BRAND	
  EXPERIENCE	
  
MARKETING	
  Advisor	
  |	
  CMO	
  |	
  Professor	
  	
  
With	
  15+	
  years	
  of	
  MarCom	
  
experEse,	
  I	
  specialize	
  in	
  the	
  
development	
  of	
  unique	
  bran...
VVining,	
  Ronald	
  Charles	
  
proper	
  noun	
  /vin·∙ing,	
  ron·∙ald	
  charles/	
  
	
  	
  
Hands-­‐on	
  experEse...
Head	
  of	
  
Development	
  &	
  
Brand	
  Strategist	
  
Elected	
  Official	
  
PoliDcal	
  Advisor	
  
Campaign	
  
Man...
!! !From Apple, the rock band Journey, to Google and The White House, Ron Vining brings a deep passion and diverse
!! !per...
BBrand	
  –	
  marcar	
  –	
  品牌	
  
noun	
  /brand/	
  verb	
  /brand·∙ing,	
  brand·∙ed/	
  
brands,	
  plural	
  
	
  
...
ICONIC	
  ENGAGEMENTS	
  
ICONIC	
  ENGAGEMENTS	
  
ICONIC	
  ENGAGEMENTS	
  
ICONIC	
  ENGAGEMENTS	
  
E	
  Experience	
  –	
  experimentar	
  –	
  经验	
  
noun	
  /ex·∙pe·∙ri·∙ence/	
  verb	
  /ex·∙pe·∙ri·∙enc·∙ed/	
  
experi...
EXPERIENCE	
  
MMarkeDng	
  –	
  mercadeo	
  –	
  市场营销
noun	
  /mar·∙ket·∙ing/	
  verb	
  /mar·∙ket·∙ed/	
  
adj.	
  /mar·∙ket·∙er/ 	
  
...
Skills	
  
Sectors	
  
ExperEse	
  
EXPERTISE	
  
AAcDvaDon	
  –	
  acEvación	
  –	
  激活	
  	
  
Verb	
  /ac·∙E·∙vat·∙ion,	
  ac·∙E·∙vate/	
  
	
  	
  
To	
  set	
  in	
  m...
Unique	
  brand	
  
acEvaEon,	
  loyalty	
  &	
  
fulfillment	
  programs	
  to	
  
enhance	
  consumer	
  
experience	
  	...
BRAND	
  ACTIVATION	
  
Brand	
  InnovaEon	
  &	
  Manufacturing	
   LMS,	
  CerEficaEon	
  &	
  Retail	
  Academy	
  
Inte...
BRAND	
  ACTIVATION	
  
App-­‐based	
  Social	
  Network	
  
Mobile	
  Engagement	
  Pladorms	
  
PoliEcal	
  Strategy,	
  Management	
  &	
  Media	
  
BRAND	
  ACTIVATION	
  
ArEst	
  Management,	
  ProducEon	
  &	
  Ma...
Brand	
  Guardianship	
  
Market	
  SegmentaEon	
  
Brand	
  AcEvaEon	
  
Channel	
  MarkeEng	
  
Retail	
  Academy	
  
Pa...
CContact	
  –	
  contacto	
  –	
  联系	
  
Verb	
  /con·∙tact/	
  
	
  	
  
The	
  state	
  or	
  condiEon	
  of	
  communic...
Address	
  
www.ronvining.com	
  
Phone	
  
Singapore	
  65.9673.6574	
  
Email	
  
me@ronvining.com	
  
ron	
  vining	
  ...
 
	
  	
  	
  	
  	
  	
  ronvining.com	
  
	
  	
  	
  	
  	
  	
  ronvining	
  
	
  	
  	
  	
  	
  	
  +ronvining	
  
	...
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Ronald C. Vining CV Visual 2014

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Visual slide presentation of Ron Vining's overall career to share depth of branding, marketing & consumer engagement experience on behalf of over 25 of Interbrand’s "Top 100 Best Global Brands 2013" including: Apple, Google, Microsoft, Samsung, Intel, Cisco, Disney, HP, SAP, Sony and Nokia in addition to Blackberry, the rock band Journey, Levi's, LG, Lucasfilm, Six Flags, Standard Chartered Bank, Swarovski, Timberland, University of Massachusetts, Verizon, The White House and YTL Comms.

