Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
interim.team
the b2b
growth hacking playbook
#highROI interims
all disciplines all locations
to make people successful
hi@interim.team @interimdotteam +44 (0) 800 246 ...
our aims
to share what you need to know to
b2b growth hack successfully1
share any growth ideas or
experiences you might h...
contents
1) what is growth hacking?
2) setup and tools
3) growth channels
4) growth sprints aka measure-act-measure
5) tar...
2) setup and tools
hi@interim.team @interimdotteam +44 (0) 800 246 5735
we’ll need a responsive HTML5 website
the first thing we need is a responsive HTML5 website that can be edited/changed as ...
the tools we need
free tools
we will need a way of regularly publishing and managing blog content. WordPress is the best b...
questions or comments on
setup and tools?
hi@interim.team @interimdotteam +44 (0) 800 246 5735
interim.team
thank you
9hi@interim.team @interimdotteam +44 (0) 800 246 5735
Rorie
Please give me a shout with any questio...
Upcoming SlideShare
Loading in …5
×

Chapter 2 the growth hacking playbook setup and tools

setup and tools

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to comment

  • Be the first to like this

Chapter 2 the growth hacking playbook setup and tools

  1. 1. interim.team the b2b growth hacking playbook
  2. 2. #highROI interims all disciplines all locations to make people successful hi@interim.team @interimdotteam +44 (0) 800 246 5735 interim.team
  3. 3. our aims to share what you need to know to b2b growth hack successfully1 share any growth ideas or experiences you might have2 get feedback and improve this playbook 3 3hi@interim.team @interimdotteam +44 (0) 800 246 5735
  4. 4. contents 1) what is growth hacking? 2) setup and tools 3) growth channels 4) growth sprints aka measure-act-measure 5) targeting i) Google ii) Facebook iii) LinkedIn iv) Twitter 6) influencing 7) interacting 8) converting 9) follow on 4 hi@interim.team @interimdotteam +44 (0) 800 246 5735
  5. 5. 2) setup and tools hi@interim.team @interimdotteam +44 (0) 800 246 5735
  6. 6. we’ll need a responsive HTML5 website the first thing we need is a responsive HTML5 website that can be edited/changed as we test and learn. WordPress is a very fast and easy way of getting a professional looking responsive website up and running quickly and cheaply. The WordPress CMS (Content Management System) makes it easy to create and manage content – which will be very very important to us responsive is another way of saying that it works well on a mobile phone. A responsive website will mean you only need to change things in one place for both web and mobile users. A lot of b2c web sites have > 50% mobile usage now but it is still generally < 50% b2b.. make any domain name/URL changes (or migrations to SSL https://) now before we start growth hacking. We will want to start to collect links back to our site from now onwards so it is much better if they don’t change… you should migrate to SSL (https://) if you can. It is faster, more secure for your customers and is looked upon favourably by Google for search engine ranking...another thing that will really help rank for your primary search term is to have it in your domain name such as interim being in https://interim.team... 6 2) setup and tools to test and learn at the MOF and BOF (interact and convert) we’ll need a site that is quick and easy to change... having a site that is fast, works well on a mobile phone and uses SSL encryption are all things that are thought to help sites get ranked higher by Google... hi@interim.team @interimdotteam +44 (0) 800 246 5735 we’ll need a cross functional team to be effective a growth hacking team needs representation from any and all people or teams with a stake in growth. These might include Technology, Marketing, Sales, Digital/Ecommerce, Finance, Legal, Operations...representation doesn’t necessarily take a huge time commitment...stakeholders will need to attend the daily standup and end of sprint retrospective though...more on that in 4) growth sprints...
  7. 7. the tools we need free tools we will need a way of regularly publishing and managing blog content. WordPress is the best blogging platform available. www.pixlr.com is a great free image editing tool. the google tools we need a Google account so we can use the Google suite of free tools such as Google Search Console, Google Analytics, Google Adwords, Google PageSpeed Insights… we need Google Analytics installed on your web site (some people will say GA aggregates data too much but it’s free and we can work around its limitations) the Google KeyWord planner tool (part of AdWords) is a great place to see what people are searching for (and how competitive those words are in AdWords) other non free tools we will need a way of managing, sending and tracking professional looking emails. Tools like MailChimp are easy to use and effective and can be integrated with tools that capture email addresses from site visitors tools like Hotjar allow us much richer information on how people are using our web site. We’ll need this as we test and learn MOF and BOF. This can also be done with SumoMe Guest Post Tracker allows us to submit and manage applications to place guest posts on other high traffic or high authority web sites 7 Try not to let your blog “sprawl” too much although some content is better than no content at this stage.... It is difficult to get a blog off the ground from a standing start so although it will become your primary tool in the future another way forward is to create an academy or some other way to showcase your USP. Jonathan Kim did this to great effect with APPCUES’s onboarding academy... hi@interim.team @interimdotteam +44 (0) 800 246 5735
  8. 8. questions or comments on setup and tools? hi@interim.team @interimdotteam +44 (0) 800 246 5735
  9. 9. interim.team thank you 9hi@interim.team @interimdotteam +44 (0) 800 246 5735 Rorie Please give me a shout with any questions, comments, ideas, feedback...

    Be the first to comment

    Login to see the comments

setup and tools

Views

Total views

479

On Slideshare

0

From embeds

0

Number of embeds

19

Actions

Downloads

1

Shares

0

Comments

0

Likes

0

×