** To download a PDF, visit http://geniussteals.co/planning-tools **
Genius Steals is a strategy and innovation consultancy which helps brands, agencies, and rebels find the awesome at the intersection of new communication ideas, new product concepts, and new ways of thinking, especially about the impact of technology.
We returned to the WARC webinar stage for a two-part series on agency planning. This time around, we offered a bird's-eye view of the advertising industry and the perspective we have gained around frameworks that great agencies use to inform their thinking, briefs, and presentations.
Part two will follow in September on how to identify your and your agency's internal biases and work around them. Be sure to register at http://warc.com/webinars
These are slides that accompany a webinar developed for the World Advertising Research Council. For the full, recorded video presentation, visit Warc.com/webinars