A Project of Americans for Democratic Action
Working Families   WIN <ul><li>Premise </li></ul><ul><li>Execution </li></ul><ul><li>Results </li></ul><ul><li>Lessons Lea...
Premise <ul><li>Building the Volunteer Base </li></ul><ul><ul><li>Outreach to non-profits </li></ul></ul><ul><ul><li>One o...
Premise <ul><li>Organize around economic issues </li></ul><ul><ul><li>Raising the Minimum Wage </li></ul></ul><ul><ul><li>...
Premise <ul><li>Building a Presence in the Community </li></ul><ul><ul><li>Organizers on the ground year round </li></ul><...
Premise <ul><li>Voter Contact </li></ul><ul><ul><li>Neighbor to Neighbor </li></ul></ul><ul><ul><li>Issue based not candid...
Premise <ul><ul><li>Overall Project Plan </li></ul></ul>
Execution
Execution <ul><li>Community Involvement </li></ul><ul><ul><li>Average 50 House Meetings per District </li></ul></ul><ul><u...
Execution <ul><li>Voter Contact </li></ul><ul><ul><li>ID call to targets </li></ul></ul><ul><ul><li>Door to Door to undeci...
Execution
Results <ul><li>Broad Coverage </li></ul><ul><ul><li>11 Congressional Races </li></ul></ul><ul><ul><li>2 Senate Races </li...
Results <ul><li>Outreach </li></ul><ul><ul><li>22 town hall meetings on the status of working families </li></ul></ul><ul>...
Results <ul><li>Voter Contact </li></ul><ul><ul><li>Over 60,000 voters reached by ID phone calls </li></ul></ul><ul><ul><l...
Results <ul><li>Electoral Results </li></ul><ul><ul><li>Democratic win 7 in 11 Congressional races </li></ul></ul><ul><ul>...
Results <ul><li>Made a difference in Critical Races </li></ul><ul><ul><li>NH-02 Paul Hodes </li></ul></ul><ul><ul><li>IA-0...
Results <ul><li>Other Results </li></ul><ul><ul><li>Helped in passage of Minimum Wage  </li></ul></ul><ul><ul><li>legislat...
Lessons Learned <ul><li>What Worked </li></ul><ul><ul><li>Able to interest volunteers around economic issues </li></ul></u...
Lessons Learned <ul><li>Limiting Factors </li></ul><ul><ul><li>Neighbor to neighbor requires large and </li></ul></ul><ul>...
Lessons Learned <ul><li>Limiting Factors </li></ul><ul><ul><li>Micro Targeting can be difficult for door to door  </li></u...
A Project of Americans for Democratic Action
Upcoming SlideShare
Loading in …5
×

Working Families Win (RootsCampDC 12/02/2006)

475 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
475
On SlideShare
0
From Embeds
0
Number of Embeds
57
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Working Families Win (RootsCampDC 12/02/2006)

