Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Building movements:
beyond emails, beyond campaigns and
beyond organizations
#13NTCmvmt
Rachel Weidinger @rachelannyes
Iva...
Rootwork.org
Powering grassroots networks from the bottom up
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb
#...
Rootwork.org
Powering grassroots networks from the bottom up
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb
#...
Rootwork.org
Powering grassroots networks from the bottom up
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb
#...
Rootwork.org
Powering grassroots networks from the bottom up
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb
#...
Rootwork.org
Powering grassroots networks from the bottom up
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb
#...
Rootwork.org
Powering grassroots networks from the bottom up
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb
#...
A long-term focus
(hint: this means your wins are EPIC)
Flickr user vtveen (Creative Commons)
Rootwork.org
Powering grassroots networks from the bottom up
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb
#...
Rootwork.org
Powering grassroots networks from the bottom up
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb
#...
Rootwork.org
Powering grassroots networks from the bottom up
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb
#...
Rootwork.org
Powering grassroots networks from the bottom up
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb
#...
Rootwork.org
Powering grassroots networks from the bottom up
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb
#...
Rootwork.org
Powering grassroots networks from the bottom up
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb
#...
Rootwork.org
Powering grassroots networks from the bottom up
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb
#...
Rootwork.org
Powering grassroots networks from the bottom up
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb
#...
Big Team Ocean
Big Listening
Rachel Weidinger
@rachelannyes
April 11, 2013
0
20000
40000
60000
80000
100000
120000
140000
Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-1...
0
20000
40000
60000
80000
100000
120000
140000
Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-1...
Tweet!
Follow and
#sharkinar
133,167
745,030
1,683,670
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
Shark Week 2...
0
1000
2000
3000
4000
5000
6000
8/10
8/12
8/14
8/16
8/18
8/20
8/22
8/24
8/26
8/28
8/30
9/1
9/3
9/5
9/7
9/9
9/11
9/13
9/15
...
Forever Alone?
Not going to
get much
mission done
1. @rdearborn works
for me.
She rather likes
sharks.
Slide&3:&Example&2&of&situa4on&illustra4ng&ugly&with&humor&
2.
Tip:
Use abundance as your frame.
Slide&6:&How&To&Solve&3&Tips:&#2&
Tip:
Make a basket for passion.
&
Slide&7:&How&To&Solve&3&Tips:&#3&
Tip:
Catch team interest
Use it as mission fuel.
bethkanter.org/upwellEcampaign&
The Overfishing Conversation
Upwell Campaign and Social Mention Spikes Oct 2011- Jan 2012 &
NU-1
NU-2
0
2000
4000
6000
800...
The Overfishing Conversation
Upwell Campaign and Social Mention Spikes Feb 2012- May 2012 &
NU-3
0
2000
4000
6000
8000
100...
The Overfishing Conversation
Upwell Campaign and Social Mention Spikes Jun 2012- Sep 2012 &
China Shark Fin
Soup Ban
Shark...
The Overfishing Conversation
Upwell Campaign and Social Mention Spikes Oct 2012- Jan 2013 &
Vote4the
Ocean
Costa Rica
Fin ...
&
&
How can you give
permission
for an upwelling
on *your* team?
<3, @upwell_us
the cards
@rachelannyes
@upwell_us
www.rachelweidinger.com/cards
•  transparency
•  dynamic hub
•  participatocracy
•  evangelist support
•  winner shares all
•  amplify
•  abundance
•  g...
transparency
Openness builds trust.
Illustrate ongoing reliability.
Set the default to open.
dynamic hub
Have a There There.
Keep the community visible.
Spotlight good content.
Create space for vibrant interactions.
participatocracy
To join a community,
show up and help.
Be valued by bringing value.
evangelist
support
Have a rabid fan base.
Amplify enthusiasm.
Insider access fans the fire.
winner shares all
Fill a need with knowledge.
Allow access to information.
Stand on a podium to increase impact
across a s...
amplify
Tell the good story.
Tell it in a way it can be
remembered and passed on.
Long now, long audience, big here.
abundance
We have everything we need.
Get it in the right basket.
griot
Honor with documentation.
Shine a light on the good stuff.
Story as vessel for value.
•  transparency
•  dynamic hub
•  participatocracy
•  evangelist support
•  winner shares all
•  amplify
•  abundance
•  g...
the cards
@rachelannyes
@upwell_us
www.rachelweidinger.com/cards
Rootwork.org
Powering grassroots networks from the bottom up
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb
#...
Rootwork.org
Powering grassroots networks from the bottom up
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb
#...
Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations
Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations
Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations
Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations
Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations
Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations
Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations
Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations
Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations
Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations
Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations
Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations
Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations
Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations
Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations
Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations
Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations
Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations
Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations
Upcoming SlideShare
Loading in …5
×

