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A Logo is Not a Brand

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A Logo is Not A Brand is a 40 page book by Miriello Grafico featuring logos in action and their contribution to the brand experience. The Logo is Not The Brand - the brand is all that comes to mind when you see the logo.

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A Logo is Not a Brand

  1. 1. a logo is not a brand.
  2. 2. a brand is what comes to mind when you see a logo.
  3. 3. Miriello Grafico provides creativity and design experience to help established brands realize their full potential. We call it brand expression. A very smart and successful client once said to me, “You know, it’s not what the logo says to me that’s important, it’s what it says to my customers.” – Ron Miriello 2 3
  4. 4. consumer audio system 4 5
  5. 5. travel & leisure 6 7
  6. 6. rancho bernardo inn shady canyon community residential development BARRATT AMERICAN CLIENT: BELLASOL LOGO REFRESH (ROUND 3) PROJECT: MIRIELLO GRAFICO DESIGN: OPTION 1 irvine company property urban home development golf course development 8 9
  7. 7. real estate development 10 11
  8. 8. The best designers are good at figuring out the problem they’re going to solve. Very often it’s a different problem than it first appears to be. – RM 12 13
  9. 9. 15 maxfli specialty brand endorsement logo ROPERTY OF SHOREWOOD PACKAGING - NO CHANGE OR ALTERATION ALLOWED TO TEMPLATE! 1 10+7/8 x 7+5/32 x 1+21/32 R MADE ADIDAS GOLF 13+13/32 x 18+7/16 I D-TEC 15 BALL LID Printed side 006 .016 SBS 14
  10. 10. female-oriented maxfli brand 16 17
  11. 11. elder care services browndeer press publisher 18 19
  12. 12. 20 21
  13. 13. sporting goods 22 23
  14. 14. 24 25
  15. 15. FLEX ..... FLEX ..... FLEX ..... running athletic brand 26 27
  16. 16. Designing for other cultures is like ordering dinner with hand signals. Simplicity and clarity pay big dividends. – RM FIERA Fiera Roma ROMA identity studies for an exhibition complex in Rome 28 29
  17. 17. 30 31
  18. 18. AT E N S E N AD A B AY AT E N S E N AD A B AY 32 33
  19. 19. medical apparel 34 35
  20. 20. icon library for telecommunication company 36 37
  21. 21. A logo serves as the cover of a great book. It’s Really Good Logos Explained, appreciated even co-authored by Ron Miriello, explains what makes logos more after you’ve successful, and not successful. All quotes featured in “a logo is experienced the not a brand.” are from the book. full story. – RM The book is available at www.rockpub.com 38 39

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