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Fall 2012 Products       March, 2012
FallF ll 2012 Products          P d t                     2
Paper Products•   Ornament Note Cards•   Black Page Albums            g•   Professional Notebooks•   Limited Edition Audio...
Moleskine MessagesYour words and sketches can travel the world and brighten up someone else’s day. Simple,discreet and rea...
Ornament Note CardsA Gift To Keep                      5
Ornament Note Cards                      6
Ornament Note Cards - Product Concept• An innovative interpretation of the classic greeting card – a seasonal card that tu...
Ornament Note Cards12 new items, 6 pocket size & 6 large size(available colors: havana, red & blue)• Same materials and co...
Ornament Note Card: Merchandising support• Single product: Red Rack Card  Tall card contains the Moleskine products to  ma...
Ground Display MessagesFeatures and MaterialGround display on wheels with 3 faces.Structure made of metal and polypropilen...
Black Page Albums                    A dark background lets your creativity shine                                         ...
Black Page Albums: Product ConceptFor the first time Moleskine offers a collection of black page albums: your imagination ...
Black Page Albums                    Formats and sizes                    -   Pocket cms 9x14 – landscape format          ...
Black Page Albums displayDisplay typeCounter/table displayMaterialDurableOther featuresGraphic communication to explain th...
Professional Notebooks                         15
Professional Notebooks - Product ConceptThe classic Moleskine notebook specifically designed for your professional life – ...
Professional Notebooks                                     1. Basic meeting notes, dates, names,                          ...
Professional Notebooks  Glossy UV silk-screening on f t  Gl         ilk       i      front   Index f                      ...
Professional Notebooks Project-planning section to keep an   Detachable to-do lists   eye on priorities and deadlines     ...
Limited Edition: Audio Cassette Notebooks                                            20
Limited Edition: Audio Cassette NotebooksThe iconic audio cassette style on the move …                                    ...
Limited Edition: Audio Cassette – Product ConceptCelebrating the 50th anniversary of the Audio Cassette((1963 – 2013)     ...
Limited Edition: Audio Cassette                              Collection of 4 Limited Edition Notebooks                    ...
Limited Edition: Audio CassetteCover printed with multiples techniquesSilk-screening | Color debossing                    ...
Limited Edition: Audio Cassette                                  • A quote printed on the endpaper                        ...
Limited Edition: Audio Cassette – MerchandisingFeatures and MaterialCardboard ground display with detachable baseand topEy...
Cahiers – Light Grey  • New light grey color for Moleskine Cahiers  • Id l for everyday notes and th ht    Ideal f       d...
Light Grey – Color Trend                           28
Cahiers – Light Grey • A flexible heavy-duty cardboard cover in Light Grey with visible stitching on the spine • Available...
Gift Boxes             30
Gift Boxes – Product Concept • A captivating combination of products in a distinctive and unique set • The box itself is a...
Limited Edition Box: Peanuts                               Contains:                               6 Large Ruled Cahier Jo...
Limited Edition Box: Le Petit Prince                                  Contains:                                  6 Large R...
Messages Box               Contains:               10 Note Cards, Pocket size, in 5 colors:               Red | Havana | N...
Paper Fall 2012 Launch SummaryCollectionC                    Project                    Market           Number of S      ...
