Automotive Sketching and Styling Workshop from Launchpad Academy
& Styling Workshop
22-23 March 2014
Organized by Launchpad Academy
At the Indian Institute of Science,
STUDENT INFO KIT
ABOUT LAUNCHPAD ACADEMY
Launchpad Academy was founded in 2010 to provide world-class training and skill development courses to
students and professionals especially in Mechanical, Automotive and Aerospace Domain.
The core team of Launchpad Academy are alumni of prestigious institutions like IISc, NID and IITs and who have
come together with professional experiences in Transportation Design, Medical Product Design, Furniture Design,
Construction & Defense Industry R&D.
THE EVENT OVERVIEW
The most awesome opportunity to learn hands-on, the methods of professional automotive sketching & styling
from one of India’s leading auto-styling gurus - Sathiyaseelan Gangasalam, Head of Styling, Ashok Leyland.
IN FEW WORDS
Indian Institute of Science, Bangalore
• 2-day Hands-on workshop, Case studies,
Career building sessions, Guest automotive
• The students will have live demonstrations,
practice sessions and handouts.
About the Faculty - Mr. Sathiyaseelan Gangasalam, is Head of Styling - Ashok Leyland. He has
an M.Des Degree from IDC, IIT Delhi. He has consulted and led teams in automotive styling at
Tata Motors, Tata Elxsi, TVS and General Motors before joining Ashok Leyland. He is
passionate about teaching Design to young minds.
The workshop is jointly organized by Gymkhana (The Student body of Indian Institute of
Science) and Launchpad Education, as part of SPECTRUM 2014, the annual cultural and
technical fest of IISc.
Interaction with Industry
The workshop starts with an interaction with one of the most
renowned working designers from Indian automotive industry,
who will brief all queries about design process, careers, salaries,
etc., including a career guidance for aspiring enthusiast
The major part of the session contains
'follow along' sessions where students will
see the trainers work live projected on to a
screen & follow to create their own design.
Purely a hands-on experience in
automotive sketching and design instead
of boring lectures.
What is Industrial Design?
• Industrial design and the context of business
• Design process
• Automotive design – body styles, layout,
Session 1: The Foundation
• Sketching is communicating - intro
• Basics of sketching - the tools, composition,
light & shadow, perspective
• Advanced sketching - rendering materials,
WORKSHOP – DAY 1
Sketching a simple form
• Sketch along and learn
• Key to an expressive sketch
Session 2: Sketching
Sketching a Car
• Sketch along and learn a side view
• Develop a plan from the side view
• Perspective sketching - demo
WORKSHOP – DAY 1
Rendering a car in Photoshop
• quick side view shading - demo
• perspective render - demo
Session 3: Digital Design
• Interactive session on creative thinking and design DNAs with the help of case studies with
couple of other Transportation Designers from the industry.
Session 4: Digital Thinking & Design
WORKSHOP – DAY 2
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