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Women Role Models  in the  Digital Age “ Women for Smart Growth” Workshop Digital Agenda Assembly 16-17 June 2011, Brussel...
Or…
Every  Woman  Digital
Gender Action Plan Focus Area <ul><li>“ Creating positive images through role models, awareness campaigns, TV programmes, ...
What did we do?
Women Role Model  Digital   Working Group
Hundreds of women…
Multi-ethnic, multi-cultural, multi-talented, multinational
And their friends…
“ By all media necessary”
Blog:  http://bit.ly/EUwomen
1200+ blog views in one month
Facebook:  http://on.fb.me/EUWomen
14,500+ post views & 95 “likes” in one month
LinkedIn:  http://linkd.in/euwomen
100+ group members &  15 discussions in one month
Twitter:   @EUWomen    Hashtag:   #daa11women
158 tweets & 91 followers  in one month
Survey:  http://svy.mk/DigitalWomen
69 women
1 man
 
English French Other Dutch
What did we learn?
There is a  shortage  of  women role models  in society…  (81.2%)
but girls  need   women role models (92.6%)
We need  more success stories  about  women … (99.9%)
… and  better  stories about  women , real & fictional, in all media  (98.4%)
The Educational System, Media & Society  do a bad job  of promoting  women role models (80%+)
Digital   media  presents an  opportunity  for creating & promoting  women role models   (80.9%)
Let’s reiterate
And reinforce
There is a  shortage  of  women role models  in society…  (81.2%)
Movies
The Bechdel Test:
At least two women
Who talk to each other
About something besides a man
2295 movies reviewed
since 2006:
Only HALF of all movies  pass all 3 criteria Source:  http://www.bechdeltest.com
Only half of all movies pass all 3 tests Source:  http://www.bechdeltest.com
Movies & Kids’ TV
Geena Davis Institute for  Gender in Media Source: GDIGM 2008
400 top-rated movies
1034 kids’ TV shows
1999-2006:
Male characters in movies outnumber female characters… Source:  GDIGM 2008:  Dr. Stacy L. Smith, Principal Researcher, GDI...
2:1 Source:  GDIGM 2008:  Dr. Stacy L. Smith, Principal Researcher, GDIGM Board Member, and associate professor at the Ann...
Even in crowd scenes Source:  GDIGM 2008:  Dr. Stacy L. Smith, Principal Researcher, GDIGM Board Member, and associate pro...
And…
Pixar…
In 16 years
With 12
well-loved
top-grossing
international
children’s films
Never had  a female lead character <ul><ul><li>Source:  www.peggyorenstein.com </li></ul></ul><ul><li>. </li></ul>
Children’s Books
The most comprehensive study of 20th century children's books
in the United States
ever
By “Sociologists for Women in Society”
4 May 2011:
Male lead characters in children’s books outnumber female characters… <ul><ul><li>Source:  Sociologists for Women in Socie...
2:1 <ul><ul><li>Source:  Sociologists for Women in Society (2011, May 4). Gender bias uncovered in children's books with m...
Even in animal books <ul><ul><li>Source:  Sociologists for Women in Society (2011, May 4). Gender bias uncovered in childr...
We need  more success stories  about  women … (99.9%)
Damaging & Negative Female Stereotypes in Media
Geena Davis Institute for  Gender in Media Source: GDIGM 2008
400 top-rated movies
1034 kids’ TV shows
1999-2006:
Females in TV & Movies are &quot;hypersexualized” Source: GDIGM 2008
Q:  What about Music (Videos), Video Games, Advertisements, Magazines?
Otherwise, they fill three stereotypical roles: Source: GDIGM 2008
“ Daydreamers”  – dream only of romantic love Source: GDIGM 2008
O r…
“ Derailed&quot;  – broadsided by romantic love Source: GDIGM 2008
O r…
“ Daredevils”  – make choices that move them forward to their ambition Source: GDIGM 2008
Q:  How many of you are any or (just) one of these?
… and [we need]  better  stories about women, real & fictional, in all media (98.4%)
Movie, TV & Cartoon  Creative Process
Writer’s Guild of America
2004:
Movies are written by men (82%)
Source:  Writers Guild of America (2004) via GDIGM 2008
TV Shows are written by men (73%)
Source:  Writers Guild of America (2004) via GDIGM 2008
Animation Guild of America
2006:
Cartoons are written by men (89%)
Source:  Animation Guild (2006) via GDIGM 2008
Cartoons are directed by men (85%)
Source:  Animation Guild (2006) via GDIGM 2008
Cartoons are produced by men (92%)
Source:  Animation Guild (2006) via GDIGM 2008
Women are hugely under-represented in the Movie, TV & Animation creative process
Q:  What about at the  management   level  in the Media & Entertainment Industries?
