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Anyone who embraces Responsive Webdesign is Stupid
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Presentation I held at the international TYPO3 Conference Berlin. In this presentation I explained the business flaws in Responsive Webdesign, and why alternative forms also won't succeed. By coining the term Situational Webdesign, I showed some alternative ideas to better the way the mobile user experience could be handled.
★Ric van WesthreenenFollow
Business analyst, product owner, e-business manager at T-Mobile NederlandAdvertisement
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Anyone who embraces Responsive Webdesign is Stupid
- Anyone who embraces Responsive Webdesign is stupid ! Ric van Westhreenen Youwe
- RESPONSIVE WEBDESIGN: TEXT HERE WHAT?
- TEXT HERE
- SO WHY?
- 78% OF TOTAL EUROPEAN POPULATION ARE ON MOBILE SOURCE: http://wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
- 41% HAVE A BROADBAND CONNECTION ON MOBILE SOURCE: http://wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
- WEBSITE TRAFFIC BY MOBILE DEVICE GREW ALMOST 10% IN 12 MONTHS SOURCE: http://content.monetate.com/h/i/25962265-ecommerce-quarterly-eq2-2014
- WEBSITE TRAFFIC BY MOBILE DEVICE GREW ALMOST 25% IN 12 MONTHS (IN EUROPE) SOURCE: http://content.monetate.com/h/i/25962265-ecommerce-quarterly-eq2-2014
- SCREEN? DEVICETE?XT HERE CUSTOMER?
- TEXT HERE CUSTOMER!
- LIKE A CHEAP SUIT
- ADAADPAPTTIIVVE EWE DBDEESSIGING?N?
- TEXT HERE
- DOES THIS EMBRACE TEXT HERE THE CUSTOMER?
- WOULDN’T IT BE GREAT IF….
- CUSTOMER TEXT HERE NEED
- BEHAVIOR + FORM + FUNCTION = SITUATIONAL WEBDESIGN
- RWD AWD SWD TEXT HERE
- SOTEX TW HERHE AT!
- BUT WHY?
- COTNEXTV HEERRE SION
- TABLET OWNERS COME FROM HIGH-INCOME HOUSEHOLDS, AND [..] SPEND AS MUCH AS 20% MORE PER PURCHASE THAN REGULAR DESKTOP VISITORS SOURCE: http://www.mobify.com/insights/2014-mobile-conversion-rate-benchmarks/
- 84% USES MOBILE IN-STORE SOURCE: http://www.cmo.com/articles/2014/5/6/Mind_Blowing_Stats_Online_Shopping.html
- 30% MORE SALES WITH AR SOURCE: http://www.slideshare.net/HiddenCreative/11-0905-salestechnologysellingwithaugmentedreality-long
- HOW TO GET TEXT HERE THERE?
- TEXT HERE
- FOCUS ON: CONTEXT, PROGRESSION, DEVICES, FUNCTIONALITY & EMOTION SOURCE: http://theuxreview.co.uk/user-journeys-beginners-guide/
- TEPXT RHEOREBLEM
- PREVIEW IS NOT ONLY ABOUT DEVICES SOURCE: http://rasmusskjoldan.com/post/58364140673/wysiftw
- CHALLENGING TEXT HERE FUTURE
- RESPONSIVE WEB DESIGN IS NEARING ITS EXPIRY DATE SOURCE: http://www.roodlicht.com/responsive-web-design-nearing-expiry-date/3394?lang=en#
- THANKS! TEXT HERE about.me/vanwesthreenen
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