Benefits Communiucation Using Social Media


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Benefits Communiucation Using Social Media

  1. 1. From Linked In toLinked Together<br />Using Social Media and Web 2.0 as Part of an Overall Benefits Communication Strategy<br />
  2. 2. Greater Pittsburgh Local Chapter of ISCEBSMay 18, 2011<br />
  3. 3. Ron Kubitz, Recruiting Manager<br />
  4. 4. Background & Experience<br />Over 20 Years Experience Recruiting for Engineering, Construction and related positions<br />Training Manager<br />Recruiting & Sales Manager<br />Corporate Recruiter<br />Prominent Blogger on Topics Related to Recruiting, HR, Training, and Careers<br />AIRS, CPC Certified<br />SHRM/PHRA Member<br />
  5. 5. Objectives<br /><ul><li>Define Web 2.0 and identify methods to utilize social media for the betterment of your corporation or individual circumstances.
  6. 6. Create Enthusiasm and Familiarity with the many facets of Social Networking .
  7. 7. Identify “Good and the Bad” of Social Networking.</li></ul>Continued<br />
  8. 8. Objectives<br /> Learn how to get started using Social Media<br />Discover relevant Social Mediatools effective in improvingbenefits communication<br />Understand the importance<br /> of having a Social Media Policy<br />
  9. 9. How many of you are using the Social Web?<br />
  10. 10.
  11. 11. What is Web 2.0?<br />Web 2.0 is a collection of technologies that allow users to interact with online content.<br />Blogs<br />Micro-Blogs<br />Podcasts/Videos<br />Social Networks<br />User Forums<br />
  12. 12. What is Web 2.0?<br />Users can participate, control, and guide the experience.<br />Centered on user experience, Web 2.0 allows for a variety of inventive and functional employee benefits communication strategies.<br />
  13. 13. The Numbers<br />65% of organizations plan to increase the use of social networking technologies *.<br />56% of Social Media users are utilizing their favorite sites daily*.<br />Companies continue to explore Social Media as the next communication frontier and a vital part of an overall benefits communication strategy*.<br />*Source: Towers Watson<br />
  14. 14. The Numbers - Continued<br /><ul><li>By 2012, the number of people regularly reading blogs is expected to grow to 145 million*.
  15. 15. The number of people who visit social networks regularly is projected to increase to 115 million by 2013*.
  16. 16. Podcast audience is expected to increase 251% by 2012*.</li></ul>*Source: E-Marketer<br />
  17. 17.
  18. 18. Advantages of using Social Media for Benefits Communication<br /><ul><li>Boosts Retention and can attract the best employees.*
  19. 19. Increases productivity while decreasing absenteeism.*
  20. 20. Reduces overall health care costs.*
  21. 21. Inspires trust.
  22. 22. Human Contact Element.
  23. 23. Real time feedback.
  24. 24. Increases Employee Engagement.</li></ul> *Met Life<br />
  25. 25. Advantages<br />Loyal employees aren’t necessarily those with the most expensive benefits, but those who understand their benefits and how to make the most of them!<br />Communications leads to better choices which in turn leads to reduced costs!<br />Without effective benefits/wellness communications strategies, you cannot change negative employee choices!<br />Better communications inspire trust which increases shareholder returns!<br />
  26. 26. Getting Started<br />1. Lay the foundation—Make sure that you have easily accessible and effective online benefits resources.<br />2. Have a strategy:<br />What are your objectives? Decide on core objectives!<br />Who are you talking to? Employee/family demographics!<br />What is a wise use of $$? Communications website, blog, videos etc??<br />What is going to have a long term ROI? Participate/Monitor<br />
  27. 27. Understand the Tools: BLOGS<br />Simple and easy way to create web content and self publish<br />Response<br />Dialog<br />Great first step <br />
  28. 28. Blogs—Uses & Tips<br />Add a blog to your benefits website or intranet<br />Reminders<br />Features<br />Articles<br />Employee Feedback<br />Set a realistic schedule<br />Post often during busy times (enrollment)<br />All posts should have actionable information<br />Moderated blogs!<br />
  29. 29. Understanding Micro-Blogs<br />Micro-Blogs<br />Twitter<br />Short updates<br />More interactivity<br />Quick response/feedback<br />
  30. 30. Micro-Blogs Uses & Tips<br />Twitter for reminders and updates<br />Quick and helpful hits<br />Pull the feed into your website/intranet/other Social Media<br />Twitter can be received/viewed online, Twitter apps, mobile phone, etc!<br />Twitter aids available online<br />
  31. 31. Understanding Podcasts/Videos<br />Podcasts/Videos<br />You Tube<br />Online downloadable audio and video clips<br />Play on computer or iPod<br />Can listen to at anytime<br />
  32. 32. Podcasts/Videos Uses & Tips<br />Makes content more exciting and inviting<br />Explain benefits changes, new programs, misconceptions<br />Demonstrate wellness features/activities<br />Video contests boost participation<br />Interviews with benefits team members<br />Be professional and of high quality<br />Use caution if inviting employee videos<br />
  33. 33. Understanding Social Networks<br /><ul><li>LinkedIn
  34. 34. Facebook
  35. 35. Company Groups
  36. 36. Company Benefits Sub-Groups
  37. 37. Benefits Fans/Followers
  38. 38. Powerful tool for distributing ideas and information</li></li></ul><li> Social Networks Uses & Tips<br />Facebook Wellness or Benefits Group<br />Ditto for LinkedIn<br />Gets families involved<br />Dialog<br />Build internal Social Networks<br />Many wellness and health carriers are building social networking into their tools!<br />Peer influence…<br />Social networks lead to increased participation!<br />
  39. 39. Understanding User Forums<br />What: Moderated online discussions around a specific topic.<br />Why: Allows for idea swapping and answers exchange by employees, families, benefits staff. Information is easy to find and information is shared and utilized.<br />Tips: Make sure it is a good fit for you. Requires monitoring at all times.<br />
  40. 40. Keys to Success<br />Make it an on-going dialog<br />Use conversational tone<br />Start slow..have goals<br />Share personal stories<br />Feedback is a good thing<br />
  41. 41. “If you build it they will come.”<br />
  42. 42. “You had me at hello.”<br />
  43. 43. “(Mrs. Robinson) You are trying to seduce me.”<br />
  44. 44. “Fasten your seatbelts. It’s going to be a bumpy night.”<br />
  45. 45. “I’ll be back.”<br />
  46. 46. Dangers (Legal) of Social Networking<br />Businesses Need to:<br /><ul><li>Assess the benefit of using social networking group sites also create a policy on Web 2.0 usage.
  47. 47. Create policy/ground rules on personal postings on both corporate sites and personal sites. Focus on “do’s” versus the “do not’s”.
  48. 48. Introduce the policy and keep up to date.</li></ul>Must align with ethics code and Handbook<br />E-Mail Policy<br />Confidentiality and Nondisclosure<br />Discrimination/harassment<br />Consult an Attorney<br />
  49. 49. Dangers cont.<br />Educate employees regarding use of Social Media<br />Require disclaimers<br />Use real names/identities<br />Tell the truth and do not disparage<br />Do not identify customers, partners or clients<br />Work versus Play<br />Training!<br />
  50. 50.
  51. 51. In Conclusion:<br />In a forum where 200+ million people can be reached each month, social networking is an efficient, cost effective and limitless tool for investing in your company by investing in your benefits communication and in turn reaping the benefits in terms of employee engagement!<br />