Q:  What about TV (News), Publishing (Newspapers), Music, Advertising etc.?
Girls  need   women role models   (92.6%)
University of Oslo
Lily Project
2010:
Especially  girls  need  women role models  to choose STEM studies Source:  Vilje-con-valg (Lily) Research Project, Univer...
And…
Girls  get inspiration from  film  and  TV  for STEM study choices Source:  Vilje-con-valg (Lily) Research Project, Univer...
Girls  get inspiration from  film  and  TV  for STEM study choices Source:  Vilje-con-valg (Lily) Research Project, Univer...
The CSI Effect: Source:  Vilje-con-valg (Lily) Research Project, University of Oslo 2011, Jørgen Sjaastad/PhD student, pp....
51% of female Bioengineering students Source:  Vilje-con-valg (Lily) Research Project, University of Oslo 2011, Jørgen Sja...
were inspired by TV and/or Movies Source:  Vilje-con-valg (Lily) Research Project, University of Oslo 2011, Jørgen Sjaasta...
In choosing their area of study Source:  Vilje-con-valg (Lily) Research Project, University of Oslo 2011, Jørgen Sjaastad/...
The Educational System, Media & Society  do a bad job  of promoting  women role models (80%+)
In Europe, females make up… <ul><ul><li>Source: Eurostat 2008-2010 (Statistic Year 2005) </li></ul></ul>Young People:  32M...
In the US, females make up… <ul><ul><li>Source:  (US) National Center for Women in IT – Scorecard 2011 </li></ul></ul>Stud...
Not enough girls study STEM
Q:  Why is this a concern?
Stay tuned…
Digital   media  presents an  opportunity  for creating & promoting  women role models   (80.9%)
Source:  informationisbeautiful.net
“ Women Role Models  in  the  Digital Age ”   survey: Source:  Pilot International Study on “Women Role Models in the Digi...
There are two kinds of  real   women role models
Celebrities
And…
Personal
Every  Woman  Digital
Plus…
fictional  women role models
In any case…
Digital media  is important for creating & promoting  all   women role models Source:  Pilot International Study on “Women...
Personal role models:
For exchanging emails (77.3%)
Texting (36.4%)
Chatting & skyping (36.4%)
Connecting on Facebook (31.8%)
LinkedIn (30.3%)
& Twitter (24.2%)
But also…
( Digital ) Telephony (63.6%)
And…
Celebrity role models :
For online news & fan pages (47.3% & 7.3%)
exchanging emails (21.8%)
Connecting on Facebook (9.1%)
LinkedIn (7.3%)
& Twitter (7.3%)
But also…
( Digital ) Television:
News (47.3%)
& TV Shows (18.2%)
( Digital ) Movies (18.2%)
( Digital ) Books? (49.1%)
And…
Conjecture:
Fictional role models
Occupy the same  digital space
as celebrity  role models
Movies
websites
books, etc.
And then some
(MMO) video games, etc.
[pause]
This means…
Since…
Digital media  is becoming pervasive* *this is the point of the DAE!
The potential of  digital media
for creating & promoting  women role models
fictional and real
is  huge
News Channels for Celebrity Role Models % Newspapers & Magazines 70.90% Books 49.10% Television- News Programs 47.30% Onli...
But…
Why does all this matter?
[pause again]
Because…
eSkilled ,  eIncluded  girls & women are needed Source:  EU Platform of Women Scientists on the EU2020 Strategy ( http://w...
for the “Knowledge Society” Source:  EU Platform of Women Scientists on the EU2020 Strategy ( http://www.epws.org/index.ph...
In other words… Source:  EU Platform of Women Scientists on the EU2020 Strategy ( http://www.epws.org/index.php?option=com...
We can’t have Source:  EU Platform of Women Scientists on the EU2020 Strategy ( http://www.epws.org/index.php?option=com_c...
a “Knowledge Society” Source:  EU Platform of Women Scientists on the EU2020 Strategy ( http://www.epws.org/index.php?opti...
Where 50% of the population Source:  EU Platform of Women Scientists on the EU2020 Strategy ( http://www.epws.org/index.ph...
Is not involved Source:  EU Platform of Women Scientists on the EU2020 Strategy ( http://www.epws.org/index.php?option=com...
In designing Source:  EU Platform of Women Scientists on the EU2020 Strategy ( http://www.epws.org/index.php?option=com_co...
And building Source:  EU Platform of Women Scientists on the EU2020 Strategy ( http://www.epws.org/index.php?option=com_co...
The society Source:  EU Platform of Women Scientists on the EU2020 Strategy ( http://www.epws.org/index.php?option=com_con...
eSkills Gap is Growing:  Scenario 2015 <ul><li>Growth in # ICT Professionals  to 4.95-5.26M, from 4.7M </li></ul><ul><li>4...