  1. 1. A Project of Americans for Democratic Action
  2. 2. Working Families WIN <ul><li>Premise </li></ul><ul><li>Execution </li></ul><ul><li>Results </li></ul><ul><li>Lessons Learned </li></ul>
  3. 3. Premise <ul><li>Building the Volunteer Base </li></ul><ul><ul><li>Outreach to non-profits </li></ul></ul><ul><ul><li>One on one meetings with individuals </li></ul></ul><ul><ul><li>Speaking engagements </li></ul></ul><ul><ul><li>Tabling events </li></ul></ul><ul><ul><li>House Meetings </li></ul></ul>
  4. 4. Premise <ul><li>Organize around economic issues </li></ul><ul><ul><li>Raising the Minimum Wage </li></ul></ul><ul><ul><li>Universal access to health care </li></ul></ul><ul><ul><li>Fair Trade agreements </li></ul></ul>
  5. 5. Premise <ul><li>Building a Presence in the Community </li></ul><ul><ul><li>Organizers on the ground year round </li></ul></ul><ul><ul><li>Economic issues facing working families </li></ul></ul><ul><ul><li>Meetings with key community leaders </li></ul></ul><ul><ul><li>Town hall meetings around issues </li></ul></ul>
  6. 6. Premise <ul><li>Voter Contact </li></ul><ul><ul><li>Neighbor to Neighbor </li></ul></ul><ul><ul><li>Issue based not candidate based </li></ul></ul><ul><ul><li>Micro Targeted for swing voters </li></ul></ul><ul><ul><li>Multiple quality voter contact </li></ul></ul>
  7. 7. Premise <ul><ul><li>Overall Project Plan </li></ul></ul>
  8. 8. Execution
  9. 9. Execution <ul><li>Community Involvement </li></ul><ul><ul><li>Average 50 House Meetings per District </li></ul></ul><ul><ul><li>Community statements </li></ul></ul><ul><ul><li>Candidate Forums </li></ul></ul>
  10. 10. Execution <ul><li>Voter Contact </li></ul><ul><ul><li>ID call to targets </li></ul></ul><ul><ul><li>Door to Door to undecided </li></ul></ul><ul><ul><li>voters </li></ul></ul><ul><ul><li>Invitation to Neighborhood </li></ul></ul><ul><ul><li>Meeting </li></ul></ul><ul><ul><li>Get Out the Vote Contact </li></ul></ul>
  11. 11. Execution
  12. 12. Results <ul><li>Broad Coverage </li></ul><ul><ul><li>11 Congressional Races </li></ul></ul><ul><ul><li>2 Senate Races </li></ul></ul><ul><ul><li>34 Organizers </li></ul></ul><ul><ul><li>Average 100 volunteers per district </li></ul></ul><ul><ul><li>About 50% of volunteers new to electoral process </li></ul></ul>WA NH
  13. 13. Results <ul><li>Outreach </li></ul><ul><ul><li>22 town hall meetings on the status of working families </li></ul></ul><ul><ul><li>Over 400 house meetings to </li></ul></ul><ul><ul><li>engage new volunteers </li></ul></ul><ul><ul><li>Over 26 candidate forums </li></ul></ul><ul><ul><li>or meetings </li></ul></ul>
  14. 14. Results <ul><li>Voter Contact </li></ul><ul><ul><li>Over 60,000 voters reached by ID phone calls </li></ul></ul><ul><ul><li>Almost 40,000 persuasion door knocks providing information to voters </li></ul></ul><ul><ul><li>Over 60,000 door knocks and calls urging people to vote </li></ul></ul><ul><ul><li>Over 1500 volunteers engaged in voter contact work-- many of them first time activists </li></ul></ul>
  15. 15. Results <ul><li>Electoral Results </li></ul><ul><ul><li>Democratic win 7 in 11 Congressional races </li></ul></ul><ul><ul><li>One race still in recount (NC-08) </li></ul></ul><ul><ul><li>Democratic win in both Senate races </li></ul></ul><ul><ul><li>Economic issues key in most districts </li></ul></ul>
  16. 16. Results <ul><li>Made a difference in Critical Races </li></ul><ul><ul><li>NH-02 Paul Hodes </li></ul></ul><ul><ul><li>IA-01 Bruce Braley </li></ul></ul><ul><ul><li>WI-08 Steve Kagen </li></ul></ul><ul><ul><li>PA-04 Jason Altmire </li></ul></ul><ul><ul><li>PA-10 Chris Carney </li></ul></ul><ul><ul><li>NC-11 Heath Schuler </li></ul></ul><ul><ul><li>OH-18 Zack Space </li></ul></ul><ul><ul><li>Sherrod Brown Senate OH </li></ul></ul><ul><ul><li>Bob Casey Senate PA </li></ul></ul>
  17. 17. Results <ul><li>Other Results </li></ul><ul><ul><li>Helped in passage of Minimum Wage </li></ul></ul><ul><ul><li>legislation in NC and OH </li></ul></ul><ul><ul><li>Worked with Stop Wal-Mart </li></ul></ul><ul><ul><li>Campaign in WI </li></ul></ul><ul><ul><li>Coordinated with other </li></ul></ul><ul><ul><li>organizations doing </li></ul></ul><ul><ul><li>voter contact </li></ul></ul>
  18. 18. Lessons Learned <ul><li>What Worked </li></ul><ul><ul><li>Able to interest volunteers around economic issues </li></ul></ul><ul><ul><li>Engaged new people in the process </li></ul></ul><ul><ul><li>Successfully engaged candidates </li></ul></ul><ul><ul><li>on issues </li></ul></ul><ul><ul><li>Micro-targets lists provided </li></ul></ul><ul><ul><li>high yield of swing voters </li></ul></ul><ul><ul><li>Voters responded positively to </li></ul></ul><ul><ul><li>comparison literature </li></ul></ul>
  19. 19. Lessons Learned <ul><li>Limiting Factors </li></ul><ul><ul><li>Neighbor to neighbor requires large and </li></ul></ul><ul><ul><li>targeted volunteer recruitment </li></ul></ul><ul><ul><li>Need to be on the ground </li></ul></ul><ul><ul><li>months before election </li></ul></ul><ul><ul><li>House Meetings successful </li></ul></ul><ul><ul><li>but time consuming </li></ul></ul><ul><ul><li>Need ongoing involvement </li></ul></ul><ul><ul><li>to keep volunteers engaged </li></ul></ul>
  20. 20. Lessons Learned <ul><li>Limiting Factors </li></ul><ul><ul><li>Micro Targeting can be difficult for door to door </li></ul></ul><ul><ul><li>voter contact </li></ul></ul><ul><ul><li>Many districts have large rural or ex-urban areas </li></ul></ul><ul><ul><li>Mapping tools and other technology critical to success of project </li></ul></ul>
  21. 21. A Project of Americans for Democratic Action

×