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  1. 1. The Future of Radio Pandora vs.
  2. 2. Do you actually listen to ANY of these??? Why not?
  3. 3. Communications Act of 1996 <ul><li>Eliminated the limit of stations one company could own </li></ul><ul><li>Permitted groups to own any # of radio stations they desired (40 max before) </li></ul><ul><li>One-to-a-market rule: BARRED </li></ul><ul><li>Now… </li></ul>
  4. 5. Why play the same songs?
  5. 6. Potential Problem? <ul><li>“What most of these folks do is retreat to a more safe position, and in radio, the safer position is to play fewer songs more often… (which is) a fear-based response. That will only take you so far.” </li></ul>
  6. 7. Results: Radio Reach in Percent
  7. 8. Results: Decline in Favorite Stations, 12-21 Year Olds
  8. 9. But wait… then where do you find new music?
  9. 11. WHY Internet Radio? <ul><li>FREE </li></ul><ul><li>Accurate? </li></ul><ul><li>Easy to Use </li></ul>
  10. 12. FREE
  11. 13. Easy to Use? Here’s where things get a bit interesting…
  12. 14. Where do you fit in?
  13. 18. Accurate?
  14. 19. Accurate?
  15. 20. So… which one do I pick? <ul><li>Pandora </li></ul><ul><ul><li>Easier to use </li></ul></ul><ul><ul><li>Based on opinion of one person </li></ul></ul><ul><ul><li>Not always as accurate </li></ul></ul><ul><ul><li>Social functions are limited, but improving </li></ul></ul><ul><li> </li></ul><ul><ul><li>More users </li></ul></ul><ul><ul><li>Introduces to more new music </li></ul></ul><ul><ul><li>More involved </li></ul></ul><ul><ul><li>Critical mass problem </li></ul></ul>
  16. 21. Thank You