Custom Ink - Mobile App

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Mobile App UX & Strategy Project.

Hult International Business School

Ana Maria Munoz, RoseAnne Moises, Sisi Guo, Athicha Puissarakij, Akshay Vannery, Osama Elgohary

Published in: Business, Technology
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Custom Ink - Mobile App

  1. 1. Overview
  2. 2. Who is the customer ? SeasonalOne-time Event
  3. 3. Evidence of customer retentionUser-orient: Fully interactive and ease of use Great Customer Service
  4. 4. Word Of Mouth“ If CustomInk were a woman, I’d marry it” Mitch N. Collegeville, MN
  5. 5. Website PerformanceGrade:9.5 / 10
  6. 6. Recommended Strategy1. Personalize: Data mining Personalize e-mail
  7. 7. Recommended Strategy2. Engaging: Social media to share design with friends BEFORE order
  8. 8. Recommended Strategy3. Convenience: Buy on the go Touch screen
  9. 9. Mobile Application Features
  10. 10. Excellent Customer Service
  11. 11. Usage Flow 2 3 4 Gender/ Style Design start design Age/ Brands 0 1 6 5 7 8Log in Home Go to saved design Shopping Shipping/ You’re My closet Cart Payment awesome! Go to pre-design 10 My Boutique With great support on CS along the way
  12. 12. FAQ

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