul><ul><li>Faster than others </li></ul><ul><li>Organizational agility </li></ul>
    17. 17. Why Now <ul><li>Agility, Resilience & Velocity… </li></ul><ul><ul><li>Reduce cycle times </li></ul></ul><ul><ul><li>Spend less time looking for information </li></ul></ul><ul><ul><li>Reduce decision times </li></ul></ul><ul><ul><li>Accelerate innovation </li></ul></ul><ul><ul><li>Use resources more efficiently </li></ul></ul><ul><ul><li>Take full advantage of your distributed workforce </li></ul></ul>When times are tough, woe to the business that underfunds to support growth as competitors charge ahead -- Forrester Social Software and Social Networking is a Top 10 Strategic Technology for 2009 -- Gartner
    18. 18. Q&A Free Trial at [email_address]