Employment Force Shrinking If female emplyment rate does not change, there will be a drop of  24 million in the active wor...
We need to promote women role models…
In STEM
To inspire girls
To design
And build
The Future.
In a word…
Girls & women in STEM
are the key to
Smart
Green
Clean
…
Growth!
In fact…
I like to say
(and I believe this):
girls
will
save
the
World!
So…
We need to equip them to be able to do that…
with
(e)Skills
Technology
Access
Empowerment
That’s a LOT to tackle here…
But…
Don’t forget…
Digital   media  presents an  opportunity  for creating & promoting  women role models   (80.9%)
And…
The CSI Effect Source:  Vilje-con-valg (Lily) Research Project, University of Oslo 2011, Jørgen Sjaastad/PhD student, pp. ...
<ul><li>Low participation/retention  of girls & women in STEM studies and careers </li></ul><ul><li>No/low visibility  of ...
So…
There is something we can do!
Gender Action Plan Focus Area <ul><li>“ Creating positive images through role models, awareness campaigns, TV programmes, ...
Recommendation:  Promote Women Role Models (in STEM) <ul><li>Vision:  Girls will save the world!  </li></ul><ul><li>And “ ...
Establish a European center
Taskforce?
Working group?
For  women  & ( digital ) media
To…
research, report on and promote
women  in European ( digital ) media;
establish, monitor and report on
European benchmarks for  women  in ( digital ) media;
Promote actions which further  women  &  women’s interests
in European ( digital ) media.
What can the Commission do? <ul><li>Establish a European Center for Women & Media </li></ul><ul><ul><li>Pan-European organ...
And…
Support  networks  that promote  real   women role models  in STEM
directly to girls
And…
Support  projects
run by women?
that promote  fictional  women role models  in STEM
across all media
(Comic) Books
Movies
Video games
Events
Music
TV Shows
the Internet
…
across  al l media
to girls
AND society-at-large
Because…
How we portray women & girls
In media
impacts
Our ENTIRE Society’s
Boy’s
And Girl’s
perception
Of women & girls
[think]
Recapitulate
No “Knowledge Society” without  women
Positive  women role models  further the interests of women & society-at-large
And…
Girls who are inspired & motivated by  positive   women role models
Real and/or fictional
And educated in STEM
What can the Commission do? <ul><li>Concrete Action: </li></ul><ul><ul><li>Support networks (real &  digital ) which promo...
will
save
the
World!
Key Players <ul><li>Media & Women ’ s Media Organizations across Europe </li></ul><ul><li>Public-sector European and MS (N...
BAU Outcomes <ul><li>Lost Opportunity :  Overlooking one of the most valuable resources on the planet, girls! </li></ul><u...
Women  +  Digital  =  Synergy <ul><li>Women  need the  Digital Agenda  for: </li></ul><ul><li>Optimizing  women’s  activit...
Women  for  Smart Growth Women in the eSkilled Workforce Consumers & Heads of Household Entrepreneurs & Decision-Makers <u...
Benefits of Promoting  Women Role Models  in STEM <ul><li>Actively increase  visibility  of fictional & real  Women STEM R...
Thank you to our fantastic  Digital Working Group  members!
Now…
Let’s get to work!
[email_address]
“ Women for Smart Growth” Luncheon Series <ul><ul><li>4 Free Lunch Networking Events for Women </li></ul></ul><ul><ul><li>...
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Women Role Models

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Digital Agenda Assembly (bit.ly/daaeu2011) "Women for Smart Growth" Workshop (bit.ly/daa11women) Presentation by Cheryl Miller, CEO of Zendigital.be & EU Director of Greenlightforgirls.org

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Women Role Models

  1. 1. Women Role Models in the Digital Age “ Women for Smart Growth” Workshop Digital Agenda Assembly 16-17 June 2011, Brussels, Belgium
  2. 2. Or…
  3. 3. Every Woman Digital
  4. 4. Gender Action Plan Focus Area <ul><li>“ Creating positive images through role models, awareness campaigns, TV programmes, video games, and the World Expo 2015 in Milan” </li></ul>
  5. 5. What did we do?
  6. 6. Women Role Model Digital Working Group
  7. 7. Hundreds of women…
  8. 8. Multi-ethnic, multi-cultural, multi-talented, multinational
  9. 9. And their friends…
  10. 10. “ By all media necessary”
  11. 11. Blog:  http://bit.ly/EUwomen
  12. 12. 1200+ blog views in one month
  13. 13. Facebook:  http://on.fb.me/EUWomen
  14. 14. 14,500+ post views & 95 “likes” in one month
  15. 15. LinkedIn:  http://linkd.in/euwomen
  16. 16. 100+ group members & 15 discussions in one month
  17. 17. Twitter:   @EUWomen    Hashtag:   #daa11women
  18. 18. 158 tweets & 91 followers in one month
  19. 19. Survey: http://svy.mk/DigitalWomen
  20. 20. 69 women
  21. 21. 1 man
  22. 23. English French Other Dutch
  23. 24. What did we learn?
