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2011 nascar power point


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Jason Rosarius has been racing since 2007. Every time Jason goes to the track he is excited and ready to race. Jason has a passion for racing.

Jason has a close relationship with his lord and savior Jesus Christ. He is currently the flag holder for “Racing with Jesus Ministries” and takes part in “Gift from God Computer Foundations.” He attends Northland a Church Distributed weekly. He is proud to say that his racing career is his ministry and wants to shine where ever he races.

During the week Jason spends time doing his school work and working on his race cars. Jason is in the class of 2012 at Oviedo High School. He currently is taking German and Automotive courses. His goals in Racing are to spread the Word of Jesus Christ while being the ultimate race car driver. Jason is excited and can’t wait for the next races!

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2011 nascar power point

  1. 1. 2011Marketing Opportunities
  2. 2. K&N Pro Series• The K&N Pro Series is made up of the East Series and the West Series, with a new, expanded schedule designed to further showcase the two series nationally.• The NASCAR K&N Pro Series serves as a developmental series for NASCAR’s three national series. Many of today’s top drivers began their careers in the NASCAR K&N Pro Series.• Each series will have championship points races and the ninth annual NASCAR Toyota All-Star Showdown, an invitational event that includes the top drivers from both series.• Second season for K&N Engineering as series sponsor.• The minimum age requirement for the NASCAR K&N Pro Series is 15 years old, a move designed to attract the increasingly large number of young competitors.• 2011 schedule includes traditional tracks and events, along with a combination race in the American Heartland and several races in conjunction with NASCAR Sprint Cup Series weekends.
  3. 3. K&N Engineering• Based in Riverside, CA with over 600 employees• Global company with offices in the UK and the Netherlands employing over 250• Family owned business for over 40 years• Inventor and leading innovator of reusable cotton gauze filter technology• Involved in many forms of motorsports
  4. 4. Series Overview The NASCAR K&N Pro Series is made up of the NASCAR K&N Pro Series East and the K&N Pro Series West. This division represents NASCAR’s top regional touring series, where competitors will refine their skills before making the jump to one of NASCAR’s three national series. Both series compete in either 110-inch or 105-inch wheelbase cars that are similar to those of the NASCAR Sprint Cup Series and the NASCAR Nationwide Series. Attendance averages are about 5,000 – 15,000 spectators at short tracks and 400-600 people in the garage area.• The NASCAR K&N Pro Series West The present format of the K&N Pro was born when NASCAR came to the Series East began in 1987 when West Coast and began sanctioning Anheuser-Busch and NASCAR returned the Pacific Coast Late Model circuit in to the Northeast with a revised version 1954. It has been known as the of the NASCAR North Tour that ran Pacific Coast Late Model circuit, between 1979 and 1985. In 2003, this Grand National West, NASCAR series combined rules with the NASCAR Winston West Series, and the K&N Pro Series West to form the Grand NASCAR AutoZone West Series. National Division. NASCAR has now welcomed K&N Engineering as the new series sponsor on both the east and the west.
  5. 5. The Racing Series of NASCAR WEST EAST 5
  6. 6. Driver HighlightsMany drivers competing in the NASCAR K&N Pro Series have moved up through the ranks toNASCAR’s three national series including: Kevin Harvick, Martin Truex, Jr., Steve Park, BrendanGaughan, Ricky Craven, Ron Hornaday, Joey Logano David Gilliland, Ricky Carmichael and nowJason Rosarius. "The NASCAR K&N Pro Series really honed my skills as a driver and significantly impacted the success I have today. It taught me how to be a great competitor on and off the track. I cherish the memories I had racing in the K&N Pro Series and enjoy getting back to it when my schedule permits." Jason Rosarius -Joey Logano "The NASCAR K&N Pro Series has always been a good mix of tracks and a good mix of drivers. You have to be able to fight on the short tracks and tackle the big tracks. Its an awesome series. My Dad won championships and I came close a couple of times. I still look forward to running in the series when were on the West Coast." -Ron Hornaday, Jr. Joey Logano 6 Ron Hornaday- 1997
  7. 7. 2011 Schedule- NKNPS-East 7
