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IBM's use of virtual worlds - Roo Reynolds' presentation at Eduserv Foundation Symposium 2007

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IBM famously have a large virtual continent, but what do they do there? Roo Reynolds peeps behind the Big Blue curtain to reveal how and why IBM got involved in Second Life as well as introduce some of the current activities going on within virtual worlds.

Published in: Business, Education
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IBM's use of virtual worlds - Roo Reynolds' presentation at Eduserv Foundation Symposium 2007

  1. IBM's use of virtual worlds Roo Reynolds Metaverse Evangelist rooreynolds.com
  2. Web 2.0
  3. Web 2.0
  4. Web 2.0 attitude <ul><li>“ Web 2.0 is an attitude not a technology . It’s about enabling and encouraging participation through open applications and services . By open I mean technically open with appropriate APIs but also, more importantly, socially open , with rights granted to use the content in new and exciting contexts.” </li></ul><ul><li>Ian Davis http://iandavis.com/blog/2005/07/talis-web-20-and-all-that </li></ul>
  5. Virtual Worlds
  6. Gogofrog
  7. 3B
  8. Habbo Hotel
  9. Cyworld
  10. There.com
  11. Active Worlds
  12. Kaneva
  13. Sony PlayStation Home
  14.  
  15.  
  16.  
  17. EVE Online
  18. What’s IBM up to?
  19. IBM Innovation Jam results: Funding for ‘3D Internet’
  20.  
  21. IBM 12 island innovation complex
  22.  
  23. Circuit City Sears & Circuit City
  24. Australian Open Jan 2007
  25.  
  26. IBM Alumni event (http://greateribm.com)
  27.  
  28.  
  29.  
  30.  
  31.  
  32. More possibilities <ul><ul><li>Marketing, brand promotion </li></ul></ul><ul><ul><li>Retail </li></ul></ul><ul><ul><li>Hardware / Storage </li></ul></ul><ul><ul><li>Media and entertainment </li></ul></ul><ul><ul><li>Modelling (visualisation, simulation, …) </li></ul></ul><ul><ul><li>Conferences </li></ul></ul><ul><ul><li>Community events </li></ul></ul><ul><ul><li>Education (rehearsal, e-learning, blended learning…) </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>… </li></ul></ul><ul><ul><li>Behind the firewall </li></ul></ul>
  33. Education and Training <ul><li>A highly compelling distance learning environment </li></ul><ul><li>Connect with experts and teachers from around the world </li></ul><ul><li>Train, rehearse, role play in virtual world </li></ul><ul><li>Simulation of real world environments for “walk-throughs” or re-enactments </li></ul><ul><li>3-D models, immersive environments recreate real life and simplify the complex </li></ul>
  34. Societal Applications <ul><li>University of California, Davis: </li></ul><ul><ul><li>Peter Yellowlees, professor of psychiatry at UCD using Second Life to simulate and experience Schizophrenia </li></ul></ul><ul><li>Centers for Disease Control: </li></ul><ul><ul><li>Created virtual clinics to train emergency workers who might be called to rapidly set up medical facilities in a national crisis </li></ul></ul>
  35. Societal Applications <ul><li>Medical or other training using virtual worlds </li></ul><ul><li>Rehearsal and role playing </li></ul><ul><li>Simulations and response </li></ul><ul><li>3-D models, immersive environments recreate real life and simplify the complex </li></ul>
  36. More possibilities <ul><ul><li>Marketing, brand promotion </li></ul></ul><ul><ul><li>Retail </li></ul></ul><ul><ul><li>Hardware / Storage </li></ul></ul><ul><ul><li>Media and entertainment </li></ul></ul><ul><ul><li>Modelling (visualisation, simulation, …) </li></ul></ul><ul><ul><li>Conferences </li></ul></ul><ul><ul><li>Community events </li></ul></ul><ul><ul><li>Education (rehearsal, e-learning, blended learning, …) </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>… </li></ul></ul><ul><ul><li>Behind the firewall </li></ul></ul>
  37.  
  38. What’s next? <ul><li>rooreynolds.com </li></ul><ul><li>eightbar.co.uk </li></ul>Further reading

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