LOHAS Event: Twitter

548 views

Published on

LOHAS and Room 214 partnered to put on an intensive social media workshop. Read through this presentation on Twitter from the event to learn more about: Good practices for SEO, who to follow, how to monitor your feed, responding and engaging, contests, promotion, and advertising.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
548
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

LOHAS Event: Twitter

  1. 1. INFO@ROOM214.COM | @ROOM_214 | ROOM214.COM
  2. 2. GOOD PRACTICES FOR SEOChoose A Good Handle: Should be yourexactly brand name, or very closelyrelated to your brands name. Easy to find,and easy to guess.Select Account Name Wisely: Youraccount name appears next to yourprofile, and doesn’t have to match yourhandle. Use the variation of your brandname with the most web searches.Make Your Bio Count: You get 160characters to describe yourself. Userelevant keywords and let fans know whatto expect from your account.Link To Your Site From Twitter & ViceVersa: Doing both will help your Twitteraccount appear in more searches for yourbrand.The First 42: The “lead-in” of each tweetappears to be important for SEO as it willdetermine what appears in the tweet’stitle tag when it shows up as a searchresult on Google.
  3. 3. FOLLOWINGFind the right users:• Who are your customers? What are theirinterests?• If they are tech-geeks, follow the mostinfluential tech geeks.• Research your audience, then follow atargeted group of individualsStay away from these users:• Not active in the last month• Spam accounts only posting aboutthemselves, or auto-posting content• Uneven follow-to-follower ratio• Users are individually tagged by categories• Search/browse Twitter lists and followusers• Offers other similar categories and lists• Users self tag themselves with interests• Automatically ranked by influence/followers• Good for location based searches
  4. 4. MONITORINGAt-large Conversation Search:• Set up Twitter keyword searches for yourbrand, industry and your competitors• Respond to complaints, questions, andpositive posts about your brand• Respond to opportunitiesHashtags:• Hashtags are used to group tweets thatdiscuss the same topic• When including a hashtag in a post, yourtweet will appear in a timeline of alltweets with that hashtag• Trendistic tracks and archives popularTwitter hashtagsTrending Topics:• The most used keywords on Twitter atany given time• Join these conversations to gainvisibility, but be careful to stay relevantto to discussion at handFree Monitoring Tools
  5. 5. RESPONSEDirect Response:• Time sensitive - requires a quickresponse time from your team• Reply to @mentions and DMs directlyPublic Response:• Publicly thank those who re-tweet yourupdates• Re-tweet creative or interestingcomments from your brand’s advocatesActive Response:• Respond to questions and commentsabout your brand and your competitors.• Many users will post complaints withoutdirectly mentioning your Twitter accountAt-Large Conversations Active Response
  6. 6. CONTESTSRetweet contest:• Instruct fans to re-post a message in order to gainentry into your contest• Track the number of entries with a hashtag or anURL• Select a few random winnersHashtag contest:• Instruct fans to post a Tweet and include a specifichashtag to gain entry• Use Twitter search to track all tweets using thathashtag• Select random winnersSimple Trivia Contest:• Instruct fans to re-post a message in order to gainentry into your contest• Track the number of entries with a hashtag or URL• Select a few random winnersBrandX: Repost this to win tickets to tonight’sgame: "RT: I love @brandX check out their productshere http://bit.ly/game"BrandX: Tell us about your favorite movie and usethis hashtag #moviecontest if you want a chance towin free movies for a year.BrandX: Friday Trivia! In what year was Brand Xfounded? 10th, 20th, and 30th correct answers wina free trip to Canada.ReTweet ContestHashtag ContestTrivia Contest
  7. 7. PROMOTEPromote Your Account EverywhereDigital•Web•Email signatures•Blogs•Email newsletters•Facebook/LinkedinIn-Person•Packaging•Events•Point-of-purchase•AdvertisingFacebook Landing PageRoom 214 Email Signatures Room 214 Blog Team Twitter FeedPepsi Raw Packaging In-store Window Cling QR Based Event Flyers
  8. 8. ADVERTISEPromoted Tweets:• Amplify your tweets to appear on relevantsearches• Cost-Per-Engagement - only pay when a userreplies, retweets, clicks or favorites your tweetPromoted Trends:• Feature a trend related to your business at thetop of the Top Trends• Massive Exposure / High Cost (reports of $80k -$100k for 24 hrs)Promoted Accounts:• Part of Twitter’s account recommendation• Twitter looks at your account and followers toID similar accounts and followers• More personal and accurate• Cost per Engagement
  9. 9. QUESTIONS?INFO@ROOM214.COM | @ROOM_214 | ROOM214.COM

×