of

Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 1 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 2 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 3 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 4 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 5 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 6 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 7 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 8 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 9 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 10 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 11 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 12 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 13 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 14 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 15 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 16 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 17 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 18 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 19 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 20 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 21 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 22 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 23 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 24 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 25 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 26 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 27 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 28 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 29 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 30 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 31 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 32 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 33 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 34 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 35 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 36 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 37 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 38 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 39 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 40 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 41 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 42 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 43 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 44 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 45 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 46 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 47 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 48 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 49 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 50 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 51 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 52 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 53 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 54 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 55 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 56 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 57 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 58 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 59 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 60 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 61 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 62 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 63 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 64 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 65 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 66 Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations Slide 67
Upcoming SlideShare
MED5008: Stream 2, Week 1: Alternative to What?
Next
Download to read offline and view in fullscreen.

1 Like

Share

Download to read offline

Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations

Download to read offline

Over the years, we’ve seen organizations acting as catalysts while building grassroots power across movements, using social media to support social change.

Many of these networked groups recognized the interconnectedness of their supporters and their like-minded organizations. Breaking from the zero-sum, scarcity model, they have built campaigns that support their own organizations while creating long-term movements for change.

Using this method, coalition activists are winning campaigns in areas like climate change, economic justice, and immigrant rights. Funders like the Case Foundation and the Marguerite Casey Foundation are using financial support and social media tools to push for movement-wide success.

In this session, RACHEL WEIDINGER and IVAN BOOTHE explore the ins and outs of strategic movement-building, including giving up a little message control to gain a lot of social power, listening across your movement with social data, building interconnected campaigns, large-scale community management, and technology tools that foster movement building.

Presented at the Nonprofit Technology Conference in Minneapolis in April 2013.

TAKEAWAYS

1. Strategizing with other organizations to build interconnected campaigns. Giving up a little message control and gaining a lot of social power. Big listening across your movement with social data.

2. Community management at (huge) scale. Technology that fosters movement building -- and technology that stunts it.

3. Supporting the bubbling up of stories, and amplifying the passion and compassion of activists. Communications platforms across a movement: In person, on Twitter, over email, in blogs, through webinars and postcards.

NOTES

Be sure to check out the shared notes on this session for links and other information:
http://bit.ly/XybRHq

ABOUT US

Rachel Weidinger loves humanity, binder clips, canning jars, the ocean, and her tiny home in San Francisco. She builds trust through authentic communications for social entrepreneurs doing good work -- currently through Upwell, a PR agency working on behalf of the ocean. She also facilitates resource sharing among nonprofit tech peer groups, coordinates Sustainable Food 2.0, and paints portraits of people through the foods they choose to eat. Rachel has presented at South By Southwest Interactive, We Are Media, NTC and NetSquared San Francisco.
https://twitter.com/rachelannyes

Ivan Boothe is the creative director of Rootwork.org. He works as a freelance Drupal developer and online organizer, and is the online communications associate for the Fellowship of Reconciliation. Ivan was a co-founder of the Genocide Intervention Network, and sits on the board of the Peace and Justice Studies Association. He has led community organizing workshops at the U.S. Social Forum, the New Organizing Institute and the Gandhi-King Conference.
https://twitter.com/rootwork

