Writ340presentation

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Writ340presentation

  1. 1. PANDORA AND THE MUSIC GENOME PROJECT Calvin Rosekrans WRIT 340 July 29th, 2008 Prof. Marino
  2. 4. Do you actually listen to ANY of these??? Why not?
  3. 5. Communications Act of 1996 <ul><li>Eliminated the limit of stations one company could own </li></ul><ul><li>Permitted groups to own any # of radio stations they desired (40 max before) </li></ul><ul><li>One-to-a-market rule: BARRED </li></ul><ul><li>Now… </li></ul>
  4. 7. Why play the same songs?
  5. 8. Potential Problem? <ul><li>“What most of these folks do is retreat to a more safe position, and in radio, the safer position is to play fewer songs more often… (which is) a fear-based response. That will only take you so far.” </li></ul>
  6. 9. Results: Radio Reach in Percent
  7. 10. Results: Decline in Favorite Stations, 12-21 Year Olds
  8. 11. But wait… then where do you find new music?
  9. 13. WHY Internet Radio? <ul><li>FREE </li></ul><ul><li>Accurate? </li></ul><ul><li>Easy to Use </li></ul>
  10. 14. FREE
  11. 15. Easy to Use? Here’s where things get a bit interesting…
  12. 16. Where do you fit in?
  13. 20. Accurate?
  14. 22. Accurate?
  15. 24. So… which one do I pick? <ul><li>Pandora </li></ul><ul><ul><li>Easier to use </li></ul></ul><ul><ul><li>Based on opinion of one person </li></ul></ul><ul><ul><li>Not always as accurate </li></ul></ul><ul><ul><li>Social functions are limited </li></ul></ul><ul><li>Last.fm </li></ul><ul><ul><li>More users </li></ul></ul><ul><ul><li>Introduces to more new music </li></ul></ul><ul><ul><li>More involved </li></ul></ul><ul><ul><li>Critical mass problem </li></ul></ul>
  16. 25. Thank You

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