YOUR SOCIAL MEDIA AGENCY                  CUSTOM FACEBOOK APPLICATION: The Linux Foundation              1Case Study:CUSTO...
YOUR SOCIAL MEDIA AGENCY   CUSTOM FACEBOOK APPLICATION: The Linux Foundation              2                               ...
YOUR SOCIAL MEDIA AGENCY   CUSTOM FACEBOOK APPLICATION: The Linux Foundation                3                             ...
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Social Media Case Study: Linux Facebook Quiz

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In this case study, we cover the custom Facebook quiz application Room 214 built for The Linux Foundation.

The app was featured on TechCrunch, ZDNet, Geek.com and more!

Published in: Technology, Business
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Social Media Case Study: Linux Facebook Quiz

  1. 1. YOUR SOCIAL MEDIA AGENCY CUSTOM FACEBOOK APPLICATION: The Linux Foundation 1Case Study:CUSTOM FACEBOOK QUIZClient: The Linux FoundationGoals and ExpectationsThe goals for this Facebook application were to boost registrations for the LinuxCon conference,spread awareness of the 20th Anniversary of Linux, engage with Linux enthusiasts online andincrease the reach of the Linux Foundation brand. Features: Engaging quiz questions designed to create affinity between respondents and Linus Custom character illustration and design offering a friendly brand experience Exclusive 25% savings on LinuxCon registration providing incentive to engage with the brand Quiz results and badges designed to encourage viral sharingBenefits: Respondents took part in an engaging brand experience Unique custom content provided visibility to thousands of friends of Linux Foundation fans Strong incentive to encourage LinuxCon registrations Results: 1,399 respondents shared content from the quiz 25,536 visitors took the quiz, with 91% completing the entire quiz 35,593 total quiz page views Articles on TechCrunch, ZDNet, Geek.com and Business Insider with over 250 social shares /Room214 @Room_214 /Room214
  2. 2. YOUR SOCIAL MEDIA AGENCY CUSTOM FACEBOOK APPLICATION: The Linux Foundation 2 CUSTOM ILLUSTRATION AND DESIGN • Design focused on making the brand friendly PROMOTION OF LINUXCON • The app had a strong focus on promoting the upcoming conference ENGAGING QUESTIONS • Fans were drawn into an experience with the app and the brand /Room214 @Room_214 /Room214
  3. 3. YOUR SOCIAL MEDIA AGENCY CUSTOM FACEBOOK APPLICATION: The Linux Foundation 3 PERSONALIZED QUIZ RESULTS • Fun, and shareable, quiz results given to every visitor CUSTOM BADGE ILLUSTRATION • Entertaining and engaging badges for fans to share INCENTIVE TO REGISTER • Respondents were given an exclusive 25% discount on registration for LinuxCon /Room214 @Room_214 /Room214

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