Power Point Art Theater

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Power Point Art Theater

  1. 1. Art Theater<br />The Art Theater<br />Strategic Plan<br />Meghan Clinnin, BrittanyDeterding,<br />Jennifer Janci, Rose Osial<br />
  2. 2. Outline<br /><ul><li> Background
  3. 3. People
  4. 4. Strategy
  5. 5. Goals
  6. 6. Objectives
  7. 7. Technology & Implementation
  8. 8. Tracking
  9. 9. Further Recommendations
  10. 10. Overall Evaluation
  11. 11. References</li></li></ul><li>Background<br /><ul><li> Downtown Champaign
  12. 12. Locally owned/operated
  13. 13. Opened in 1916</li></li></ul><li>Why the Art Theater?<br /><ul><li> Minimal online presence
  14. 14. Getting the offline  online</li></li></ul><li>New Owner<br />= New Opportunities<br />
  15. 15.
  16. 16. P.O.S.T. Analysis<br />
  17. 17. People<br /> • UIUC Undergrads and Grads<br /> • Ages 18 – 26 <br />
  18. 18. People: Tech. Habits<br /><ul><li> Approximately 88.3% own laptops
  19. 19. 21.3 hrs/week doing online activities for school, work, recreation
  20. 20. 90.3% use social networking sites (Facebook, MySpace, etc.)</li></li></ul><li>People: Tech. Habits<br />38% of Generation Y has an iPhone<br />
  21. 21. Strategy<br /><ul><li> Increase overall brand awareness
  22. 22. Start the conversation
  23. 23. Increase online interaction [talking]
  24. 24. Connect existing customers with potential customer [energizing]</li></li></ul><li>Goal: Talking<br />
  25. 25. Goal: Energizing<br />
  26. 26. Objectives: Current Technology<br />• Increase number of visitors to thecuart.com by 50%<br />• Increase Facebook fans to 1500 in 3 months<br />
  27. 27. Objectives: New Technology<br />• Increase Twitter fans to 200 in 3 months<br />• Increase YouTube channel views to 100 in 3 months<br />• Increase number of visitors to blog by 50%<br />• Increase amount of video responses to trailers to 2/video<br />
  28. 28. Technology: Blog<br /><ul><li> 25% of 18-29 report blogging
  29. 29. Linked to website to increase traffic
  30. 30. Theater will update with content
  31. 31. Frequent updates
  32. 32. Late Night
  33. 33. Weekly movie schedules</li></li></ul><li>Implementation: Blog<br />
  34. 34. Tracking: Blog<br />
  35. 35. Technology: Twitter<br /><ul><li> 22% of the US population 18-24 uses Twitter
  36. 36. Many follow companies
  37. 37. Tweet about movie schedules
  38. 38. Notify followers of new releases or special offers
  39. 39. Energizing
  40. 40. Talking</li></li></ul><li>Implementation: Twitter<br />
  41. 41. Tracking: Twitter<br />
  42. 42. Technology: YouTube<br /><ul><li> 70% from USA
  43. 43. Half over 20 years old
  44. 44. Theater will upload trailers of all films: showing & upcoming
  45. 45. Video descriptions will provide information about showings
  46. 46. Option to like/dislike, comment & share the video
  47. 47. Encourages word-of-mouth and sharing with friends</li></li></ul><li>Implementation: YouTube<br />
  48. 48. Tracking: YouTube<br /><ul><li> Views
  49. 49. Ratings
  50. 50. Comments
  51. 51. Total channel views
  52. 52. Total upload views
  53. 53. Number of subscribers
  54. 54. Where visitors come from to view the video (built-in)</li></li></ul><li>Recommendation: iPhone App<br />• Similar to Fandango - for The Art Theater
• Current and upcoming films
• View trailers from app (from YouTube)
• Can rate each film after viewing
• Full schedule for all upcoming films
• links to Facebook, Twitter, and YouTube<br />
  55. 55. Recommendation: RSS Feed<br />• provide a feed with press releases about upcoming films
• make post on Sundays about upcoming week’s schedule
• press releases about special events
• Using Google Reader, user can share feedw/ friends (talking)<br />
  56. 56. Overall Evaluation<br />• If social media fails:
 • Local TV spots
 • Local radio spot
 • Daily Illini<br /> • Dailyillini.com
 • Flyers
 • Partner with RSOs<br /> • Partner with Greek life<br />
  57. 57. References<br />http://www.thecuart.com<br />http://www.flickr.com<br />http://www.pakblogger.com/10-interesting-facts-about-youtube<br />http://net.educause.edu/ir/library/pdf/ers0906/rs/ERS0906w.pdf<br />http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx?r=1<br />http://www.marketingpilgrim.com/2009/05/99-of-18-24-year-olds-on-social-media-but-only-22-use-twitter.html<br />
  58. 58. Thanks.<br />Questions?<br />

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