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Moleskine New Products

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Moleskine New Products

  1. 1. Fall 2012 Products March, 2012
  2. 2. FallF ll 2012 Products P d t 2
  3. 3. Paper Products• Ornament Note Cards• Black Page Albums g• Professional Notebooks• Limited Edition Audiocassette Notebooks• Cahiers New Color• New Gift Boxes 3
  4. 4. Moleskine MessagesYour words and sketches can travel the world and brighten up someone else’s day. Simple,discreet and ready-to-mail, this range of cards and postal notebooks sends your thoughts in awhole new direction. The evolution of this collection continues with seasonal greetings… 4
  5. 5. Ornament Note CardsA Gift To Keep 5
  6. 6. Ornament Note Cards 6
  7. 7. Ornament Note Cards - Product Concept• An innovative interpretation of the classic greeting card – a seasonal card that turns into a keepsake• Like the Moleskine Messages, the Ornament Note Cards present generous space – 4 pages - for writing and sketching• A special seasonal ornament detaches from the cover to convey your holiday greetings and wishes• When the ornament is removed your message underneath is left framed by the cutout• Available in 9 different designs, tasteful and comprehensive, to suit every use and fancy 7
  8. 8. Ornament Note Cards12 new items, 6 pocket size & 6 large size(available colors: havana, red & blue)• Same materials and concept of the Note Cards• String to hang the ornament is includedTarget Channels: Bookstores Stationery stores, Dept. stores, Gift stores Bookstores, stores Dept storesAvailabilitySeptember 2012 8
  9. 9. Ornament Note Card: Merchandising support• Single product: Red Rack Card Tall card contains the Moleskine products to make them clearly visible inside the racks• Counter display ready to sell Real example of detachable ornament Assortment: 24 units Pocket + 24 units Large Type: counter display Material: cardboard Where in the POS: counter, cashier desk , 9
  10. 10. Ground Display MessagesFeatures and MaterialGround display on wheels with 3 faces.Structure made of metal and polypropilene.Removable communication panels on all sides to display productconcept and featuresProducts are displayed face out on removable metal shelves.AssortmentAccommodates up to 144 Note Cards, 120 Postal Notebooks and 120Ornament Note CardsDimensionsH: 170 cmW: 40 cmMoleskine Code: GROUNDDISPMESSISBN 978-88-6613-522-7 10
  11. 11. Black Page Albums A dark background lets your creativity shine 11
  12. 12. Black Page Albums: Product ConceptFor the first time Moleskine offers a collection of black page albums: your imagination and your creativity are projected onto a black screen• Support for different uses: photo archive, scrapbooking, collage• Glued pages to create space for pictures’ thickness (classic albums binding) pictures• Dedicated to Creative people - photography, scrapbooking and collage enthusiastsTarget Channels: Stationery, Concept and Dept Stores, Art suppliers, specialty channels (photo stores), Bookstores with stationery dep.tAvailabilitySeptember 20 2S b 2012 12
  13. 13. Black Page Albums Formats and sizes - Pocket cms 9x14 – landscape format - Large cms 13x21 – landscape format - A4 – cms 21x29,7 – landscape format - Japanese Large – cms 13x21 – portrait format Paper Q Quality 210 gsm black paper – ideal for photos, drawings, collages and scrapbooking. Page count and Binding style • All albums are made of 32 pages – f the j lb d f for h japanese album, lb pages are zig-zag folded in concertina style. • Hard cover with rounded corners and elastic closure • Expandable back pocket in black paper • Glued pages to create space for pictures’ thickness (classic photo-albums binding) • Black end-papers 13
  14. 14. Black Page Albums displayDisplay typeCounter/table displayMaterialDurableOther featuresGraphic communication to explain the product functionSizeHeight 30 cm (crowner included)Width 49 cmDepth 25 cmAssortmentPocket 6 units; Large 6 units; A4 4 units, Japanese large black 6units; Has also space to accommodate writing items (8 units)Display is designed to be hung onto the Multicategory display(through additional hooks) 14
  15. 15. Professional Notebooks 15
  16. 16. Professional Notebooks - Product ConceptThe classic Moleskine notebook specifically designed for your professional life – a large number of professionals use our notebooks. This is our dedicated item for them• Organizational practicalities integrated into the design of the notebook • Space to organize notes by date • Numbered pages • Detachable To-Do lists • I d pages Index• Available in Large and Extra Large formats, for plenty of space to take notes and planTarget Channels: Office supply, Stationery, OnlineAvailabilityJuly 2012 16
  17. 17. Professional Notebooks 1. Basic meeting notes, dates, names, 1 agendas d 2. In-depth notes, key subjects 3. Action points, next steps 4. Numbered pages 3 2 4 17
  18. 18. Professional Notebooks Glossy UV silk-screening on f t Gl ilk i front Index f I d for easy tracking of notes t ki f t cover 18
  19. 19. Professional Notebooks Project-planning section to keep an Detachable to-do lists eye on priorities and deadlines Adhesive tabs to create personalized sections 19
