Over the years, we’ve seen organizations acting as catalysts while building grassroots power across movements, using social media to support social change.
Many of these networked groups recognized the interconnectedness of their supporters and their like-minded organizations. Breaking from the zero-sum, scarcity model, they have built campaigns that support their own organizations while creating long-term movements for change.
Using this method, coalition activists are winning campaigns in areas like climate change, economic justice, and immigrant rights. Funders like the Case Foundation and the Marguerite Casey Foundation are using financial support and social media tools to push for movement-wide success.
In this session, RACHEL WEIDINGER and IVAN BOOTHE explore the ins and outs of strategic movement-building, including giving up a little message control to gain a lot of social power, listening across your movement with social data, building interconnected campaigns, large-scale community management, and technology tools that foster movement building.
Presented at the Nonprofit Technology Conference in Minneapolis in April 2013.
1. Strategizing with other organizations to build interconnected campaigns. Giving up a little message control and gaining a lot of social power. Big listening across your movement with social data.
2. Community management at (huge) scale. Technology that fosters movement building -- and technology that stunts it.
3. Supporting the bubbling up of stories, and amplifying the passion and compassion of activists. Communications platforms across a movement: In person, on Twitter, over email, in blogs, through webinars and postcards.
Be sure to check out the shared notes on this session for links and other information:
Rachel Weidinger loves humanity, binder clips, canning jars, the ocean, and her tiny home in San Francisco. She builds trust through authentic communications for social entrepreneurs doing good work -- currently through Upwell, a PR agency working on behalf of the ocean. She also facilitates resource sharing among nonprofit tech peer groups, coordinates Sustainable Food 2.0, and paints portraits of people through the foods they choose to eat. Rachel has presented at South By Southwest Interactive, We Are Media, NTC and NetSquared San Francisco.
Ivan Boothe is the creative director of Rootwork.org. He works as a freelance Drupal developer and online organizer, and is the online communications associate for the Fellowship of Reconciliation. Ivan was a co-founder of the Genocide Intervention Network, and sits on the board of the Peace and Justice Studies Association. He has led community organizing workshops at the U.S. Social Forum, the New Organizing Institute and the Gandhi-King Conference.