Related Books

Free with a 30 day trial from Scribd

See all

Building Movements: Beyond Emails, Beyond Campaigns, and Beyond Organizations

  1. 1. Building movements: beyond emails, beyond campaigns and beyond organizations #13NTCmvmt Rachel Weidinger @rachelannyes Ivan Boothe @rootwork (introducing the people in the room)
  2. 2. Rootwork.org Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb #13NTC — Building Movements — #13NTCmvmt What do we mean by building movements?
  3. 3. Rootwork.org Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb #13NTC — Building Movements — #13NTCmvmt 1. Movements are bigger than one organization Flickr user jvoves (Creative Commons)
  4. 4. Rootwork.org Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb #13NTC — Building Movements — #13NTCmvmt 2. Rising movements benefit organizations Flickr user waltstoneburner (Creative Commons)
  5. 5. Rootwork.org Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb #13NTC — Building Movements — #13NTCmvmt 3. A zero-sum/ scarcity model hurts movements (and organizations) Flickr user ra_o (Creative Commons)
  6. 6. Rootwork.org Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb #13NTC — Building Movements — #13NTCmvmt 4. Online and offline are two modes of the same strategy Download hi-res: atavist.com/stories/the-instigators
  7. 7. Rootwork.org Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb #13NTC — Building Movements — #13NTCmvmt What it takes
  8. 8. A long-term focus (hint: this means your wins are EPIC) Flickr user vtveen (Creative Commons)
  9. 9. Rootwork.org Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb #13NTC — Building Movements — #13NTCmvmt Network mapping Who else is part of this movement? Graphic from “How to weave a tighter community,” WiserEarth.org blog, based on “Building Smart Communities Through Network Weaving” by Valdis Krebs and June Holley
  10. 10. Rootwork.org Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb #13NTC — Building Movements — #13NTCmvmt Different organizations play different roles citizen rebel change agent reformer
  11. 11. Rootwork.org Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb #13NTC — Building Movements — #13NTCmvmt Talk to each other ...or at least listen to each other movement! solidarity! Flickruserstambako,doug88888(CreativeCommons)
  12. 12. Rootwork.org Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb #13NTC — Building Movements — #13NTCmvmt Big listening Flickruserorkydorky(CreativeCommons) (hint: Beth Kanter has a whole wiki on listening dashboards)
  13. 13. Rootwork.org Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb #13NTC — Building Movements — #13NTCmvmt Situate your group as part of something bigger
  14. 14. Rootwork.org Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb #13NTC — Building Movements — #13NTCmvmt Give up a little message control Gain a lot of social power How taking this action gets us “line of sight” closer to movement goals
  15. 15. Rootwork.org Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb #13NTC — Building Movements — #13NTCmvmt Don’t just connect people to you Connect people to each other
  16. 16. Rootwork.org Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb #13NTC — Building Movements — #13NTCmvmt Upwell!
  17. 17. Big Team Ocean Big Listening Rachel Weidinger @rachelannyes April 11, 2013
  18. 18. 0 20000 40000 60000 80000 100000 120000 140000 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Ocean Acidification Cetaceans Gulf of Mexico MPAs Ocean Overfishing Sustainable Seafood Sharks Tuna 140,000 120,000 100,000 80,000 60,000 40,000 20,000
  19. 19. 0 20000 40000 60000 80000 100000 120000 140000 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Ocean Acidification Cetaceans Gulf of Mexico MPAs Ocean Overfishing Sustainable Seafood Sharks Tuna 140,000 120,000 100,000 80,000 60,000 40,000 20,000
  20. 20. Tweet! Follow and #sharkinar
  21. 21. 133,167 745,030 1,683,670 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 1,800,000 Shark Week 2010 Shark Week 2011 Shark Week 2012
