SouthComm Set

1. 2008/2009 middle Tennessee properTies
A diverse portfolio of targeted media delivering smart solutions.
09.SEPTEMBER.08
LEADERSHIP
HALL OF FAME
Induction 2008
$4.95 SEPTEMBER/OCTOBER
2008
Niswonger’s
SMALL-TOWN
Survival Guide
Tennessee’s only state-wide business and public Made for women by women, Her Nashville offers
affairs magazine delivers to a targeted and intelligent features and profiles addressing subjects
Brian
engaged audience through local coverage with women care about. Each month, 20,000 free copies
the Builder
Eastman Chemical’s
FERGUSON
impact. Free bi-monthly circulation of 30,000 are distributed in outside boxes and rack locations
does what it takes
to be our
CEO of the Year
copies reaches select decision-makers, opinion throughout Davidson and Williamson counties.
leaders and CEOs of whom over 10,000 reside in hernashville.com Crowning
the Middle Tennessee area. Her Best
businesstn.com
MONDAYEdition
The City Paper Monday Edition means Business. Nashvillepost.com is an intensely focused online
But that’s not all. The City Paper is Nashville’s news source covering Nashville’s breaking
favorite source for local news, politics and business and political news and is updated
sports. TCP Monday boasts Nashville’s largest by veteran reporters multiple times each
business news staff and a free circulation day. Nashvillepost.com has more than 6,000
of 48,000 copies distributed throughout registered users and over 30,000 unique
Davidson and Williamson County business districts. visitors per month.
nashvillecitypaper.com nashvillepost.com
weekeNDEdition
MusicRow has been Nashville’s music industry
On Thursday TCP Goes out to Play. Arts,
publication for more than 25 years, focusing on
Entertainment and Lifestyle leads the way,
current news, business analysis, timely interviews
but The City Paper Weekend offers a complete
and talent discovery. MusicRow is published
package of local news and sports. 48,000 copies
six times per year and distributed through paid
of TCP Weekend are distributed free throughout
subscription, direct mail with limited newsstand
Davidson and Williamson counties where active
distribution to over 14,000 readers in the U.S.,
Nashvillians live, work and play.
Canada, Europe and Japan.
nashvillecitypaper.com
musicrow.com
By LYNNE JETER
The SouthComm commitment is to offer
Focus Topics: SENIOR HEALTH
• HEALTHCARE REAL ESTATE
OCTOBER 2008 / $5
Your Primary Sour
products to our advertisers that increase the
ce for Professiona
l Healthcare New
s
On Rounds
Locking Horns
The largest network of trade publications in the Physician
Spotlight
BlueCross Launches Transparency
Ratings Amid Provider Concerns
Stephen J. D’Amico, MD
By SHARON H. FITZGERALD
Although better
A “
known as an ac- s BlueCross BlueShield of Tennessee’s The burden on the
Southeast provides clinical and industry news to local
quality and cost information on
effectiveness and efficiency of their marketing
tress than a philoso- physicians was revealed online primary-care network
last month, the giant insurer and
pher, Bette Davis many
doctors and administrators in
of doctors is enormous,
its
sophical struggle over the transparency network remained locked in a philo-
knew what she was
initiative’s purpose and accuracy. and we can’t defend
talking about when “BlueCross BlueShield is the 800-pound
”
gorilla, and they basically can ourselves on this.
do what they want to,” said Vernon
she observed, “old age ain’t for
sis- Carrigan, MD, an internist and
director of Premier Medical Group medical
sies.”... page 3 in Clarksville. “Our practice has
thousands
of patients. We don’t have the manpower
or the inclination to go in and
all those corrections, so we’re not make
going to do it. Basically, I think
“
Vanderbilt the whole
thing is worthless, and most of BlueCross
the other physicians in the state
physicians and healthcare leaders. Free monthly
Focused on do, too.”
