UrekaLabs Barcamp Malaysia Presentation

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Presentation on UrekaLabs solution for monetizing online videos and the future of advertising in movies/videos

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UrekaLabs Barcamp Malaysia Presentation

  1. 1. Roni Mustapha roni@urekalabs.com
  2. 2. First, just a note on our other project that we are working on...
  3. 3. Using Crystal Ball Technology, we gaze into the future
  4. 4. In the future, all devices will be connected and bandwidth is abundance
  5. 5. The movie industry will not be making money from ticket sales anymore but by real time advertising
  6. 6. Instead of advertiser’s product placements before movie is shot, producers can shoot a movie with a brandless/generic object.
  7. 7. Advertisers can then bid for their product placements in real time while the movie is being watched.
  8. 8. Depending on the bid, Brand A will be advertised

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