  24. 25. There is a shortage of women role models in society… (81.2%)
  25. 26. but girls need women role models (92.6%)
  26. 27. We need more success stories about women … (99.9%)
  27. 28. … and better stories about women , real & fictional, in all media (98.4%)
  28. 29. The Educational System, Media & Society do a bad job of promoting women role models (80%+)
  29. 30. Digital media presents an opportunity for creating & promoting women role models (80.9%)
  30. 31. Let’s reiterate
  31. 32. And reinforce
  32. 33. There is a shortage of women role models in society… (81.2%)
  33. 34. Movies
  34. 35. The Bechdel Test:
  35. 36. At least two women
  36. 37. Who talk to each other
  37. 38. About something besides a man
  38. 39. 2295 movies reviewed
  39. 40. since 2006:
  40. 41. Only HALF of all movies pass all 3 criteria Source: http://www.bechdeltest.com
  41. 42. Only half of all movies pass all 3 tests Source: http://www.bechdeltest.com
  42. 43. Movies & Kids’ TV
  43. 44. Geena Davis Institute for Gender in Media Source: GDIGM 2008
  44. 45. 400 top-rated movies
  45. 46. 1034 kids’ TV shows
  46. 47. 1999-2006:
  47. 48. Male characters in movies outnumber female characters… Source: GDIGM 2008: Dr. Stacy L. Smith, Principal Researcher, GDIGM Board Member, and associate professor at the Annenberg School, and Crystal Allene Cook, director of GDIGM.
  48. 49. 2:1 Source: GDIGM 2008: Dr. Stacy L. Smith, Principal Researcher, GDIGM Board Member, and associate professor at the Annenberg School, and Crystal Allene Cook, director of GDIGM.
  49. 50. Even in crowd scenes Source: GDIGM 2008: Dr. Stacy L. Smith, Principal Researcher, GDIGM Board Member, and associate professor at the Annenberg School, and Crystal Allene Cook, director of GDIGM.
  50. 51. And…
  51. 52. Pixar…
  52. 53. In 16 years
  53. 54. With 12
  54. 55. well-loved
  55. 56. top-grossing
  56. 57. international
  57. 58. children’s films
  58. 59. Never had a female lead character <ul><ul><li>Source: www.peggyorenstein.com </li></ul></ul><ul><li>. </li></ul>
  59. 60. Children’s Books
  60. 61. The most comprehensive study of 20th century children's books
  61. 62. in the United States
  62. 63. ever
  63. 64. By “Sociologists for Women in Society”
  64. 65. 4 May 2011:
  65. 66. Male lead characters in children’s books outnumber female characters… <ul><ul><li>Source: Sociologists for Women in Society (2011, May 4). Gender bias uncovered in children's books with male characters, including male animals, leading the fictional pack. ScienceDaily . Retrieved June 14, 2011, from http://www.sciencedaily.com­ /releases/2011/05/110503151607.htm </li></ul></ul>
  66. 67. 2:1 <ul><ul><li>Source: Sociologists for Women in Society (2011, May 4). Gender bias uncovered in children's books with male characters, including male animals, leading the fictional pack. ScienceDaily . Retrieved June 14, 2011, from http://www.sciencedaily.com­ /releases/2011/05/110503151607.htm </li></ul></ul><ul><li>. </li></ul>
  67. 68. Even in animal books <ul><ul><li>Source: Sociologists for Women in Society (2011, May 4). Gender bias uncovered in children's books with male characters, including male animals, leading the fictional pack. ScienceDaily . Retrieved June 14, 2011, from http://www.sciencedaily.com­ /releases/2011/05/110503151607.htm </li></ul></ul>
  68. 69. We need more success stories about women … (99.9%)
  69. 70. Damaging & Negative Female Stereotypes in Media
  70. 71. Geena Davis Institute for Gender in Media Source: GDIGM 2008
  71. 72. 400 top-rated movies
  72. 73. 1034 kids’ TV shows
  73. 74. 1999-2006:
  74. 75. Females in TV & Movies are &quot;hypersexualized” Source: GDIGM 2008
  75. 76. Q: What about Music (Videos), Video Games, Advertisements, Magazines?