On the flip side, Scott Neal Wilson,
BlueShield is the
BCBST public affairs manager,
Integrated the insurer is striving to meet said
transparency demands that are, 800-pound gorilla, and
in particular,
coming from its large group employers,
Geriatric
messages while providing options that build
and that the ratings unveiled they basically can do
15 are only “a first step. … We’re
Care Sept.
already working on Phase 2. That
”
what they want to.
definitively.” I can say
Even before the Taking a broader view, Wilson
said, “I don’t know why it’s taken
growing needs of this long
the rapidly swell-
NHCC Sponsors Successful
ing ranks of senior citizens became
circulation through direct mail reaches more than
part of the national consciousness,
Vanderbilt university was already
European Trade Mission
laying the groundwork for geriatric
care in both the educational
and
clinical setting. ... page 6
brands, drive traffic and deliver solid returns
6,000 Nashville area physicians and 4,000
By KELLY PRICE
S enior level healthcare executives
headed across the Atlantic for a
six-day
international trade mission to Stockholm
and Berlin. The mid-Septem-
ber trip was the seventh trade mission
sponsored by the Nashville Heath
NHCC & NCN Focus on Care Council and Nashville Chamber
between area companies and overseas of Commerce to build relationships
Healthcare Investments counterparts.
on their investment.
Mixed in with briefings, panel
When opportunity knocks, healthcare discussions and embassy receptions
presentations with high-ranking were
officials in both Sweden and Germany,
investors want to open the door to
healthcare corporate decision makers.
an well as other prominent European as
experienced executive team with healthcare officials.
a A record number of 35 local leaders
well thought out idea. ... page participated in the mission, repre-
11 senting Nashville’s diverse healthcare
community including hospital
manage-
ment, disease management, information
technology, academia, government
Read Nashville Medical News
online at www.nashvillemedicalnew
s.com
We Need
nashville.medicalnewsinc.com
Simply go to www.nashvillemed
Your Input
icalnews.com. Under
Member Options, select
Up. Once you have a user Free Sign
name and password, you
can log in and have access
MEDICAL NEWS section to our MY
where you can voice your
opinion and provide feedback.

2. Delivering more than 3.5 million advertising
impressions on over 600,000 page views,
Nashvillecitypaper.com reaches 130,000 unique
This 21-year-old custom publishing company prints
visitors each month. Nashvillecitypaper.com’s
community magazines and membership directories
highly attractive at-work user is educated,
for Southeastern cities and towns. SouthComm
affluent and web-savvy.
Publishing is located in Alpharetta, GA.
nashvillecitypaper.com
southcomm.com L i b e r t y C o u n t y,
GA
FREE JUNE 18, 2008
The Louisville Eccentric Observer (LEO) is
Nashville’s finest database for new and
Louisville and Southern Indiana’s most urbane and
exciting dining options can be found at
challenging newsweekly and includes reportage on
diningcompass.com
topics often avoided by media. LEO is distributed free
every Wednesday through a network of more than Mellwood Arts Center hosts
TERRASTOCK 7,
the festival for the next generat
900 locations throughout the region. ion of sound
NEWS: The anti-gay flier that may have
determined an election — PAGE 8
ART: Tracy Lee Stum’s 3-D sidewalk chalk
art — PAGE 26
leoweekly.com
About SouthComm Inc.
SouthComm is a new model for local media companies. With huge declines in readership of traditional daily
newspapers and other general interest publications, the time is right to offer targeted publications that deliver
the news readers want and the results advertisers demand.
Our focus is local news. National and international news have become commodities, available in too many
places from too many providers. But good local news—the news that matters the most for the majority of
readers—is in short supply.
The SouthComm mission is to deliver the best local news and information available in the markets we serve
and do it in the variety of formats that today’s readers demand. From daily online breaking news products to
bi-monthly slick magazines featuring insightful analysis, SouthComm provides advertisers with options that
build brands, drive traffic and deliver solid returns on your investment.
Never before have marketers been faced with the magnitude of change taking place in the way readers get
information about goods and services. Change can be daunting. But the SouthComm commitment is to help
our advertisers face change head on by offering products that increase the effectiveness and efficiency of their
marketing messages. Contact us today about how to make change work for your business.
Chris Ferrell, CEO
cferrell@southcomm.com
Albie del Favero, Nashville Group Publisher
albie.delfavero@mac.com
Ginny staggs, Advertising Director
gstaggs@nashvillecitypaper.com