6 search engine advertising [day2 module2]

630 views

Published on

Day Two - JITOA - Website Promotion

Published in: Travel, Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
630
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

6 search engine advertising [day2 module2]

  1. 1. Search engine advertising Joost van der Kooij Google Adwords
  2. 3. <ul><li>Sponsored listing on search engine result pages </li></ul><ul><li> $0.05 - $1,- per click (and higher…) </li></ul><ul><li>$5,- setup costs </li></ul><ul><li>Flexibility of Advert presentation by: </li></ul><ul><li>- Keyword(s) combinations (exact or broad match) </li></ul><ul><li>- Country and region (and even cities…) </li></ul><ul><li>- Language </li></ul><ul><li>- Ability to control the budget </li></ul><ul><li>https://adwords.google.com/ </li></ul>Google Adwords Centre for the Promotion of Imports from developing countries | |   1    2    3  |
  3. 6. <ul><li>Tips </li></ul><ul><li>importance of keyword(s) </li></ul><ul><li>- keyword tool </li></ul><ul><li>- traffic estimator </li></ul><ul><li>Geographical segmentation </li></ul><ul><li>Landing page (booking page, services, packages,….) </li></ul>Google Adwords Centre for the Promotion of Imports from developing countries | 2012 |   1    2    3  |
  4. 7. xxx xxx Centre for the Promotion of Imports from developing countries | 2012
  5. 8. xxx xxx Centre for the Promotion of Imports from developing countries | 2012 Geo targeting
  6. 9. xxx xxx Centre for the Promotion of Imports from developing countries | 2012
  7. 10. xxx xxx Centre for the Promotion of Imports from developing countries | 2012
  8. 11. xxx xxx Centre for the Promotion of Imports from developing countries | 2012
  9. 12. xxx xxx Centre for the Promotion of Imports from developing countries | 2012
  10. 13. xxx xxx Centre for the Promotion of Imports from developing countries | 2012
  11. 14. <ul><li>Tips (continued) </li></ul><ul><li>copywriting: </li></ul><ul><ul><ul><ul><ul><li>attractive </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>action oriented </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>focus on benefits / offer </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>mind AdWords rules (avoid best, greatest, …) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>include keywords in the ad </li></ul></ul></ul></ul></ul><ul><li>Setting up campaign </li></ul><ul><li>Campaign management </li></ul><ul><li>- Reporting options </li></ul>Google Adwords Centre for the Promotion of Imports from developing countries | 2012 |   1    2    3  |
  12. 15. Centre for the Promotion of Imports from developing countries | 2012 Assignment Assignment 5: Search Engine Advertising
  13. 16. xxx xxx Centre for the Promotion of Imports from developing countries | 2012
  14. 17. xxx xxx Centre for the Promotion of Imports from developing countries | 2012
  15. 18. xxx xxx Centre for the Promotion of Imports from developing countries | 2012
  16. 19. xxx xxx Centre for the Promotion of Imports from developing countries | 2012
  17. 20. xxx xxx Centre for the Promotion of Imports from developing countries | 2012
  18. 21. xxx xxx Centre for the Promotion of Imports from developing countries | 2012
  19. 22. xxx xxx Centre for the Promotion of Imports from developing countries | 2012 Landing page! Landing page!
  20. 23. xxx xxx Centre for the Promotion of Imports from developing countries | 2012
  21. 24. xxx xxx Centre for the Promotion of Imports from developing countries | 2012
  22. 25. xxx xxx Centre for the Promotion of Imports from developing countries | 2012
  23. 26. Centre for the Promotion of Imports from developing countries | 2012
  24. 27. Centre for the Promotion of Imports from developing countries | 2012 Bad practice: Adwords visitor lands on homepage!
  25. 28. Centre for the Promotion of Imports from developing countries | 2012
  26. 29. Centre for the Promotion of Imports from developing countries | 2012 CONVERSION ???
  27. 30. Centre for the Promotion of Imports from developing countries | 2012
  28. 31. Centre for the Promotion of Imports from developing countries | 2012
  29. 32. xxx xxx Centre for the Promotion of Imports from developing countries | 2012

×