Business Starter KitContents (click to view) PagesIntroduction 3Growing your business with Facebook 4Make sure your business can be found 5Find the customers that matter to your business 7Nurture relationships with your customers 8Real business success stories 9Checklist and resources 10Page 2
IntroductionFacebook helps your business to reachall the people who matter to you. Everyday. Everywhere.Get started in a few simple steps withthe Business Starter Kit. It’s easier thanever and it really works.
Business Starter KitGrowing your business with FacebookBeFound150 million people are discovering businessesevery day on Facebook. Make sure they can findyours. Complete your Facebook business Page.Page 4FindCustomersWith Facebook’s easy and effectivetargeting tools reach all the peoplethat matter to your business.NurtureRelationshipsGrow relationships with yourcustomers, engaging them to drive word ofmouth and sales for your business.
Business Starter KitIt all starts with your Facebook PagePage 5Everything on Facebook starts with your business Page which allows your business to be found by customers on desktop and mobile.Complete your Page and make sure your business is ready to be found with the easy steps below.1 Complete your Page details, adding your location, contact details, opening hours etc2 Make sure the information in your ‘About’ section and the category you have selected for your Page are accurate and up to date3 Select a Profile Picture that best represents your business across Facebook4 Choose a Cover Photo that helps to showcase your products and services5 Start posting from your Page to engage your fans6 Download the Pages Manager App to keep track of your Page activity, respond to your audience and view insights from wherever you areFor more top tips on completing your Page visitwww.facebook.com/business/build1 23456
Business Starter KitMake sure your business can be found on desktop and mobileStart building your fan basePage 6Once you have your business Page set up you are ready to start building your fan base and for your business to get noticed online and offline.ClaimyourFacebookwebaddressFor more top tips on completing your Page visitwww.facebook.com/business/buildInvite your friends, employees and contacts to like yourbusiness PageSelect the ‘Build Audience’ option from the top right handside of your Page admin panel and start inviting friends,employees and contacts to like your PageClaim your unique Facebook web address atwww.facebook.com/usernamePromote your Facebook web address in your printed materialsDownload free Facebook signage which you can print for yourbusiness at www.facebook.com/business/signage
Business Starter KitFind the customers that matter to your businessPage 7With Facebook’s unique targeting tools you can target people as their real and authentic selves. As a result you can target your message basedon who they are, where they are located, their likes, interests and lots more.For more tips on setting up your Ad campaigns visitwww.facebook.com/business/connectDemographicsPersonalSocialTrack what is working bestReview and understand how yourcampaigns are performing in relationto your objectives.Go to www.facebook.com/ads/manageTest how your message is workingWhensettingupyourAds,segmentyourcampaignsandtestdifferentcombinationsofheadlines,copy,imagesandcallstoactiontounderstandwhatisperformingbest.Go to www.facebook.com/ads/createAgeGenderLocationBirthEducationWorkplaceRelationship StatusLife StagesFriendsConnectionsLikes and Interests
Business Starter KitPost high qualitycontent regularlyPage 8Seeing a friends name associated with yourbusiness drives up to 4X lift in purchaseintentThis provides your business with word ofmouth at scaleGet started with sponsoring stories fromyour page at www.facebook.com/ads/createReward and engage your fans anddrive sales both online and offline withFacebook OffersGet started with an offer for your businessat www.facebook.com/business/offersFor more top tips on engaging with your customers visitwww.facebook.com/business/influenceKeep text short and sweetCreate posts that evoke emotionsSolicit a response and ask questionsUse rich and engaging images and videoNurture relationships with new and existing customersYour Facebook fans are twice as likely to be your customers. You can grow relationships with your customers through your business Page,engaging them to drive word of mouth and sales for your business.Promoteengagementfrom your fansDrive sales withFacebook Offers
Business Starter KitVoltaire DiamondsDiamond Dealer• Page posting drives word of mouth25%Page 9revenuedriven fromFacebookHubSpotMarketing software company• Using Facebook Ads to generate onlineB2B leads71%increase insales fromFacebook in3 monthsSerenity SpaDestination Spa• Facebook activity driving over 30% ofbookings for new packages45%reductionin customeracquisitioncostsFor more business success stories visitwww.facebook.com/business/success
Business Starter KitPage 10 Post high quality content regularly Sponsor the interactions from your fans Drives sales online and offline with Facebook Offers Set up your Facebook Ads using the targeting features Test different messages to different audience segments Track the performance and what is working best Complete your Page details including location, contact information and opening hours Claim your Facebook web address Invite your contacts and customers to like your PageVisit www.facebook.com/business for more educational resourcesLike www.facebook.com/marketing for ongoing updatesBeFoundFindCustomersNurtureRelationships