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Premise Online discussions suck! Our
vision is to build a tool that makes decision making easier online than face-to- face! Form groups of 3 to 6. Collect assumptions! (5 min.) Sonntag, 30. September 12
Lean Startup „Lifecycle“ Problem/ Product/
Scale Solution Market Learning Growth Experiment Experiment In same groups: What kind of assumptions did you collect? Find at least one for Problem/Solution! (5 min.) Sonntag, 30. September 12
„The MVP is that version
of the product that enables a full turn of the Build-Measure-Learn loop with a minimum amount of effort and the least amount of development time.“ Eric Ries Viable for us, not necessarily the customer! Sonntag, 30. September 12
Lean Startup „Lifecycle“ In same
groups: Choose a Problem/Solution assumption. Whom would you talk to? What would you ask? (5 min.) Problem/ Product/ Scale Solution Market Learning Growth Experiment: Pivot Experiment: Optimization Build Build Build Interview MVP Product Learn Measure Learn Measure Learn Measure Sonntag, 30. September 12
MVPs Size = effort and
feedback cycle length high the Product A/B Testing Concierge MVP Product Fidelity Software Prototype Paper Video Mockup Paper Sketch Interview Ad-Words- Campaign low few many Coverage (Number of Customers) Sonntag, 30. September 12
In same groups: Choose a
Product/Market assumption and deﬁne a MVP! (10 min.) AdWords Campaign Paper Mockup M VP Concierge MVP Feature Video Fake Software Prototype ... Sonntag, 30. September 12
Sprints? What do you think?
We had 2-day Sprints. We had monthly Sprints and the Review was the Pivot or Persevere Meeting. It just wasn‘t Scrum. The learnings were the real product increments. Scrum would only be usefull during scaling. Sonntag, 30. September 12
Experiments Board Live Assumption Feature
MVP Validation Results since Build feature Categories make Categories help to Deﬁne and and ignore posts shorter. structure visualize Ask the users 03/05/12 edge cases Structure doesn‘t discussions categories. and scaling improve. Users return more 20% more often if they are eMail Send eMails visits for 03/10/12 informed about notiﬁcations manually existing new posts. discussions. ... Sonntag, 30. September 12
Take Aways • Get out
of the building • Check assumptions • Build Measure Learn • Optimize: learnings / unit of time • Minimum Viable Product (MVP) • Enterprise within the Enterprise • Quantitative metrics don‘t work with a small user base Sonntag, 30. September 12