Presented at the 4As StratFest in New York City | October 2018 | http://stratfest.aaaa.org/
Five years ago Faris and Rosie formed the nomadic creative consultancy Genius Steals by dismantling assumptions about what an agency is. Since then, they have worked with companies across disciplines and geographies around the world, giving them unique insight into the trends and forces impacting consumers and brands. The result? The Gemini Agenda and the belief that duality is required for success in today’s landscape and into the future. You'll hear provocations from them on defining a middle way, based on the way they believe agencies should behave in response to client needs, and what they're willing to pay for.