  8. 8. Broadcast• Designated time slot Thursdays from 6-7pm to provide consistent messaging and destination viewing• Entitlement to include schedule of spots, opening/closing billboards and exposure with on-air talent• SPEED is carried by DIRECTV, Dish Network and 8 cable operators including Comcast and Time Warner More than 72 million households in the US and Canada 8
  9. 9. Broadcast Schedule Each K&N Pro Series race will be broadcast on SPEED in the designated time slot of Thursdays at 6:00pm. Broadcasts will be an hour long with on track action and driver interviews featuring well known industry on air talent. EAST WEST Event Premiere Date Event Premiere DateGreenville Pickens Speedway April 28 Phoenix International Raceway April 21South Boston Speedway May 12 All-American Speedway May 5Richmond International Raceway May 19 Iowa Speedway June 2Iowa Speedway June 2 The Bullring at LVMS June 23Bowman Gray Stadium June 9 Infineon Raceway July 7Gresham Motorsports Park June 16 Toyota Speedway at Irwindale July 14Langley Speedway June 30 Evergreen Speedway July 21New Hampshire Motor Speedway July 28 Portland International Raceway TBAColumbus Motor Speedway August 4 Colorado National Speedway August 18Greenville Pickens Speedway September 15 Montana Raceway Park August 25New Hampshire Motor Speedway September 29 All-American Speedway October 20Dover International Speedway October 6 Phoenix International Raceway November 17Tentative - Subject to Change Tentative - Subject to Change
  10. 10. Awareness CampaignCommitment to the NASCAR short tracks• National awareness campaign to promote local short track racing• Tagline: “This soul of NASCAR”• Media placement to gain high level of visibility throughout the season • 30-second television spots •Ad airs during NASCAR Sprint Cup Series, Nationwide Series, Camping World Truck Series and NASCAR K&N Pro Series events as well and support programming on NASCAR TV on SPEED • Radio Ads •MRN Radio- NASCAR USA, Sirius Satellite Radio- NASCAR Radio • Internet •Banner Ads
  11. 11. On-Line Support•NASCAR brought the daily content management and oversight of the local racing portion of in-house in 2008 and rebranded as•The website has seen tremendous growth as it continues to add content and features to meet fan interest – jumping from 3.16M hits in 2008 to 4M in 2009.•In addition, average time spent on the site is up nearly 30% from 2009 to 2010.•NASCAR Home Tracks has 3,000 fans on Facebook and 1,800 followers on Twitter•NASCAR Home Tracks have produced more than 194 videos since May that have generated more than 96,000 views. 11
  12. 12. Media Outreach• Advance PR events to promote race• News and Notes• Post-race Press Releases•• Hundreds of publications, radio stations and websites nationwide report on the NASCAR K&N Pro Series and its competitors. The vast exposure to all tracks and teams is a great opportunity for series growth. 12
  13. 13. Cutting Edge Technology• SPEC Engine – Approved for use in competition August 1, 2006 – Available as a complete engine or in kit form through Robert Yates Racing – Over 400 engines in use as of February 1, 2010• Age requirement – Minimum driving age reduced to 15 for NASCAR K&N Pro Series• Composite Body – 105” or 110” wheel base to fit former Cup and current Nationwide Series bodies Spec Engine – Bodies differentiated through graphics and grill openings – 11 different replacement panels – Available through four sources: • Eshleman Racing • Summit Racing • Racing Plus Composite Body 13
  14. 14. NASCAR Fan Base DemographicsNASCAR is gender neutral, a fit for the entire family.Gender NASCAR FansMale 60%Female 40%NASCAR fans are just as likely as the U.S. population to be 18-34 and 18-44.Age Composition U.S. Population NASCAR Fans Index NASCAR Fans vs. U.S. Pop18 – 24 13% 13% 10025 – 34 18% 18% 10035 – 44 17% 18% 10645 – 54 22% 24% 10955 – 64 13% 13% 10065+ 17% 14% 8218 – 34 31% 31% 10018 – 44 48% 49% 102NASCAR fans are middle class and just as affluent as the U.S. population. Index NASCAR Fans vs. U.S.Income Distribution U.S. Population NASCAR Fans PopUnder $30,000 31% 31% 100$30,000 - $50,000 22% 22% 100$50,000 - $70,000 16% 17% 106$70,000 - $100,000 15% 15% 100$100,000+ 16% 15% 94$50,000+ 47% 47% 100 14
  15. 15. NASCAR Fan Base Demographics (continued)NASCAR is a sport the whole family can enjoy. Index NASCAR Fans vs. Family Friendly U.S. Population NASCAR Fans U.S. Pop % of families with kids 37% 38% 103 under 18 years of age1 out of 5 NASCAR fans is a minority. U.S. Population Minorities Percent Change 2003 2007 Member of a minority 19.6% 20.5% +5% group^ Hispanic 8.3% 9.0% +8% African-American 8.2% 8.2% 0%^ indicates results based on “all NASCAR fans” minus “all white non-Hispanics” 15
  16. 16. Insert Team Info Here