The Digital Wave: Social Media for Small Business

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This presentation is a primer for those in small business who want to understand Social Media - what it is, how it can be used to drive business and takes a look at some of the most popular tools today including blogging, Twitter and Facebook.

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The Digital Wave: Social Media for Small Business

  1. 1. The Digital Wave: Social Media for Small Business Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow @roohimoolla
  2. 2. “The Social Web” • Content • Conversation • Connection • Community • Convergence
  3. 3. New Social Web
  4. 4. #29 70,000,000
  5. 5. #11 75,000,000 +400%
  6. 6. #2 500,000,000 +400%
  7. 7. #3 200,000,000,000 per day
  8. 8. • Marketing • Advertising • Customer Service
  9. 9. Technology > Digital Citizens > Co-Creators…
  10. 10. How the Social Web Works
  11. 11. 4. Extend with Plugins 74,000 Followers
  12. 12. 929,712 Fans
  13. 13. Benefits • Shared content • Peer network • Evangelist community • Involved customers • Automated processes • New audiences • Thought leadership • Aggregate & Filter content • Monitor brand real-time • Trusted source
  14. 14. Join an existing community or create a new one!!
  15. 15. Connection
  16. 16. Content - engages Community - involves Conversation - empowers Connection - builds Convergence - evolves 5 C’s of the Social Web
  17. 17. More Info: www.SocialBizNow.com Info & How-To Social Media Portal for Small Biz www.SocialBizWorld.com Social Media Conference, Oct 22/23 - Wine Country, CA The Digital Wave: Social Media for Small Business Thank You! Roohi Moolla CEO/Founder SocialBizNow | SocialBizWorld | NeighborhoodNow @roohimoolla

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