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Ronald C. Vining CV Visual 2014

  1. 1. BRAND  EXPERIENCE   MARKETING  Advisor  |  CMO  |  Professor    
  2. 2. With  15+  years  of  MarCom   experEse,  I  specialize  in  the   development  of  unique  brand   experiences  to  enable   enterprise  and  consumer   engagement  across  all  media.   ron  vining  
  3. 3. VVining,  Ronald  Charles   proper  noun  /vin·∙ing,  ron·∙ald  charles/       Hands-­‐on  experEse  across  Airline,  AutomoEve,   Banking,  Consumer  Electronics,  Entertainment,   Finance,  Government,  Hospitality,  Insurance,   Internet-­‐Telcom,  Luxury  Brands,  Mobile,  Public   TransportaEon,  Real  Estate  Investment  Trust,   Retail  &  VIP  Loyalty  Enhancement  sectors.  
  4. 4. Head  of   Development  &   Brand  Strategist   Elected  Official   PoliDcal  Advisor   Campaign   Manager   Program   RepresentaDve   Founding                                                 Coordinator   Deputy       General   Manager   Deputy  Director   of  LegislaDve   Affairs   Manager  of   Community   RelaDons   Entrepreneur   ExecuDve   Producer   ArDst         Manager   Board  Member   Senior                             Vice  President   Assistant   Director  of   OperaDons   Vice  President   of  Strategy  &   MarkeDng   CommunicaDon   Assistant   MarkeDng   Director   Mobile  Channel   Partner  Sales   Head  of  Business   Development  &  Senior   MarkeDng  Consultant   Adjunct   Professor   Volunteer   Focus  Groups                               &  Advisory  Boards   LEADERSHIP  ROLES   Life  Member  &   Chapter  President   Partner,               Consultant  &       Director  of  MarkeDng   Chief  MarkeDng   Officer  &  Head  of   Brand  Engagement   Chief  MarkeDng  Officer   &  Group  MarkeDng   Director  for  iSOS   ? Professional   Keynote    Speaker  &   MasterClass  Trainer   Chief  ExecuDve  Officer  
  5. 5. !! !From Apple, the rock band Journey, to Google and The White House, Ron Vining brings a deep passion and diverse !! !perspective to the field of brand experience marketing having advanced over 25 of the top 100 hottest ranked !! !!intellectual properties, leading multi-national corporations and iconic brands on the planet that include Microsoft, !! !Samsung, Intel, Cisco, Disney, HP, Sony and Nokia in addition to Blackberry, Levi's, LG, Lucasfilm, Six Flags, SAP, Standard !! !Chartered Bank, Swarovski, Timberland, Verizon and YTL Comms across the Americas, Asia and Europe." " !! !Specializing in Omni-channel storytelling, Ron is focused on redefining enterprise and consumer engagement through !! !the integration of a brand’s compelling intellectual property, licenses and promoting relationships with high-profile influencers, leveraged across all media in the form of buzz marketing, content curation and product placement to create truly unique consumer experiences, acquisition and loyalty programs via immersive advertising, OOH displays, shopping environments, themed attractions & resorts, hardware/software, eLearning, product & sales enablement tools, literature, feature films, music, video games, mobile Apps, social media and Websites." " Blurring the lines between the physical and the digital, Ron develops innovative experiences for Consumer Electronics, Entertainment, Financial Services, Hospitality, Airline, Automotive, Internet Services, Premium Retail and Luxury brands. Within REIT, he has advised developers General Growth Properties, Simon Property Group and Weiner Development while authoring solutions for The Walt Disney Company, Everland Resort and Six Flags New England Theme & Water Parks. As an Elected Official, Ron was responsible for a public education district consisting of nine buildings totaling 1.2 million sq. ft., overseeing the budgeting, planning, design, construction, staffing and opening of six new state-of-the-art schools. As Deputy GM of America’s fifth largest transit provider, The Massachusetts Bay Transportation Authority, he managed US$1.5B capital projects, spearheading public-private partnerships to create intermodal, mix-use developments." " Prior to relocating to Singapore, Ron served as VP of