Stefan Roock, Henning Wolf @it-agile.de
Twitter: @StefanRoock, @HenningWolf Scrum Gathering Barcelona 2012 Sonntag, 30. September 12

This Session Sonntag, 30. September
12

Lean Startup in a Nutshell
Sonntag, 30. September 12

Velocity rules! implementation Copyright MrTMan.
http://www.flickr.com/photos/teijo/680594567/sizes/l/in/photostream/ Sonntag, 30. September 12

imp lem ent ati on
Sonntag, 30. September 12

Customers‘ needs imp lem ent
ati on Sonntag, 30. September 12

Velocity doesn‘t matter! Copyright by
machanucha. http://www.flickr.com/photos/chinny_chin_chin00/4917467665/sizes/l/in/photostream/ Sonntag, 30. September 12

‘rs ed me ne sto
s Cu implementation Sonntag, 30. September 12

Focus of Lean Startup unclear
Lean Startup Features clear certain uncertain Technology Sonntag, 30. September 12

„Startup“ „A startup is a
human institution designed to create a new product or service under conditions of extreme uncertainty.“ Eric Ries Sonntag, 30. September 12

Build Measure Learn Cycle Ideas
Learn Build Data Code Measure Sonntag, 30. September 12

Plan Backwards What do I
need What do I to build to want to learn? Ideas measure it? Learn Build Data Code Measure How can I measure that? Sonntag, 30. September 12

Experiment! What do I want
to What do I need to learn? Ideas build to measure it? Learn Build Experiments Data Code Measure How can I measure that? Sonntag, 30. September 12

Minimum Viable Product Sonntag, 30.
September 12

Pivot Ideas Learn Build Data
Code Ideas Measure Learn Persevere Build Data Code Measure Sonntag, 30. September 12

We wanted to get to
know it! Sonntag, 30. September 12

Would you invest your own
money for the development of the product? (via Kent Beck) Sonntag, 30. September 12

Isolation from it-agile (separate office,
email autoreply, etc.) Sonntag, 30. September 12

Check Assumptions Sonntag, 30. September
12

Premise Online discussions suck! Our
vision is to build a tool that makes decision making easier online than face-to- face! Form groups of 3 to 6. Collect assumptions! (5 min.) Sonntag, 30. September 12

Lean Startup „Lifecycle“ Problem/ Product/
Scale Solution Market Learning Growth Experiment Experiment Sonntag, 30. September 12

Lean Startup „Lifecycle“ Problem/ Product/
Scale Solution Market Learning Growth Experiment Experiment In same groups: What kind of assumptions did you collect? Find at least one for Problem/Solution! (5 min.) Sonntag, 30. September 12

Optimize: Learnings per unit of
time M VP Sonntag, 30. September 12

Startup March: Continuous Delivery t
day 3 n t life a ci de we t day 5 Discuss2De r went life a Disc umete after that >15 releases per day Sonntag, 30. September 12

Minimum Viable Product Viable for
whom? Sonntag, 30. September 12

„The MVP is that version
of the product that enables a full turn of the Build-Measure-Learn loop with a minimum amount of effort and the least amount of development time.“ Eric Ries Viable for us, not necessarily the customer! Sonntag, 30. September 12

MVP Examples Paper Mockup AdWords
Campaign M VP Concierge MVP Feature Video Fake Software Prototype Sonntag, 30. September 12

Metrics
Sonntag, 30. September 12

our hope the reality Sonntag,
30. September 12

few us er cs s
etri m ess usel Sonntag, 30. September 12

Lean Startup „Lifecycle“ Quantity Quality
Problem/ Product/ Scale Solution Market Learning Growth Experiment: Pivot Experiment: Optimization Build Build Build Interview MVP Product Learn Measure Learn Measure Learn Measure Sonntag, 30. September 12

Lean Startup „Lifecycle“ In same
groups: Choose a Problem/Solution assumption. Whom would you talk to? What would you ask? (5 min.) Problem/ Product/ Scale Solution Market Learning Growth Experiment: Pivot Experiment: Optimization Build Build Build Interview MVP Product Learn Measure Learn Measure Learn Measure Sonntag, 30. September 12

MVPs Size = effort and
feedback cycle length high the Product A/B Testing Concierge MVP Product Fidelity Software Prototype Paper Video Mockup Paper Sketch Interview Ad-Words- Campaign low few many Coverage (Number of Customers) Sonntag, 30. September 12

In same groups: Choose a
Product/Market assumption and define a MVP! (10 min.) AdWords Campaign Paper Mockup M VP Concierge MVP Feature Video Fake Software Prototype ... Sonntag, 30. September 12

Pivot Ideas Learn Build Data
Code Ideas Measure Learn Persevere Build Data Code Measure Sonntag, 30. September 12

Product Strategy Pivot Vision Sonntag,
30. September 12

Business Architecture Pivot Zoom-in Pivot
Technology Pivot Channel Pivot Zoom-out Pivot Customer Segment Pivot Pivot Value Capture Pivot Examples Customer Need Pivot Engine of Growth Pivot Platform Pivot Sonntag, 30. September 12

Lean Startup and Scrum? Sonntag,
30. September 12

Shared Product Ownership Sonntag, 30.
September 12

Shared Product Ownership No problem
in our case. Sonntag, 30. September 12

Shared ScrumMaster role Sonntag, 30.
September 12

Shared ScrumMaster role That was
a problem! Sonntag, 30. September 12

Sprints? What do you think?
We had 2-day Sprints. We had monthly Sprints and the Review was the Pivot or Persevere Meeting. It just wasn‘t Scrum. The learnings were the real product increments. Scrum would only be usefull during scaling. Sonntag, 30. September 12

Daily Scrums: four per day
Sonntag, 30. September 12

Check assumptions everywhere ... Sprint
Reviews usability labs ... field observations, interviews live metrics Sonntag, 30. September 12

Experiments Board Live Assumption Feature
MVP Validation Results since Build feature Categories make Categories help to Define and and ignore posts shorter. structure visualize Ask the users 03/05/12 edge cases Structure doesn‘t discussions categories. and scaling improve. Users return more 20% more often if they are eMail Send eMails visits for 03/10/12 informed about notifications manually existing new posts. discussions. ... Sonntag, 30. September 12

Take Aways • Get out
of the building • Check assumptions • Build Measure Learn • Optimize: learnings / unit of time • Minimum Viable Product (MVP) • Enterprise within the Enterprise • Quantitative metrics don‘t work with a small user base Sonntag, 30. September 12

Thank you for your participation!
Feel free to contact me: stefan.roock@it-agile.de Sonntag, 30. September 12