“100 Trends: What’s Up In Business & Culture For 2013”, covers 100 new trends in digital marketing which are influencing how we live and work this year. Relevant to marketers and business professionals, the report goes in-depth into new trends in the arts, business, communities, food, marketing and technology.
Download the full report here: http://100trends.room214.com/
The report was compiled over months of analysis and online data monitoring by the Room 214 research team to uncover the rising themes that were driving changes in popular conversation. What resulted was an invaluable look into the mindset of consumers and culture for the upcoming year.
In an ever-changing world, business leaders and marketing professionals are constantly on watch for shifts in culture. Ideating around these shifts can mean the difference between a marketing campaign that flops and one that makes a real impact.
So there are all of these trend lists on the web, ranging from the obscure to the obvious, the insightful to the banal, edicts from on high to mainstream front-page news. We get it. They’re fun to make and easy to read. But what’s the point? That sweet moment of inspiration and innovation, and of course the ensuing questions: What new foods will we see on menus? Which burgeoning digital communities should we sign up for? Will we finally have flying cars this year?
Although sometimes these “trends” don’t ultimately amount to much, and since we’re pretty sure flying cars aren’t happening anytime soon, we thought we’d make a list of the things that intrigue and inspire us at work, at home, and online to see what larger cultural trends surface.
Here are some themes we’re seeing:
You Today: You change. You evolve. You improve. Every day.
You In Charge: You are no longer beholden to brands, to limitation, to lack of choice.
You Share: You don’t need to own what you can borrow.
“You”, Plural: “You” is not just one – we’re all in this together.
You Care: You think about the social and environmental implications of the way you live your life.
You Make: You are not content with prepackaged. Instead, you create for yourself.