Strategy & Communication to an innovative homeland security manufacturer, founded a political PR agency and an entertainment management group. From Singapore, he instructs fully online courses to MBA students as Adjunct Professor for The University of Massachusetts, Boston and is an internationally renowned keynote speaker and masterclass trainer on topics ranging from brand experience to content marketing and omni-channel storytelling as part of integrated engagement programs linking traditional and digital media with social & mobile platforms." " Ron led as Managing Partner in the brand-inspired marketing - design - learning consultancy, dFFRNT LLP, Marketing Director of a Singapore-based social network where he developed & launched a revolutionary, Omni-channel lifestyle shopping platform and as Chief Marketing Officer of Aspire Lifestyles, an International SOS company, where he developed innovative value-added concierge enhancement programs to luxury brands, financial services, insurance, automotive, airline & hospitality industries to deliver B2B2C VIP experiences to 60M high net worth clients on behalf of 70% of Fortune 500 firms. Currently, Ron is the CEO of Learnami, iPlenaria and BrandInflux companies." BIOGRAPHY  
  6. 6. BBrand  –  marcar  –  品牌   noun  /brand/  verb  /brand·∙ing,  brand·∙ed/   brands,  plural     A  type  of  product  manufactured  by  a  parEcular   company  under  a  parEcular  name  or  the   characterisEcs  and  value  of  the  name  of  a  well   known  company  or  product  in  the  marketplace    
  7. 7. ICONIC  ENGAGEMENTS  
  8. 8. ICONIC  ENGAGEMENTS  
  9. 9. ICONIC  ENGAGEMENTS  
  10. 10. ICONIC  ENGAGEMENTS  
  11. 11. E  Experience  –  experimentar  –  经验   noun  /ex·∙pe·∙ri·∙ence/  verb  /ex·∙pe·∙ri·∙enc·∙ed/   experiences,  plural     The  knowledge  or  skill  acquired  by  such  means   over  a  period  of  Eme,  especially  that  is  gained  in   a  parEcular  profession  by  someone  at  work  
  12. 12. EXPERIENCE  
  13. 13. MMarkeDng  –  mercadeo  –  市场营销 noun  /mar·∙ket·∙ing/  verb  /mar·∙ket·∙ed/   adj.  /mar·∙ket·∙er/      The  acEon  or  business  of  promoEng  and  selling   products  or  services,  including  market  research,   go-­‐to-­‐market  strategy,  sales,  public  relaEons   and  adverEsing  
  14. 14. Skills   Sectors   ExperEse   EXPERTISE  
  15. 15. AAcDvaDon  –  acEvación  –  激活     Verb  /ac·∙E·∙vat·∙ion,  ac·∙E·∙vate/       To  set  in  moEon;  make  acEve  or  compel  to  take   acEon  
  16. 16. Unique  brand   acEvaEon,  loyalty  &   fulfillment  programs  to   enhance  consumer   experience       InteracEve,  intuiEve  &   vibrant  Video  Displays,   Kiosks,  Touch  points  &   Mobile  Apps  that   unleash  consumer   engagement       BRAND  ACTIVATION   Retail  Experience  &  Brand  Engagement  
  17. 17. BRAND  ACTIVATION   Brand  InnovaEon  &  Manufacturing   LMS,  CerEficaEon  &  Retail  Academy   InteracEve,  Browser-­‐based  eLearning   Ubiquitous   Apps  &  Web  browser-­‐based   content  /  delivery  tools  across     all  pladorms  and  mobile  devices   Mobile  OperaEons,  Sales  &  Learning  Apps  
  18. 18. BRAND  ACTIVATION   App-­‐based  Social  Network   Mobile  Engagement  Pladorms  
  19. 19. PoliEcal  Strategy,  Management  &  Media   BRAND  ACTIVATION   ArEst  Management,  ProducEon  &  MarkeEng   Intermodal,  Mixed-­‐use  Planning  &  Design   PromoEon  Across  Omni-­‐Channel  Media  
  20. 20. Brand  Guardianship   Market  SegmentaEon   Brand  AcEvaEon   Channel  MarkeEng   Retail  Academy   Partner  Planning   Management  Bootcamp   BRAND  ACTIVATION   Consumer  Engagement   Consultancy  &  Content  Development  
  21. 21. CContact  –  contacto  –  联系   Verb  /con·∙tact/       The  state  or  condiEon  of  communicaEng  or   meeEng  
  22. 22. Address   www.ronvining.com   Phone   Singapore  65.9673.6574   Email   me@ronvining.com   ron  vining   Brand & Marketing Expert
  23. 23.              ronvining.com              ronvining              +ronvining              @ronaldvining              ronvining      ronvining   ron  vining   Brand & Marketing Expert

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