SOCIAL BUSINESS IS GOING MAIN STREAMCompany EmployeesContentRoope HeiniläCEO - Smarp Oyroope.heinila@smarpsocial.com
LINKEDIN HAS OVER 225MILLION MEMBERS AND2+ NEW MEMBERS JOINEVERY SECONDUSE OF PROFESSIONAL SOCIAL MEDIA IS GROWING76% OF A...
SOCIAL IS NOT GOING AWAY – IT IS MAKING ITS WAYINTO ALL PARTS OF THE ORGANIZATONMore people are looking to social media fo...
CEO social mediaengagement has grownfrom 36% in 2010 to66% in 2012MANAGEMENT IS GETTING ON BOARD76% of executives wantthei...
46% of employees feel theirproductivity has increasedthrough the use of social toolsTHE BENEFITS ARE BECOMING CLEAR40% of ...
IBM reported a 400% increase insales in Q1 2012 after theylaunched a Social Selling PilotProgramSALES ARE INCREASING THROU...
LinkedIn has become a preferredplace to look for newopportunities among candidatesTALENT ATTRACTION IS GOING SOCIALSocial ...
Companies are able to getcustomer feedback quickly andinteract with customers directlyBUSINESS INTELLIGENCE IS EVERYWHEREE...
In an ever more knowledge based economy social business hasbecome a necessity for businesses looking to stay aheadSOCIAL B...
INTERESTED?www.smarpsocial.cominfo@smarpsocial.comContact us for more information
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Social Business is Going Main Stream

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Social Business is becoming a necessity for companies looking to stay ahead and remain relevant. Social has made its way from a marketing channel to affecting all parts of business such as sales, CRM, recruitment, employer branding and management.

Social Selling, Social CRM, Social Media Recruitment, Social Success, Employee Referral, Productivity, Communications, Social Media

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Social Business is Going Main Stream

  1. 1. SOCIAL BUSINESS IS GOING MAIN STREAMCompany EmployeesContentRoope HeiniläCEO - Smarp Oyroope.heinila@smarpsocial.com
  2. 2. LINKEDIN HAS OVER 225MILLION MEMBERS AND2+ NEW MEMBERS JOINEVERY SECONDUSE OF PROFESSIONAL SOCIAL MEDIA IS GROWING76% OF ALL PAGEIMPRESSIONS ONLINKEDIN COME FROMUSER PROFILESSource: LinkedIn
  3. 3. SOCIAL IS NOT GOING AWAY – IT IS MAKING ITS WAYINTO ALL PARTS OF THE ORGANIZATONMore people are looking to social media fortheir business newsCompany reputation is becomingincreasingly tied to their employees’social media communicationGrowing number of employees are engagingin business related discussions on socialmediaSOCIALLY LITERATEEMPLOYEES ARE FINDING NEWIDEAS AND DRIVINGINNOVATIONEMPLOYEES AREPARTICIPATING INCOMMUNICATIONS ANDACTING AS BRANDAMBASSADORSEMPLOYEE SOCIAL MEDIAPROFILES AND ACTIONS AREBECOMING AN INTEGRAL PARTOF THE EMPLOYER BRAND
  4. 4. CEO social mediaengagement has grownfrom 36% in 2010 to66% in 2012MANAGEMENT IS GETTING ON BOARD76% of executives wanttheir CEO to engage insocial media52% of employees feelinspired by what theirCEOs say in socialmediaSource: Wever Shandwick Research
  5. 5. 46% of employees feel theirproductivity has increasedthrough the use of social toolsTHE BENEFITS ARE BECOMING CLEAR40% of employees feel thatproductive collaboration hasincreased due to the use ofsocial toolsSource: Microsoft StudySource: Bernard Hodes Group Research Report*65% of companies are usingsocial media for employerbranding*
  6. 6. IBM reported a 400% increase insales in Q1 2012 after theylaunched a Social Selling PilotProgramSALES ARE INCREASING THROUGH SOCIALSocial media complementstraditional CRM systems withfree, available informationSource: IBMSales reps are better able toadvice their clients and helpthem make better businessdecisions
  7. 7. LinkedIn has become a preferredplace to look for newopportunities among candidatesTALENT ATTRACTION IS GOING SOCIALSocial media profiles havebecome the online identityand personal brand ofcandidatesSource: SalesforceSalesforce was able to reach 159,000candidates on LinkedIn alone by askingemployees to share open positions
  8. 8. Companies are able to getcustomer feedback quickly andinteract with customers directlyBUSINESS INTELLIGENCE IS EVERYWHEREEmployees can expectrelevant information to findthemIt is easier than ever to followyour competition and learn fromthem
  9. 9. In an ever more knowledge based economy social business hasbecome a necessity for businesses looking to stay aheadSOCIAL BUSINESS IS BECOMING A NECESSITYOrganizations need to adapt quicklyand encourage employees toparticipate in social efforts if they areto remain relevant
  10. 10. INTERESTED?www.smarpsocial.cominfo@smarpsocial.comContact us for more information

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