  22. 22. 0 1000 2000 3000 4000 5000 6000 8/10 8/12 8/14 8/16 8/18 8/20 8/22 8/24 8/26 8/28 8/30 9/1 9/3 9/5 9/7 9/9 9/11 9/13 9/15 9/17 9/19 9/21 9/23 9/25 9/27 9/29 10/1 10/3 10/5 10/7 10/9 10/11 10/13 10/15 10/17 10/19 10/21 10/23 10/25 10/27 10/29 10/31 11/2 11/4 11/6 11/8 11/10 11/12 OF1: Shark Week OF2: Cathay OF3: Livestrong OF4: Livestrong OF5: How Social OF6: Vote4theOcean OF7: Whitetip OF8: Costa Rica OF9: Jaws OF20: Prop37 OF21: Political OF22: Listener OF 17: I Oyster NY (off the page. 8,701 social mentions) OF19: Great White OF 10 -16: Antarctic (OF13: off the chart. 6,922 social mentions) OF18: Antarctic Upwell&Campaign&and&Social&Men2on&Spikes&for&& Overfishing&and&Sustainable&Seafood&Conversa2ons&Aug&10ANov&12,&2012&
  23. 23. Forever Alone? Not going to get much mission done
  24. 24. 1. @rdearborn works for me. She rather likes sharks.
  25. 25. Slide&3:&Example&2&of&situa4on&illustra4ng&ugly&with&humor& 2.
  26. 26. Tip: Use abundance as your frame.
  27. 27. Slide&6:&How&To&Solve&3&Tips:&#2& Tip: Make a basket for passion. &
  28. 28. Slide&7:&How&To&Solve&3&Tips:&#3& Tip: Catch team interest Use it as mission fuel.
  29. 29. bethkanter.org/upwellEcampaign&
  30. 30. The Overfishing Conversation Upwell Campaign and Social Mention Spikes Oct 2011- Jan 2012 & NU-1 NU-2 0 2000 4000 6000 8000 10000 12000 14000 Oct-11 Nov-11 Dec-11 Jan-12 Baseline Mean +1 STDEV OFOverfishingSpike Threshold Winter 2011
  31. 31. The Overfishing Conversation Upwell Campaign and Social Mention Spikes Feb 2012- May 2012 & NU-3 0 2000 4000 6000 8000 10000 12000 14000 Feb-12 Mar-12 Apr-12 May-12 Baseline Mean +1 STDEV OFOverfishingSpike Threshold Spring 2012
  32. 32. The Overfishing Conversation Upwell Campaign and Social Mention Spikes Jun 2012- Sep 2012 & China Shark Fin Soup Ban Shark Week NU-4 Cathay Pacific Livestrong 0 2000 4000 6000 8000 10000 12000 14000 Jun-12 Jul-12 Aug-12 Sep-12 Baseline Mean +1 STDEV OFOverfishingSpike Threshold Summer 2012
  33. 33. The Overfishing Conversation Upwell Campaign and Social Mention Spikes Oct 2012- Jan 2013 & Vote4the Ocean Costa Rica Fin Ban JAWS vs Sinatra Antarctic (day 1 of 15) NMS 40th & NYT Trawling Antarctic Ocean (day 10) & I Oyster NY How to Kill a Great White Antartic (day 15) Gangnam Style, CA MPAs, Fish Tornado Seamounts & Rooftops NU-5 Cuomo Oysters NY Pacific Bluefin the 96.4% Big Blue Blogs 0 2000 4000 6000 8000 10000 12000 14000 Oct-12 Nov-12 Dec-12 Jan-13 Baseline Mean +1 STDEV OFOverfishingSpike Threshold Winter 2012
  34. 34. & & How can you give permission for an upwelling on *your* team? <3, @upwell_us
  35. 35. the cards @rachelannyes @upwell_us www.rachelweidinger.com/cards
  36. 36. •  transparency •  dynamic hub •  participatocracy •  evangelist support •  winner shares all •  amplify •  abundance •  griot
  37. 37. transparency Openness builds trust. Illustrate ongoing reliability. Set the default to open.
  38. 38. dynamic hub Have a There There. Keep the community visible. Spotlight good content. Create space for vibrant interactions.
  39. 39. participatocracy To join a community, show up and help. Be valued by bringing value.
  40. 40. evangelist support Have a rabid fan base. Amplify enthusiasm. Insider access fans the fire.
  41. 41. winner shares all Fill a need with knowledge. Allow access to information. Stand on a podium to increase impact across a sector.
  42. 42. amplify Tell the good story. Tell it in a way it can be remembered and passed on. Long now, long audience, big here.
  43. 43. abundance We have everything we need. Get it in the right basket.
  44. 44. griot Honor with documentation. Shine a light on the good stuff. Story as vessel for value.
  45. 45. •  transparency •  dynamic hub •  participatocracy •  evangelist support •  winner shares all •  amplify •  abundance •  griot
  46. 46. the cards @rachelannyes @upwell_us www.rachelweidinger.com/cards
  47. 47. Rootwork.org Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb #13NTC — Building Movements — #13NTCmvmt Thank you!
  48. 48. Rootwork.org Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork gplus.to/ivanb #13NTC — Building Movements — #13NTCmvmt Ivan Boothe www.Rootwork.org Twitter: @rootwork “Ocean,” by Walter Holstad archive.org/details/Ocean_81 (Creative Commons) “Gentle Ocean,” recorded by Ronerberg archive.org/details/GentleOcean (Creative Commons) “Wide, Wide is the Ocean,” by Jimmy Dickson, recorded by Stuart Eydmann archive.org/details/WideWideIsTheOcean (Creative Commons) Rachel Weidinger RachelWeidinger.WikiSpaces.com Upwell.us Twitter: @rachelannyes MUSIC:
  • karvetski

