LinkedIn to Linked Together
Modern Technology: Maximizing Benefits and Minimizing Risks
HR Professionals Conference
Octobe...
1
Objectives
 Improve corporate branding using LinkedIn.
 Illuminate the candidate experience and increase employee enga...
2
LinkedIn and Employee Engagement
 Fosters employee productivity.
 LinkedIn corporate information pages are most effect...
3
Follow these steps to begin your LinkedIn networking experience.
1. Join LinkedIn and set up an account (free). Better y...
4
Email Confirmation and Network
Email confirmation
5
Easy as 1, 2, 3……
Edit your profile
6
Upload Feature
Settings
7
Public Profile
8
Maintaining Your Profile
 Notifications
 LinkedIn Email Client
 Invitations
 Privacy Settings
 Global Account Setti...
9
Contact Settings
10
11
Networking
 With social networks, numbers do matter!
 Adding connections to your professional network.
 Do this at a...
12
Job board
People
13
Company profiles ……….get followed!
14
 Create a profile and start INVITING!
 InMails
 Groups – industry specific – Join! Invite senders.
 Post jobs / sea...
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AGC Handout Linked In To Linked Together

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AGC Handout Linked In To Linked Together

  1. 1. LinkedIn to Linked Together Modern Technology: Maximizing Benefits and Minimizing Risks HR Professionals Conference October 19 – 20, 2010 Presented by Ron Kubitz, CPC Recruiting / Training Manager Brayman Construction Corporation
  2. 2. 1 Objectives  Improve corporate branding using LinkedIn.  Illuminate the candidate experience and increase employee engagement using LinkedIn.  Utilize LinkedIn methodology learned to improve recruiting, marketing, and business development. About LinkedIn LinkedIn is an online network intended for working professionals and represents over 150 industries. LinkedIn has become the center of the Web for:  Networking with colleagues  Sourcing potential clients  Creating new business prospects  Exploring new employment opportunities Quick Facts:  70 million active users  7.9 million visitors per month  76% have at least a four-year college degree.* *Source: Green Dot Interactive 2009
  3. 3. 2 LinkedIn and Employee Engagement  Fosters employee productivity.  LinkedIn corporate information pages are most effective. Creates followers.  Corporate group pages are an excellent form of communication; in some cases better than e-mail.  Creates more active employee participation and greater satisfaction.  Healthy ROI.  Current employees can be our best marketing and advertising tool. Benefits of Recruiting Through LinkedIn  Attracts passive and other top quality candidates.  Builds a more personal relationship.  Improves corporate branding.  Improves the candidate experience.  Human contact element.  Increases traffic to corporate website  Reduces recruiting costs.  Increases employee engagement. Business Development Benefits of Using LinkedIn  Focus on targeted clients  Research for new opportunities  Research for partnering opportunities  Free database of potential clients and contacts  Networking
  4. 4. 3 Follow these steps to begin your LinkedIn networking experience. 1. Join LinkedIn and set up an account (free). Better yet, have someone you know invite you to join. 2. Set up a public profile which can be edited / updated at any time going forward. Be detailed and complete 100% including a photo. 3. Grow your network! Invite others and be invited to join other networks! 4. Join groups. 5. Create a company profile for your company (followers). 6. Create a group for your company. 7. Search for talent. How do I set up and manage my LinkedIn account?
  5. 5. 4 Email Confirmation and Network Email confirmation
  6. 6. 5 Easy as 1, 2, 3…… Edit your profile
  7. 7. 6 Upload Feature Settings
  8. 8. 7 Public Profile
  9. 9. 8 Maintaining Your Profile  Notifications  LinkedIn Email Client  Invitations  Privacy Settings  Global Account Settings  Look at more complete profile now.
  10. 10. 9 Contact Settings
  11. 11. 10
  12. 12. 11 Networking  With social networks, numbers do matter!  Adding connections to your professional network.  Do this at any time.  Iterative process.  LinkedIn will suggest contacts.  Different etiquette for “connections” than friends on other social networks Groups
  13. 13. 12 Job board People
  14. 14. 13 Company profiles ……….get followed!
  15. 15. 14  Create a profile and start INVITING!  InMails  Groups – industry specific – Join! Invite senders.  Post jobs / search jobs  Company pages / contacts  Search tools – people / jobs / companies  Blogs  Slideshare presentations  Questions / answers

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