the use of new digital tools that allow
the individual to track and improve men-
tal wellbeing. Many in the form of smart-
The human brain is one of the greatest untapped resources, and mysteries in science and
technology. With the risen interest and knowledge of physical health, consumers are beginning
to extend their concern for mental health. This has been evident through the rise of common
mental illnesses and rises in stress which has lead to the birth of various smartphone apps that
cater to mental health monitoring, improvement, remedies, and tools.
America’s Mental Health Epidemic
Mental disorders are the leading cause of disability in the U.S. and Canada.
Those who are so disabled by mental disorders that they qualify for Supplemental Security Income (SSI) or Social Security Disability Insurance
(SSDI) increased nearly two and a half times between 1987 and 2007. The rate for children is even higher.
9.5% of the U.S. population age 18 and older in a given year, have a mood disorder.
The World Health Organization. The global burden of disease, 2004
Marcia Angell. 2011 New York Review of Books.
Kessler RC, Chiu WT, Demler O, Walters EE. Archives of General Psychiatry, 2005
Job Pressure Money Health Relationships Poor Nutrition Sleep Deprivation
48%Feel their stress has increased over the past five years
The rise of stress levels in the US
American Psychological Association, American Institute of Stress, NY
77%of people regularly experience physical symptoms caused by stress
Stress is the basic cause of more than 60% of all human illnesses
48%say stress has a negative impact on their personal and professional life
The “Quantified Self” Movement
Self-knowledge through self-tracking with technology
To improve daily functioning,
we acquire data on aspects of daily life
- inputs (e.g. food consumed)
- states (e.g. mood, arousal)
- performance (mental and physical)
A rising interest & need in brain
research and technology
CODE: Targeted Action eCBT Mood & eCBT Calm
Electronic Cognitive Behavioral Therapy,
a system of psychotherapy
A complimentary tool to traditional psychotherapy (involving a therapist and patient) + a
stand-alone intervention to help people who are feeling down or depressed to feel better by
using the scientific principles of cognitive behavioral therapy (CBT)
CBT Calm helps people who are feeling stressed and want to learn relaxation skills. It assesses
your stress level, provides relaxation skills, and also includes links to online resources for
stress and anxiety.
Melon’s brainwave monitoring headband listens to the electrical activity naturally given off by your brain.
Melon connects to your phone to help you track and train several mental states, including focus, meditation, and
The mobile app lets you understand how your behavior affects how you feel and teaches you how to improve.
Research yourself using Melon and track your focus, relaxation, or meditation
during any activity you choose.
The app grabs data about your location, who you’re with, and anything else possibly relevant to your
mental state. You can add tags about what you ate, drank, and how you’re feeling. All of this data is
used to spot trends about what may be positively or negatively affecting your mental state. Real time
tips alert you when you need to take breaks to maintain your focus, relaxation or meditation.
A quick exercise to help you tune your mind to your desired mental state.
Melon gives you tips that help quickly guide you to your desired mental state. Use this section of the
app to prepare for an event or performance. Tune is about giving you confidence in your ability to
get focused or unwind whenever you need.
Play games based on the science of neurofeedback to learn how to focus,
relax, and meditate better.
Our first game allows you to fold origami with your mind. The faster you get into your desired men-
tal state and the longer you sustain it, the faster you can complete a fold. Each new creature you
unlock will be more challenging than the last.
Those for whom mental health is (like physical fitness, career progress, and academic achievements) a new
benchmark, yet another area for them to outperform their peers.
People now CHOOSE to go see a therapist. Like choosing to go to the gym to stay fit, people are choosing to
We already know how to take care of ourselves physically. The next step. Self-actualization and improving ourselves mentally.
Our generation has understood & mastered the value of health and appearance, but how pretty are you on the inside?
Time-starved, overworked, stressed and anxiety-plagued consumers for whom MYCHIATRY innovations offer
much needed relief from the pressures of modern life.
Tech savvy young professionals (Generation Y) instinctually trust and turn to technology to solve their problems.
Many apps are deliverying the results they market and people are
developing the ability to live more efficiently and find balance.
People enjoy the app experience of gathering self-insight and data
The tools are getting more and more powerful and elaborate as experts learn more about the relationship between the
brain, emotions, behavior, and the body.
Innovative technologies are competing to be the best in the market to target problem areas:
sleep stress mood anxiety disorders
Luxury gym, that strives to deliver a high-end experience to health and fitness, using the most innovative technologies
Private pilates studios
Juice bar & Cafe
Equinox & Mental Health
Create stillness for self-transformation.
Various methods of breathwork combined with disciplined
self-observation of the mind and body.
Conscious exploration of thoughts, feelings, and expectations
bring clarity of purpose.
Themes may explore happiness, peace, health, abundance and
15, 30, 60 minute
Equinox & Mental Health
This calm-inducing ancient Eastern technique uses pressure point massage on the hands and feet to restore the flow
of energy throughout the body. Your entire being will feel lighter and free of stress.
Reiki restores mental, physical and emotional balance through the gentle, graceful touch of healing hands on the body to
release negative energy.
Opportunities for Equinox
More and more research reveals your
body’s physical health is interconnected to
your body’s health and performance.
Make clear the importance of good mental health as a key factor
Extend the “conscious movement” classes to concentrate less impor-
tance on the physical body and train members to strengthen their
mental prowess to increase their abilities in physical performance.
Behind these athletes’ physical feats is
an arguably even more impressive men-
tal prowess cultivated through years of
training the mind to tune out distractions,
reduce stress and anxiety and build the
focus and stamina they need to achieve
“The physical aspect of the sport can only
take you so far,” said Olympic gold med-
al-winning gymnast Shannon Miller.
BRAIN WORKHelp users take a break from training,
and create a place to breathe, unwind, reset, de-stress, and
leave better equipped for your day.
A retreat for the busy and demanding lives of New Yorkers.