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Graphics to service design at Design Stuff Cardiff

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Michelle Rose-Innes journey from graphic to service design
And a lil' bit about Business Model Canvas, to see the tool fully visit:
businessmodelgeneration.com

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Graphics to service design at Design Stuff Cardiff

  1. 1. from graphic design to service design
  2. 2. ! ! ! World ! Slave Trade ! Outback ! Aboriginals ! Leprosy ! Manics ! Frankie ! ! ! !
  3. 3. Graphic Designer ! Service Designer good at drawing!!
  4. 4. Design ‘Thinker’ T-shaped Credit: Tim Brown IDEO
  5. 5. Double Diamond brief solutions discover discover define define develop develop test deliver deliver
  6. 6. hmm... services can be designed
  7. 7. Touch Points User journey Personas Experience
  8. 8. Ethnographic Tools
  9. 9. Service Pain
  10. 10. You think you know your customers?? ! ! Mark Twain once wrote ! "supposing is good, but finding out is better"
  11. 11. Know your customers Understand their values Join them on their journey Improve / change service 
 brand = service
  12. 12. Card sets for user journey maps
  13. 13. service design???! ! most people don’t know what it is! ! most don’t think they need it ! most don’t have a budget for it ! most can’t see what impact it has
  14. 14. oh yeah I get it... you’re ‘lean’ oh yeah that’s ‘agile’ but you are graphic designer!
  15. 15. Past Present Future What do you want to achieve? Pre-Service Present Service Post-Service Touchpoint Journey Key Partners Relationships Key Activities Helpfulness Value Propositions Customer Segments Channels Brand DESIGN THINKING
  16. 16. from this…
  17. 17. I want to speak to
  18. 18. michelle@roseinnesdesigns.com 02921 202250 ! roseinnesdesigns.com insightservicedesign.com ! @roseinnes @insightSD

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