LinkedIn Workshop - April Business Consulting

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Using Social Media Tools for Marketing,
Branding and Lead Generation.

The LinkedIn Workshop is intended for marketing, sales and business development executives.
This hands-on interactive workshop will provide you with the tools on how to generate new leads and turn them into sales - using LinkedIn.

By Ronen Offer, Managing Partner, April Business Consulting - http://www.aprilbc.com

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LinkedIn Workshop - April Business Consulting

  1. 1. Workshop Using Social Media Tools for Marketing, Branding and Lead Generation Website: www.aprilbc.com Email: [email_address] Phone: 054-4526725
  2. 2. Why? <ul><li>Increase online presence and visibility </li></ul><ul><li>Increase awareness for company brand </li></ul><ul><li>Broaden professional network </li></ul><ul><li>Deepen relationships with customers </li></ul><ul><li>Increase communication with audiences </li></ul><ul><li>Improve search engine prominence </li></ul><ul><li>Increase web or blog traffic </li></ul><ul><li>Conduct competitive intelligence </li></ul><ul><li>Be located for business opportunities </li></ul><ul><li>Generate new leads and turn them into sales! </li></ul>
  3. 3. Who Should Attend? <ul><li>The full day LinkedIn workshop is an interactive workshop. </li></ul><ul><li>Who should attend? </li></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>Sales </li></ul></ul><ul><ul><li>Business Development </li></ul></ul><ul><ul><li>Optional: R&D executives </li></ul></ul>
  4. 4. Agenda <ul><li>Why social networkng? </li></ul><ul><li>Social networking fundamentals </li></ul><ul><li>Introducing LinkedIn: </li></ul><ul><ul><li>Facts </li></ul></ul><ul><ul><li>Why use it? </li></ul></ul><ul><li>Getting started </li></ul><ul><ul><li>LinkedIn terminology </li></ul></ul><ul><ul><li>Have a strategy </li></ul></ul><ul><ul><li>Account setting </li></ul></ul><ul><ul><li>Your LinkedIn profile </li></ul></ul>
  5. 5. Agendag <ul><li>Building your network </li></ul><ul><li>Your company profile </li></ul><ul><li>Groups </li></ul><ul><li>LinkedIn community - contribute to the community and build your reputation on LinkedIn </li></ul><ul><li>Using LinkedIn for Business Development & Sales </li></ul><ul><li>Using LinkedIn for Marketing Activities </li></ul><ul><li>Leveraging LinkedIn for Competitive Intelligence </li></ul><ul><li>Advanced users: Upgrade Your Account </li></ul><ul><li>Integrate LinkedIn into your daily routine </li></ul><ul><li>Success tips </li></ul>Agenda
  6. 6. about us <ul><li>Sharon Hess, Partner </li></ul><ul><li>Specializing in international marketing with over 20 years of experience </li></ul><ul><li>Vice President of Marketing at Allot Communications </li></ul><ul><li>Vice President of Marketing at Pitango Venture Capital </li></ul><ul><li>Vice President of Corporate Marketing at Tadiran Telecommunications </li></ul><ul><li>Principal at Hess MarkITing </li></ul><ul><li>Senior marketing positions at: Algorithmic Research, Madge Networks, Lannet Data Communications and Orbot (now Orbotech) </li></ul><ul><li>Faculty member and mentor to the Wharton School of Management/Recanati Tel Aviv University MBA program </li></ul><ul><li>BA in Communications - Concordia University, Montreal </li></ul>
  7. 7. about us <ul><li>Ronen Offer, Partner </li></ul><ul><li>Specializing in international marketing, sales and business development with over 10 years of experience </li></ul><ul><li>Head of Marketing and Business Development department of PricewaterhouseCoopers, Israel </li></ul><ul><li>Senior marketing, sales and business development positions at Tundo Communications and Resolute Networks </li></ul><ul><li>Co-founder and CEO of the start-up company Veradis </li></ul><ul><li>Faculty member and mentor to the Wharton School of Management/Recanati Tel Aviv University MBA program </li></ul><ul><li>Member of the board of directors of ELEM (NGO for youth in distress) </li></ul><ul><li>BA in computer science and economics – Bar Ilan University </li></ul><ul><li>MBA - Tel Aviv University </li></ul>
  8. 8. Our Services Marketing <ul><li>Marketing strategy </li></ul><ul><li>Positioning and branding </li></ul><ul><li>Outsourced marketing/marcom services </li></ul><ul><li>Lead generation </li></ul><ul><li>Marketing audit </li></ul><ul><li>Web marketing </li></ul><ul><li>Workshops </li></ul><ul><ul><li>LinkedIn workshop </li></ul></ul><ul><ul><li>Positioning workshop </li></ul></ul><ul><ul><li>etc. </li></ul></ul>Business Development & Sales <ul><li>Partnerships </li></ul><ul><li>Alliances </li></ul><ul><li>OEM agreements </li></ul><ul><li>Merger and acquisitions </li></ul><ul><li>Channels – identification, engagement, training and management </li></ul><ul><li>Plan and manage sales campaigns </li></ul><ul><li>Manage and train sales team </li></ul><ul><li>Open door to key decision makers in strategic accounts </li></ul>
  9. 9. Publications
  10. 10. Website: www.aprilbc.com Blog: www.ronenoffer.com LinkedIn: www.linkedin.com/in/ronenoffer For more information:

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