Lean Startup presentation given at the Scrum Gathering 2012 in Barcelona.

1. Stefan Roock, Henning Wolf
@it-agile.de
Twitter: @StefanRoock, @HenningWolf
Scrum Gathering Barcelona 2012
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2. This Session
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3. Lean Startup in a Nutshell
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4. Velocity rules!
implementation
Copyright MrTMan. http://www.flickr.com/photos/teijo/680594567/sizes/l/in/photostream/
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5. imp
lem
ent
ati
on
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6. Customers‘
needs
imp
lem
ent
ati
on
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7. Velocity doesn‘t matter!
Copyright by machanucha. http://www.flickr.com/photos/chinny_chin_chin00/4917467665/sizes/l/in/photostream/
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8. ‘rs
ed me
ne sto
s
Cu
implementation
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9. Focus of Lean Startup
unclear
Lean
Startup
Features
clear
certain uncertain
Technology
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10. „Startup“
„A startup is a human institution
designed to create a new product or service
under conditions of extreme uncertainty.“
Eric Ries
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11. Build Measure Learn Cycle
Ideas
Learn Build
Data
Code
Measure
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12. Plan Backwards
What do I need
What do I to build to
want to learn? Ideas measure it?
Learn Build
Data
Code
Measure
How can I
measure that?
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13. Experiment!
What do I want to What do I need to
learn? Ideas build to measure it?
Learn Build
Experiments
Data
Code
Measure
How can I
measure that?
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14. Minimum
Viable
Product
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15. Pivot Ideas
Learn Build
Data Code
Ideas
Measure
Learn Persevere Build
Data
Code
Measure
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16. We
wanted
to get to
know it!
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17. Would you invest your own money
for the development of the
product? (via Kent Beck)
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18. Isolation from it-agile
(separate office,
email autoreply,
etc.)
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19. Check Assumptions
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20. Premise
Online discussions suck!
Our vision is to build a tool
that makes decision making
easier online than face-to-
face!
Form groups of 3 to 6.
Collect assumptions! (5 min.)
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21. Lean Startup „Lifecycle“
Problem/ Product/
Scale
Solution Market
Learning Growth
Experiment Experiment
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22. Lean Startup „Lifecycle“
Problem/ Product/
Scale
Solution Market
Learning Growth
Experiment Experiment
In same groups:
What kind of assumptions did you collect?
Find at least one for Problem/Solution! (5 min.)
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23. Optimize: Learnings per unit of time
M VP
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24. Startup March: Continuous Delivery
t day 3
n t life a
ci de we t day 5
Discuss2De r went life a
Disc umete
after that
>15 releases per day
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25. Minimum
Viable
Product
Viable for whom?
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26. „The MVP is that version of the
product that enables a full turn
of the Build-Measure-Learn loop
with a minimum amount of effort
and the least amount of
development time.“
Eric Ries
Viable for us,
not necessarily the
customer!
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27. MVP Examples
Paper Mockup
AdWords Campaign
M VP
Concierge MVP
Feature
Video Fake
Software
Prototype
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28. Metrics
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29. our hope the reality
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30. few
us
er
cs
s
etri
m
ess
usel
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31. Lean Startup „Lifecycle“
Quantity
Quality
Problem/ Product/
Scale
Solution Market
Learning Growth
Experiment: Pivot Experiment: Optimization
Build Build Build
Interview MVP Product
Learn Measure Learn Measure Learn Measure
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32. Lean Startup „Lifecycle“
In same groups:
Choose a Problem/Solution assumption.
Whom would you talk to?
What would you ask? (5 min.)
Problem/ Product/
Scale
Solution Market
Learning Growth
Experiment: Pivot Experiment: Optimization
Build Build Build
Interview MVP Product
Learn Measure Learn Measure Learn Measure
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33. MVPs
Size = effort and feedback cycle length
high
the Product
A/B Testing
Concierge MVP
Product Fidelity
Software
Prototype
Paper Video
Mockup
Paper
Sketch
Interview Ad-Words-
Campaign
low
few many
Coverage (Number of Customers)
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34. In same groups:
Choose a Product/Market assumption and define
a MVP! (10 min.)
AdWords Campaign
Paper Mockup
M VP
Concierge MVP
Feature
Video Fake
Software
Prototype
...
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35. Pivot Ideas
Learn Build
Data Code
Ideas
Measure
Learn Persevere Build
Data
Code
Measure
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36. Product
Strategy Pivot
Vision
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37. Business Architecture Pivot
Zoom-in
Pivot Technology Pivot
Channel Pivot
Zoom-out Pivot
Customer Segment Pivot Pivot
Value Capture Pivot
Examples
Customer Need Pivot
Engine of Growth Pivot
Platform Pivot
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38. Lean Startup and Scrum?
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39. Shared
Product
Ownership
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40. Shared
Product
Ownership
No problem in our case.
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41. Shared
ScrumMaster
role
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42. Shared
ScrumMaster
role
That was a problem!
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43. Sprints? What do you think?
We had 2-day
Sprints. We had monthly Sprints and the
Review was the Pivot or Persevere
Meeting.
It just wasn‘t Scrum.
The learnings were the real
product increments.
Scrum would only be usefull
during scaling.
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44. Daily Scrums:
four per day
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45. Check assumptions everywhere
...
Sprint Reviews usability labs
...
field observations, interviews live metrics
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46. Experiments Board
Live
Assumption Feature MVP Validation Results
since
Build feature Categories make
Categories help to Define and
and ignore posts shorter.
structure visualize Ask the users 03/05/12
edge cases Structure doesn‘t
discussions categories.
and scaling improve.
Users return more 20% more
often if they are eMail Send eMails visits for
03/10/12
informed about notifications manually existing
new posts. discussions.
...
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47. Take Aways
• Get out of the building
• Check assumptions
• Build Measure Learn
• Optimize: learnings / unit of time
• Minimum Viable Product (MVP)
• Enterprise within the Enterprise
• Quantitative metrics don‘t work with a small user base
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48. Thank you for your participation!
Feel free to contact me:
stefan.roock@it-agile.de
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