  76. 77. Otherwise, they fill three stereotypical roles: Source: GDIGM 2008
  77. 78. “ Daydreamers” – dream only of romantic love Source: GDIGM 2008
  78. 79. O r…
  79. 80. “ Derailed&quot; – broadsided by romantic love Source: GDIGM 2008
  80. 81. O r…
  81. 82. “ Daredevils” – make choices that move them forward to their ambition Source: GDIGM 2008
  82. 83. Q: How many of you are any or (just) one of these?
  83. 84. … and [we need] better stories about women, real & fictional, in all media (98.4%)
  84. 85. Movie, TV & Cartoon Creative Process
  85. 86. Writer’s Guild of America
  86. 87. 2004:
  87. 88. Movies are written by men (82%)
  88. 89. Source: Writers Guild of America (2004) via GDIGM 2008
  89. 90. TV Shows are written by men (73%)
  90. 91. Source: Writers Guild of America (2004) via GDIGM 2008
  91. 92. Animation Guild of America
  92. 93. 2006:
  93. 94. Cartoons are written by men (89%)
  94. 95. Source: Animation Guild (2006) via GDIGM 2008
  95. 96. Cartoons are directed by men (85%)
  96. 97. Source: Animation Guild (2006) via GDIGM 2008
  97. 98. Cartoons are produced by men (92%)
  98. 99. Source: Animation Guild (2006) via GDIGM 2008
  99. 100. Women are hugely under-represented in the Movie, TV & Animation creative process
  100. 101. Q: What about at the management level in the Media & Entertainment Industries?
  101. 102. Q: What about TV (News), Publishing (Newspapers), Music, Advertising etc.?
  102. 103. Girls need women role models (92.6%)
  103. 104. University of Oslo
  104. 105. Lily Project
  105. 106. 2010:
  106. 107. Especially girls need women role models to choose STEM studies Source: Vilje-con-valg (Lily) Research Project, University of Oslo 2011, Jørgen Sjaastad/PhD student, pp. 34-35
  107. 108. And…
  108. 109. Girls get inspiration from film and TV for STEM study choices Source: Vilje-con-valg (Lily) Research Project, University of Oslo 2011, Jørgen Sjaastad/PhD student, pp. 34-35
  109. 110. Girls get inspiration from film and TV for STEM study choices Source: Vilje-con-valg (Lily) Research Project, University of Oslo 2011, Jørgen Sjaastad/PhD student, pp. 34-35
  110. 111. The CSI Effect: Source: Vilje-con-valg (Lily) Research Project, University of Oslo 2011, Jørgen Sjaastad/PhD student, pp. 34-35
  111. 112. 51% of female Bioengineering students Source: Vilje-con-valg (Lily) Research Project, University of Oslo 2011, Jørgen Sjaastad/PhD student, pp. 34-35
  112. 113. were inspired by TV and/or Movies Source: Vilje-con-valg (Lily) Research Project, University of Oslo 2011, Jørgen Sjaastad/PhD student, pp. 34-35
  113. 114. In choosing their area of study Source: Vilje-con-valg (Lily) Research Project, University of Oslo 2011, Jørgen Sjaastad/PhD student, pp. 34-35
  114. 115. The Educational System, Media & Society do a bad job of promoting women role models (80%+)
  115. 116. In Europe, females make up… <ul><ul><li>Source: Eurostat 2008-2010 (Statistic Year 2005) </li></ul></ul>Young People: 32M – 49% Students: 18,5M – 55% MST: 4M – 31%
  116. 117. In the US, females make up… <ul><ul><li>Source: (US) National Center for Women in IT – Scorecard 2011 </li></ul></ul>Students: 57% Math, Science, Biology: 51% Computers & IS: 18%
  117. 118. Not enough girls study STEM
  118. 119. Q: Why is this a concern?
  119. 120. Stay tuned…
  120. 121. Digital media presents an opportunity for creating & promoting women role models (80.9%)
  121. 122. Source: informationisbeautiful.net
  122. 123. “ Women Role Models in the Digital Age ” survey: Source: Pilot International Study on “Women Role Models in the Digital Age,” May-June 2010
  123. 124. There are two kinds of real women role models
  124. 125. Celebrities
  125. 126. And…
  126. 127. Personal
  127. 128. Every Woman Digital
  128. 129. Plus…
  129. 130. fictional women role models
  130. 131. In any case…
  131. 132. Digital media is important for creating & promoting all women role models Source: Pilot International Study on “Women Role Models in the Digital Age,” May-June 2010
  132. 133. Personal role models:
  133. 134. For exchanging emails (77.3%)
  134. 135. Texting (36.4%)
  135. 136. Chatting & skyping (36.4%)
  136. 137. Connecting on Facebook (31.8%)
  137. 138. LinkedIn (30.3%)
  138. 139. & Twitter (24.2%)
  139. 140. But also…
  140. 141. ( Digital ) Telephony (63.6%)
  141. 142. And…
  142. 143. Celebrity role models :
  143. 144. For online news & fan pages (47.3% & 7.3%)
  144. 145. exchanging emails (21.8%)
  145. 146. Connecting on Facebook (9.1%)
  146. 147. LinkedIn (7.3%)
  147. 148. & Twitter (7.3%)
  148. 149. But also…
  149. 150. ( Digital ) Television:
  150. 151. News (47.3%)
  151. 152. & TV Shows (18.2%)
  152. 153. ( Digital ) Movies (18.2%)
  153. 154. ( Digital ) Books? (49.1%)
  154. 155. And…
  155. 156. Conjecture:
  156. 157. Fictional role models
  157. 158. Occupy the same digital space
  158. 159. as celebrity role models
  159. 160. Movies
  160. 161. websites
  161. 162. books, etc.