    Jun. 7, 2013

Over the years, we’ve seen organizations acting as catalysts while building grassroots power across movements, using social media to support social change. Many of these networked groups recognized the interconnectedness of their supporters and their like-minded organizations. Breaking from the zero-sum, scarcity model, they have built campaigns that support their own organizations while creating long-term movements for change. Using this method, coalition activists are winning campaigns in areas like climate change, economic justice, and immigrant rights. Funders like the Case Foundation and the Marguerite Casey Foundation are using financial support and social media tools to push for movement-wide success. In this session, RACHEL WEIDINGER and IVAN BOOTHE explore the ins and outs of strategic movement-building, including giving up a little message control to gain a lot of social power, listening across your movement with social data, building interconnected campaigns, large-scale community management, and technology tools that foster movement building. Presented at the Nonprofit Technology Conference in Minneapolis in April 2013. TAKEAWAYS 1. Strategizing with other organizations to build interconnected campaigns. Giving up a little message control and gaining a lot of social power. Big listening across your movement with social data. 2. Community management at (huge) scale. Technology that fosters movement building -- and technology that stunts it. 3. Supporting the bubbling up of stories, and amplifying the passion and compassion of activists. Communications platforms across a movement: In person, on Twitter, over email, in blogs, through webinars and postcards. NOTES Be sure to check out the shared notes on this session for links and other information: http://bit.ly/XybRHq ABOUT US Rachel Weidinger loves humanity, binder clips, canning jars, the ocean, and her tiny home in San Francisco. She builds trust through authentic communications for social entrepreneurs doing good work -- currently through Upwell, a PR agency working on behalf of the ocean. She also facilitates resource sharing among nonprofit tech peer groups, coordinates Sustainable Food 2.0, and paints portraits of people through the foods they choose to eat. Rachel has presented at South By Southwest Interactive, We Are Media, NTC and NetSquared San Francisco. https://twitter.com/rachelannyes Ivan Boothe is the creative director of Rootwork.org. He works as a freelance Drupal developer and online organizer, and is the online communications associate for the Fellowship of Reconciliation. Ivan was a co-founder of the Genocide Intervention Network, and sits on the board of the Peace and Justice Studies Association. He has led community organizing workshops at the U.S. Social Forum, the New Organizing Institute and the Gandhi-King Conference. https://twitter.com/rootwork

Views

Total views

1,074

On Slideshare

0

From embeds

0

Number of embeds

49

Actions

Downloads

9

Shares

0

Comments

0

Likes

1

×