1.
Efficiently Managing Your
Social Media in Less Than 1
Hour a Day
Mastering Social Media So You Can Keep Doing Cool Stuff
By Rose Souders, CEO & Founder Potluck Consulting

2.
Where did we leave off…
Goals – revenue, subscribers, etc
Ad Budget
Content Quantity
With your strategy, you’ve already determined…

3.
Now it’s time to implement!
But you need a few things set up first so that moving forward, you can accomplish what you
need in just 1 hour a day.

4.
Check yo’ self before you wreck yo’ self
There a little bit of setup work required to make sure that you can be as
efficient as possible. Check the following.
Define
Content
Types
Setup Ad
Account &
Pixel
Set up
Google
Analytics
Set up
Social Tools
& Get Apps
Set up
Notifications
Nice
Camera
Phone

5.
Essential Social Media Tools

6.
Other Tools to Consider
Facebook News Feed Eradicator
Browser Extension
Chrome Eyedropper Extension

7.
Asses Your Current Needs
Need to Grow Following
75% Ad Budget for Growth
25% Ad Budget for Traffic &
Reach
Part-Time Content
Has Following Already &
Need to Engage
25% Ad Budget for Growth
75% Ad Budget Traffic & Reach
Full-Time Content

8.
The Bare Minimum
So you want to see results?
Add these tasks to your regular workflow.
Editorial
Calendar
Content
Creation
Community
Engagement
Reporting

9.
Plan Ahead: The Editorial Calendar
2 hours
per
month

10.
Crank out that content!
Graphics
1 hour per
week
Create in
Canva
Page Content
1-2 hours per
week
Schedule in
Buffer
Paid Ad Content
1 hour per
week
Schedule in Ad
Manager
4 hours per week

11.
Create Graphics with Canva
Saves 1 hour per week
Paid version: $12.95/month

12.
Schedule Your Content with Buffer
Saves 2+ hours per week!
Paid version: $10/month
Schedule content, optimize
posting schedule, add other
content managers, and check
analytics.

13.
Social Media is a Two-Way Conversation
Yes, you have to reply to those comments!

14.
Community Engagement
Check Notifications
Reply to Comments & Messages
Check Brand Hashtags & Interact
10 minutes per day

15.
Monthly Reporting
Social Media
Analytics
Top Performing
Content
Track Goals
Paid Ad Analytics
Top Performing
Content
Top Performing
Audiences
Google Analytics
Web Traffic
Sources
Track Goals
1-2 hours per month

16.
Total Time Investment: Hours per Month
Editorial
Calendar
2
Content
Creation
16
Community
Engagement
5
Reporting
2
You’ll need a minimum of 25 hours a month to manage your
social media

17.
Heavy Lifting ✅
Now time for that 1 hour a day you mentioned…

18.
Your Week: At a Glance in 1 Hour a Day
Monday
Check
Notifications
Create &
Schedule
Weekly Ad
Copy
Tuesday
Check
Notifications
Check
Reports/Cal
Wednesday
Check
Notifications
Check Ad
Performance
Thursday
Check
Notifications
Create &
Schedule
Weekly Page
Content
Friday
Check
Notifications
Create &
Schedule
Weekly Page
Content
You must use tools to save time and maintain a 1 hour/day schedule.

19.
QUESTIONS?

20.
Thank you! rose@potluckconsulting.com
Website
potluckconsulting.com
Social: @PotluckConsult