A Logo is Not A Brand is a 40 page book by Miriello Grafico featuring logos in action and their contribution to the brand experience. The Logo is Not The Brand - the brand is all that comes to mind when you see the logo.
a brand is
see a logo.
Miriello Grafico provides creativity and design
experience to help established brands realize
their full potential. We call it brand expression.
A very smart and
once said to me,
“You know, it’s
not what the logo
says to me that’s
what it says to
– Ron Miriello
rancho bernardo inn shady canyon community residential development
BELLASOL LOGO REFRESH (ROUND 3)
irvine company property urban home development golf course development
The best designers are
good at figuring out the
problem they’re going
to solve. Very often it’s
a different problem than
it first appears to be.
maxfli specialty brand
ROPERTY OF SHOREWOOD PACKAGING - NO CHANGE OR ALTERATION ALLOWED TO TEMPLATE!
1 10+7/8 x 7+5/32 x 1+21/32
R MADE ADIDAS GOLF 13+13/32 x 18+7/16
I D-TEC 15 BALL LID Printed side
006 .016 SBS
Designing for other cultures is like
ordering dinner with hand signals.
Simplicity and clarity pay big dividends.
Fiera Roma ROMA
identity studies for an
exhibition complex in Rome
icon library for
A logo serves as
the cover of a
great book. It’s
Really Good Logos Explained,
co-authored by Ron Miriello,
explains what makes logos
more after you’ve
successful, and not successful.
All quotes featured in “a logo is
not a brand.” are from the book.
The book is available at www.rockpub.com