  20. 20. Limited Edition: Audio Cassette Notebooks 20
  21. 21. Limited Edition: Audio Cassette NotebooksThe iconic audio cassette style on the move … 21
  22. 22. Limited Edition: Audio Cassette – Product ConceptCelebrating the 50th anniversary of the Audio Cassette((1963 – 2013) )Moleskine and the Audio cassette• The rectangular shape of cassettes and tape players is a perfect match to the shape of Moleskine notebooks• A major symbol of analog-to-digital t j b l f l t di it l transition and DIY do-it- iti d d it yourself culture• A perfect example of a nomadic object which generated an incredible devotion (the Walkman revolution)• The debossed cover recalls the tactile experience of holding a cassette and tape player 22
  23. 23. Limited Edition: Audio Cassette Collection of 4 Limited Edition Notebooks (Pocket / Large, Plain / Ruled) Audio cassette player graphics (cover, back & front, spine) were printed using several techniques: silk- screening, blind debossing and color debossing. Available in green (Plain) and red (Ruled) Other special design features: p g • Tape and player buttons stickers • Front and back inner pages customized with message related to cassette tape culture and graphics hi • Special “In case of loss “ graphic Target Channels: Bookstores, Stationery, Online, Dep.t g , y, , p Stores, Gift/Concept stores Availability September 2012 23
  24. 24. Limited Edition: Audio CassetteCover printed with multiples techniquesSilk-screening | Color debossing 24
  25. 25. Limited Edition: Audio Cassette • A quote printed on the endpaper emphasizes the similarity between our actions i lif and th commands ti in life d the d of a cassette tape • Special “In case of loss “ print 25
  26. 26. Limited Edition: Audio Cassette – MerchandisingFeatures and MaterialCardboard ground display with detachable baseand topEye catching design communicates the conceptof the productAssortmentAccommodates 40 units: 20 units pocket size and20 units large sizeDimensionsH: 146 cmW: 55 cmD: 33 cmMoleskine Code GROUNDCARDAUDIOCASSISBN 9788866136132 26
  27. 27. Cahiers – Light Grey • New light grey color for Moleskine Cahiers • Id l for everyday notes and th ht Ideal f d t d thoughts • Sketch on, write on – customize the cover any way you want 27
  28. 28. Light Grey – Color Trend 28
  29. 29. Cahiers – Light Grey • A flexible heavy-duty cardboard cover in Light Grey with visible stitching on the spine • Available in same variety of formats as all other cahiers: • Pocket / Large / Extra Large • Ruled / Plain / Squared • The last 16 sheets are detachable and there is a pocket for loose notes Availability July 2012 29
  30. 30. Gift Boxes 30
  31. 31. Gift Boxes – Product Concept • A captivating combination of products in a distinctive and unique set • The box itself is an extra, useful item that becomes a keepsake • The Gift Box collection provides a range of products especially designed to be a gift 2012 New Gift Boxes Peanuts Box Le Petit Prince Box Messages Box 31
  32. 32. Limited Edition Box: Peanuts Contains: 6 Large Ruled Cahier Journals • 3 with black cover and white Peanuts design • 3 with havana cover and black Peanuts design Each Cahier carries a quote by Charles Schulz on the back cover. 3 Exclusive Limited Edition Postcards 3 Sets of stickers Memory Box Black notebook-shaped box with customized hard cover and inner tray to store pictures, memories and keepsakes, secured by the elastic keepsakes band Target Channels: Online, Dept stores, Gift/Concept stores, Bookstores with stationery dept. Availability September 2012 32
  33. 33. Limited Edition Box: Le Petit Prince Contains: 6 Large Ruled Volant Notebooks • 3 Prussian Blue with Le Petit Prince logo and white images • 3 Dark Orange with Le Petit Prince logo and white images 3 E l i Li i d Edi i P Exclusive Limited Edition Postcards d 3 Sets of stickers Memory Box Prussian Blue notebook-shaped box with customized hard cover and inner tray to store pictures, memories and keepsakes, i i dk k secured by the elastic band Target Channels: Online, Dept stores, Gift/concept stores, Bookstores with stationery dept. Availability A il bilit September 2012 33
  34. 34. Messages Box Contains: 10 Note Cards, Pocket size, in 5 colors: Red | Havana | Navy Blue | Light Grey | Maize 10 Ivory-colored Envelopes 2 Sets of Stickers To l T seal envelopes with a personal t h l ith l touch Memory Box Dark red notebook-shaped box with customized p hard cover and inner tray to store letters, pictures and keepsakes, secured by the elastic band Target Channels Stationer Dept stores Online Channels: Stationery, stores, Online, Gift/Concept stores, Bookstores with stationery dept. Availability September 2012 34
  35. 35. Paper Fall 2012 Launch SummaryCollectionC Project Market Number of S f SKUs AvailabilityFolio Professional Professional Notebooks July 2012 2Cahier Journal New Color – Light Grey July 2012 9Moleskine Messages Ornament Note C O Cards September 2012 S 12Albums Black Page Albums September 2012 4Limited Edition Audio Cassette Notebooks September 2012 4Gift Box Peanuts September 2012 1 Le Petit Prince September 2012 1 Messages September 2012 1 35

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