  162. 163. And then some
  163. 164. (MMO) video games, etc.
  164. 165. [pause]
  165. 166. This means…
  166. 167. Since…
  167. 168. Digital media is becoming pervasive* *this is the point of the DAE!
  168. 169. The potential of digital media
  169. 170. for creating & promoting women role models
  170. 171. fictional and real
  171. 172. is huge
  172. 173. News Channels for Celebrity Role Models % Newspapers & Magazines 70.90% Books 49.10% Television- News Programs 47.30% Online - News Websites 47.30% Email 21.80% Television - Entertainment Programs 18.20% Movies 18.20% Other (Concerts, discussions w/friends, interviews) 16.40% Facebook 9.10% Phone SMS/Texting 9.10% Online - Entertainment Websites, including Fan Pages 7.30% Twitter 7.30% LinkedIn 7.30% Online Chatrooms or Forums 1.80% Contact w/Living, Real Role Models % Email 77.30% Face-to-Face Meetings 75.80% Phonecalls 63.60% Phone SMS/Texting 36.40% Online Chatting or Skype 36.40% Facebook 31.80% LinkedIn 30.30% Twitter 24.20% Other(Newspapers) 15.20% Online Virtual Worlds (e.g. Second Life) 1.50% Online Gaming (e.g. World of Warcraft) 1.50%
  173. 174. But…
  174. 175. Why does all this matter?
  175. 176. [pause again]
  176. 177. Because…
  177. 178. eSkilled , eIncluded girls & women are needed Source: EU Platform of Women Scientists on the EU2020 Strategy ( http://www.epws.org/index.php?option=com_content&task=view&id=449&Itemid=4545)
  178. 179. for the “Knowledge Society” Source: EU Platform of Women Scientists on the EU2020 Strategy ( http://www.epws.org/index.php?option=com_content&task=view&id=449&Itemid=4545)
  179. 180. In other words… Source: EU Platform of Women Scientists on the EU2020 Strategy ( http://www.epws.org/index.php?option=com_content&task=view&id=449&Itemid=4545)
  180. 181. We can’t have Source: EU Platform of Women Scientists on the EU2020 Strategy ( http://www.epws.org/index.php?option=com_content&task=view&id=449&Itemid=4545)
  181. 182. a “Knowledge Society” Source: EU Platform of Women Scientists on the EU2020 Strategy ( http://www.epws.org/index.php?option=com_content&task=view&id=449&Itemid=4545)
  182. 183. Where 50% of the population Source: EU Platform of Women Scientists on the EU2020 Strategy ( http://www.epws.org/index.php?option=com_content&task=view&id=449&Itemid=4545)
  183. 184. Is not involved Source: EU Platform of Women Scientists on the EU2020 Strategy ( http://www.epws.org/index.php?option=com_content&task=view&id=449&Itemid=4545)
  184. 185. In designing Source: EU Platform of Women Scientists on the EU2020 Strategy ( http://www.epws.org/index.php?option=com_content&task=view&id=449&Itemid=4545)
  185. 186. And building Source: EU Platform of Women Scientists on the EU2020 Strategy ( http://www.epws.org/index.php?option=com_content&task=view&id=449&Itemid=4545)
  186. 187. The society Source: EU Platform of Women Scientists on the EU2020 Strategy ( http://www.epws.org/index.php?option=com_content&task=view&id=449&Itemid=4545)
  187. 188. eSkills Gap is Growing: Scenario 2015 <ul><li>Growth in # ICT Professionals to 4.95-5.26M, from 4.7M </li></ul><ul><li>400,000-700,000 shortage of ICT practitioners (8-12% of ICT workforce) </li></ul><ul><li>eSkills gap or unfilled vacancies will be 1.7-13% of occupations </li></ul>Source: empirica and IDC EMEA Government Insights Report commissioned by the European Commission DG Enterprise and Industry,e-Skills Monitor 2009
  188. 189. Employment Force Shrinking If female emplyment rate does not change, there will be a drop of 24 million in the active workforce by 2036
  189. 190. We need to promote women role models…
  190. 191. In STEM
  191. 192. To inspire girls
  192. 193. To design
  193. 194. And build
  194. 195. The Future.
