Creativity

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creativity
ROSHNI KAPOOR
M.com Business Innovation
S.C.D government college
Ludhiana

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Creativity

  1. 1. CREATIVITY DEVELOPMENT -METHODS SUPPORTING CREATIVE THINKINGAND INNOVATIONS AND THEIR APPLICATIONS Roshni Kapoor
  2. 2. WHAT ISCREATIVITY????? Creativity is the generation of new ideas or the recombination of known elements into something new, providing valuable solutions to a problem.
  3. 3. WHAT IS INNOVATION????? Innovation generally refers to thecreation of better or more effectiveproducts, processes, technologies, or ideas that are accepted bymarkets, governments, and society.
  4. 4. CREATIVITY V/S INNOVATION Creativity Innovation Creativity is thinking  Innovation is doing up new things. new things.You don’t get to bemore innovative, untilyou make yourself morecreative FIRST.
  5. 5. HOW TO UNLOCK THE CREATIVE SIDE? The The The BigManager Romance Secretas Idea of Coach Creativity
  6. 6. TYPES OF CREATIVITY combinational exploratory transformational
  7. 7. OBJECTIVES OF CREATIVITY  To think beyond existing boundaries  To awake curiosity  To break away from rational, conventional ideas and formalised procedures  To rely on the imagination, the divergent, the random  To consider multiple solutions and alternatives
  8. 8. TECHNIQUES OF CREATIVITY • linear pattern of thought Analytical • 5 Ws and Htechniques • Less structured Intuitive techniquestechniques • more appropriate for ill- defined questions
  9. 9. CREATIVE TECHNIQUES Story LotusBrainstorming boarding Blossom Mapping Checklists Process
  10. 10. BENEFITS OF CREATIVITY• innovation through new product and process ideas• continuous improvement of products or services• productivity increase• efficiency• rapidity• flexibility• quality of products or services• high performance
  11. 11. CREATIVITY IS JUST CONNECTING THINGS. WHENYOU ASK CREATIVE PEOPLE HOW THEY DIDSOMETHING, THEY FEEL A LITTLE GUILTY BECAUSETHEY DIDN’T REALLY DO IT, THEY JUST SAWSOMETHING. IT SEEMED OBVIOUS TO THEM AFTERA WHILE. THAT’S BECAUSE THEY WERE ABLE TOCONNECT EXPERIENCES THEY’VE HAD ANDSYNTHESIZE NEW THINGS. AND THE REASON THEYWERE ABLE TO DO THAT WAS THAT THEY’VE HADMORE EXPERIENCES OR THEY HAVE THOUGHTMORE ABOUT THEIR EXPERIENCES THAN OTHERPEOPLE.
  12. 12. where thecreativity is required?
  13. 13. THANK YOU…………. Roshni Kapoor

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