Nmdl yahoo! final presentation

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Nmdl yahoo! final presentation

  1. 1. A Presentation by Tyler Rose<br />
  2. 2. Yahoo! History<br />The company was founded in February 1994 by Stanford PhD students, David Filo and Jerry Yang. <br />The pair of students started Yahoo! out of a trailer on campus as a way to organize the information on the internet that interested them. <br />One day in the fall of 1994, Yahoo! observed its first ‘one million hit day’!<br />Today, Yahoo! employs nearly 13,200 people and enjoys 600 million Yahoo! visitors. <br />
  3. 3. Yahoo! Business Values and Goals<br />Yahoo! is all about excellence, innovation, customer fixation, teamwork, community, and fun!<br />Given these attributes, Yahoo! is determined to give the everyday individual the information they need to get what they want and seek in the ‘Internet World’.<br />
  4. 4. The ‘Big Picture’ for Yahoo!<br />The goal for Yahoo! right now is promotion. <br />Today, it seems that sites like Google and Bing are gaining more ground in terms of publicity. <br />To aid Yahoo! with its promotions, I’ve developed a campaign idea to use different social media websites to get the ‘Yodel’ of Yahoo! out into the public mainstream. <br />
  5. 5. Yahoo! and YouTube<br />A good way for Yahoo! to promote itself better would be to make a connection with an established social media site like YouTube. <br />Yahoo! could make special promotional ads and tutorial videos for some of the Yahoo! functions that are not as readily familiar to the general public. (i.e. Yahoo! Finance)<br />Posting videos on YouTube is relatively cheap, so this would be a good way for Yahoo! to promote itself without sacrificing a large portion of their budget.<br />
  6. 6. Facebook and Yahoo!<br />Yahoo! could also get involved with social media hit Facebook. <br />With Facebook, Yahoo! could develop a video game on the Facebook site that would promote their company and enhance their brand image. <br />
  7. 7. Yahoo! and Twitter<br />Twitter, being one of the more popular social media sites on the web, could really help Yahoo! with their promotions.<br />Yahoo! could designate a representative from their company to be an ‘official tweeter’ for all things Yahoo!. In turn, a separate Twitter site could be formed where a Yahoo! representative could ‘tweet’ fun and interesting facts about Yahoo! along with answering any questions about a number of the different subsidiaries on the Yahoo! site. <br />
  8. 8. Metrics of Success for Yahoo!<br />One of the keys to evaluating the success of this campaign would be to have Yahoo! develop a web tracking system to track how many ‘hits’ each website is getting. In doing so, the progress of the marketing campaign as a whole can be assessed accordingly. <br />Designing a program like this will be crucial to find out if Yahoo! is targeting the appropriate market(s) that it is after. <br />
  9. 9. Budget Allocation for Yahoo!<br />
  10. 10. Timeline for Yahoo!<br />

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