  195. 196. In a word…
  196. 197. Girls & women in STEM
  197. 198. are the key to
  198. 199. Smart
  199. 200. Green
  200. 201. Clean
  201. 202.
  202. 203. Growth!
  203. 204. In fact…
  204. 205. I like to say
  205. 206. (and I believe this):
  206. 207. girls
  207. 208. will
  208. 209. save
  209. 210. the
  210. 211. World!
  211. 212. So…
  212. 213. We need to equip them to be able to do that…
  213. 214. with
  214. 215. (e)Skills
  215. 216. Technology
  216. 217. Access
  217. 218. Empowerment
  218. 219. That’s a LOT to tackle here…
  219. 220. But…
  220. 221. Don’t forget…
  221. 222. Digital media presents an opportunity for creating & promoting women role models (80.9%)
  222. 223. And…
  223. 224. The CSI Effect Source: Vilje-con-valg (Lily) Research Project, University of Oslo 2011, Jørgen Sjaastad/PhD student, pp. 34-35
  224. 225. <ul><li>Low participation/retention of girls & women in STEM studies and careers </li></ul><ul><li>No/low visibility of female STEM role models in media, entertainment, etc. </li></ul><ul><li>Structural failure of society-at-large to support and promote girls & women in STEM </li></ul><ul><li>No/low focus on promoting STEM education and careers for girls & young women specifically </li></ul><ul><li>Reinforced misconceptions about STEM as boring, difficult, anti-social, not fun, etc. </li></ul>So what’s the problem?
  225. 226. So…
  226. 227. There is something we can do!
  227. 228. Gender Action Plan Focus Area <ul><li>“ Creating positive images through role models, awareness campaigns, TV programmes, video games, and the World Expo 2015 in Milan” </li></ul>
  228. 229. Recommendation: Promote Women Role Models (in STEM) <ul><li>Vision: Girls will save the world! </li></ul><ul><li>And “ STAE ” … </li></ul><ul><li>(e)Skills: practical, STEM & digital skills for girls </li></ul><ul><li>Tools: Global, digital platform for girls & Women Role Models in STEM </li></ul><ul><li>Access: Large-scale digital & real activities that promote girls, women & STEM, e.g. ECWT, DG INFSO (Cyberellas & Shadowing), NGOs, etc. </li></ul><ul><li>Empowerment: Digital & real networks of Women Role Models , mentors and ambassadors; public & private sector support. </li></ul>
  229. 230. Establish a European center
  230. 231. Taskforce?
  231. 232. Working group?
  232. 233. For women & ( digital ) media
  233. 234. To…
  234. 235. research, report on and promote
  235. 236. women in European ( digital ) media;
  236. 237. establish, monitor and report on
  237. 238. European benchmarks for women in ( digital ) media;
  238. 239. Promote actions which further women & women’s interests
  239. 240. in European ( digital ) media.
  240. 241. What can the Commission do? <ul><li>Establish a European Center for Women & Media </li></ul><ul><ul><li>Pan-European organization to research, report on and promote women in European ( digital ) media </li></ul></ul><ul><ul><li>Establish, monitor and report on European benchmarks for women in ( digital ) media </li></ul></ul><ul><ul><li>Promote actions which further women & women’s interests in European ( digital ) media </li></ul></ul>
  241. 242. And…
  242. 243. Support networks that promote real women role models in STEM
  243. 244. directly to girls
  244. 245. And…
  245. 246. Support projects
  246. 247. run by women?
  247. 248. that promote fictional women role models in STEM
  248. 249. across all media
  249. 250. (Comic) Books
  250. 251. Movies
  251. 252. Video games
  252. 253. Events
  253. 254. Music
  254. 255. TV Shows
  255. 256. the Internet
  256. 257.
  257. 258. across al l media
  258. 259. to girls
  259. 260. AND society-at-large
  260. 261. Because…
  261. 262. How we portray women & girls
  262. 263. In media
  263. 264. impacts
  264. 265. Our ENTIRE Society’s
  265. 266. Boy’s
  266. 267. And Girl’s
  267. 268. perception
  268. 269. Of women & girls
  269. 270. [think]
  270. 271. Recapitulate
  271. 272. No “Knowledge Society” without women
  272. 273. Positive women role models further the interests of women & society-at-large
  273. 274. And…
  274. 275. Girls who are inspired & motivated by positive women role models
  275. 276. Real and/or fictional
  276. 277. And educated in STEM
  277. 278. What can the Commission do? <ul><li>Concrete Action: </li></ul><ul><ul><li>Support networks (real & digital ) which promote REAL Women Role Models in STEM to girls of all ages </li></ul></ul><ul><ul><li>Support projects which promote FICTIONAL Women Role Models in STEM to girls and society-at-large </li></ul></ul>
  278. 279. will
  279. 280. save
  280. 281. the
  281. 282. World!
