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Advertising Age reported 81% of surveyed advertisers admitted they are providing unclear briefs. That's a disturbingly high number.
So what can agencies and advertisers do to go beyond the briefs that fall short?
At Genius Steals, we work with agencies and brands all over the world -- and our broad experience with briefings, templates and processes has led us to rethink the traditional model.
In this presentation, we share what kinds of briefs inspire better thinking, and what tools can lead to better work, faster.