  282. 283. Key Players <ul><li>Media & Women ’ s Media Organizations across Europe </li></ul><ul><li>Public-sector European and MS (National, Regional & Community-level) Women ’ s , Education & STEM organizations: e.g. DG INFSO, ECWT, Ministries of Education, etc. </li></ul><ul><li>Private -Sector Companies: e.g. Signatories of the Code of Best Practices for Women in ICT, etc. </li></ul><ul><li>NGOs & Institutes: e.g. Greenlightforgirls.org, IgniteFutures.co.uk, etc. </li></ul><ul><li>Media, Entertainment & Creative/Publishing Organizations </li></ul>
  283. 284. BAU Outcomes <ul><li>Lost Opportunity : Overlooking one of the most valuable resources on the planet, girls! </li></ul><ul><li>Under-skilled workforce of the future </li></ul><ul><li>Unresolved societal challenges: Aging, environment, hunger, natural disasters, etc. </li></ul><ul><li>No full-participation, full-inclusion “Knowledge Society”! </li></ul>
  284. 285. Women + Digital = Synergy <ul><li>Women need the Digital Agenda for: </li></ul><ul><li>Optimizing women’s activities in eCommerce and to support women via eLearning & eInclusion, in eHealth, eSkills, etc. development </li></ul><ul><li>Connecting and promoting Women Role Models in STEM toward future generations </li></ul><ul><li>Promoting women’s interests and priorities in society-at-large </li></ul><ul><li>The Digital Agenda needs Women as builders of the (Digital) Future </li></ul><ul><li>As the essential demographic in an eSkilled workforce </li></ul><ul><li>As “eEnabled” caregivers, educators, innovators, entrepreneurs, consumers, etc. </li></ul><ul><li>As designers & builders of the European Knowledge Society </li></ul><ul><li>A “knowledge society” is NOT one where half of the population* does not actively participate in designing and building the society </li></ul><ul><li>*See: EU Platform of Women Scientists on the EU2020 Strategy </li></ul><ul><li>=> STEM skills & the DAE help women contribute to smart growth and a better future – a knowlege society – for everyone! </li></ul>
  285. 286. Women for Smart Growth Women in the eSkilled Workforce Consumers & Heads of Household Entrepreneurs & Decision-Makers <ul><li>Ubiquitous, High-speed, Digital Platform for eLearning, eCommerce, eHealth, eInlcusion, Innovation, … </li></ul><ul><li>Channel to promote Women’s Priorities & Women Role Models </li></ul>Caregivers & Educators Broadband Builders Broadband Users Knowledge Society: Smart Growth, Innovation, Digital Economy, Green Economy, etc. Positive Impact!
  286. 287. Benefits of Promoting Women Role Models in STEM <ul><li>Actively increase visibility of fictional & real Women STEM Role Models in all media, including digital. </li></ul><ul><li>Increase digital and real access of youngsters – especially girls & young women – to STEM. </li></ul><ul><li>Reinforce digital and real networks of young & adult women studying and working in STEM. </li></ul><ul><li>Increase study & career choices for STEM by girls and women => addressing innovation, enterprise & employment challenges for the Knowledge Economy. </li></ul><ul><li>Achieve the Knowledge Economy wi th EVERYONE on board. </li></ul><ul><li>Because, of course… Girls will save the world! </li></ul>
  287. 288. Thank you to our fantastic Digital Working Group members!
  288. 289. Now…
  289. 290. Let’s get to work!
  290. 291. [email_address]
  291. 292. “ Women for Smart Growth” Luncheon Series <ul><ul><li>4 Free Lunch Networking Events for Women </li></ul></ul><ul><ul><li>Focus: Women Role Models in STEM & Policy </li></ul></ul><ul><ul><li>Winter 2011 to Spring 2012 </li></ul></ul><ul><ul><li>Topic Ideas: </li></ul></ul><ul><ul><ul><li>&quot;Innovating for Survival:  Female Entrepreneurship in a Man's World” </li></ul></ul></ul><ul><ul><ul><li>&quot;The Super Woman Myth:   Engineering the Work/Life Balance for Real” </li></ul></ul></ul><ul><ul><ul><li>&quot;Female Role-Models Today:  Where in the world are they?” </li></ul></ul></ul><ul><ul><ul><li>&quot;Social Media:  The Final Feminist Frontier?” </li></ul></ul></ul>

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