RDrew Create a Marketing Plan


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How to create a Marketing Plan for help from other networkers

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RDrew Create a Marketing Plan

  1. 1. Create Your Marketing Plan Other Presentations: Turn Networking into Getworking LinkedIN and How To Use It Interview Skills ..How to Improve Your Chances Identity Theft ..How It Happens and What To Do
  2. 2. About Me <ul><ul><li>IT Executive </li></ul></ul><ul><ul><ul><li>SAP, Oracle, FDA, .NET, Project Management, People Person </li></ul></ul></ul><ul><ul><li>Board of Directors Vice Chairman 20 years </li></ul></ul><ul><ul><ul><li>Financial Institution Non-Profit $300 million </li></ul></ul></ul><ul><ul><ul><li>Executive Committee (4 members) </li></ul></ul></ul><ul><ul><ul><li>Finance Committee (Rates, Budget, Compliance) </li></ul></ul></ul><ul><ul><ul><li>Employee Relations Committee (ICP, Reviews, HR) </li></ul></ul></ul><ul><ul><ul><li>Data Processing Advisor (Systems Outsourced) </li></ul></ul></ul><ul><ul><li>Board of Director on CBIT (Universities Computer Science Programs) </li></ul></ul><ul><ul><li>Member Water Pollution Control Authority for Town of Fairfield </li></ul></ul><ul><ul><li>Member Computer Advisory Committee for Town of Fairfield </li></ul></ul><ul><ul><li>CDP, CSP and PMP Certified </li></ul></ul>
  3. 3. Transition 101 Model Anger Help Me!! Stress Relief New Friends Foundation Onboarding Plan Get a Job Offer Networking Resume Interview Layoff/Quit/Fired Marketing Plan Are you prepared to do each one of these steps? No Plan = 2 strikes to start
  4. 4. Why Do I Need A Marketing Plan <ul><ul><li>So you gave your elevator speech. Now who remembers you? </li></ul></ul><ul><ul><li>Who remembers what your target companies where ? </li></ul></ul><ul><ul><li>Networker Walks Away and Comes Back Later document. </li></ul></ul><ul><ul><li>If others have a Marketing Plan, you can add their targets to yours. </li></ul></ul><ul><ul><ul><li>Works both ways....People Helping People </li></ul></ul></ul><ul><ul><li>Fellow Networker may get a call from a recruiter and your name may surface based on your Marketing Plan. </li></ul></ul><ul><li>Resume to a networker has TOO many pages , would rather have one page. </li></ul><ul><ul><li>Bottom line: Marketing Plan is everything about you and your goals on one page!! </li></ul></ul>
  5. 5. Marketing Plan Contents <ul><ul><li>Name and Contact Information </li></ul></ul><ul><ul><li>Brief Summary About You (Like About Us on a Website) </li></ul></ul><ul><ul><ul><li>Areas of Expertise </li></ul></ul></ul><ul><ul><ul><li>Strengths </li></ul></ul></ul><ul><ul><li>What You Are Looking For or Search Strategy (Dream Job) </li></ul></ul><ul><ul><li>Most Recent roles or Professional Experience (Who you worked for) </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Key Achievements or Accomplishments </li></ul></ul><ul><ul><li>Target Companies </li></ul></ul><ul><ul><li>Bottom line: Everything about you and which companies you want to investigate on one page!! </li></ul></ul><ul><ul><li>= Mandatory Items </li></ul></ul>
  6. 6. Marketing Plan Contents – Header and Title – The Header is like your resume fit it on 2 lines to save space. As example: Ronald A. Drew, CDP CSP PMP 187 Orchard Hill Lane Fairfield, CT 06824 203-613-6743 (Cell) 203-259-3680 (Home) [email_address] The Title is your position you are looking for. As example: SENIOR IT EXECUTIVE
  7. 7. Marketing Plan Contents <ul><li>– Profile Summary – </li></ul><ul><li>The Profile Summary is a brief paragraph outlining who you are. </li></ul><ul><ul><li>It can include your strengths, products and/or applications worked on. </li></ul></ul><ul><ul><li>It can include your area of expertise. i.e.Financial Services, CPG etc. </li></ul></ul><ul><ul><li>It is like your elevator speech rolled into a paragraph . </li></ul></ul><ul><ul><ul><li>Go to www.15secondpitch.com and it will help you put together the brief paragraph </li></ul></ul></ul>
  8. 8. Marketing Plan Contents <ul><li>– What I am Looking For – </li></ul><ul><li>The “What I am Looking For” section tells the reader what you are looking for in your next position and NOT which companies you are interested in. Your DREAM JOB!!! </li></ul><ul><li>This section includes: </li></ul><ul><ul><li>The role you would like to get hired for. </li></ul></ul><ul><ul><li>What Industry do I want to work in. </li></ul></ul><ul><ul><li>What type of company you would like to work for (not names). </li></ul></ul><ul><ul><ul><li>Size </li></ul></ul></ul><ul><ul><ul><li>Culture </li></ul></ul></ul><ul><ul><li>How much travel you are willing to do. </li></ul></ul><ul><ul><li>What is my geographic restrictions (if any). </li></ul></ul><ul><ul><li>Etc....... </li></ul></ul><ul><li>Give the reader a general idea of your “dream job”, DON’T write a book!! </li></ul>
  9. 9. Marketing Plan Contents <ul><li>– Most Recent Roles – </li></ul><ul><li>This section contains the last 3 or 4 companies you have worked for (latest back). </li></ul><ul><li>This section includes: </li></ul><ul><ul><li>Your last title you held at each company </li></ul></ul><ul><ul><ul><li>If you only worked for one company list the last 3 job titles if applicable </li></ul></ul></ul><ul><ul><li>The name of the company </li></ul></ul><ul><ul><li>The department you worked in or items the reader should know </li></ul></ul><ul><ul><li>One or two sentences about the company. </li></ul></ul><ul><ul><ul><li>NOT your job </li></ul></ul></ul><ul><ul><ul><li>NOT PAR (Problem, Action, Results) </li></ul></ul></ul><ul><ul><ul><li>If reader has questions, give them your resume </li></ul></ul></ul><ul><li>Gives the reader a general idea of your past positions/companies </li></ul>
  10. 10. Marketing Plan Contents <ul><li>– Key Achievements – </li></ul><ul><li>Section contains the accomplishments that you made to bring value to your position(s). </li></ul><ul><li>This section includes the “R” in PAR : </li></ul><ul><ul><li>Percents or values a reader can understand </li></ul></ul><ul><ul><ul><li>Do NOT outline the problem , the reader can figure that out or ask. </li></ul></ul></ul><ul><ul><ul><li>Do NOT outline the actions , that is free consulting and takes too much space. </li></ul></ul></ul><ul><ul><li>List at least 2 for each prior position held </li></ul></ul><ul><ul><li>DO NOT mention the company . Reader will ask if they have a question. </li></ul></ul><ul><ul><li>Use bullets . They are easier to read. </li></ul></ul><ul><li>Gives the reader a general idea of your wins and your value!! </li></ul>
  11. 11. Marketing Plan Contents <ul><li>– Target Companies – </li></ul><ul><li>This section contains the target companies you would like to work for or know more about. THIS IS THE MOST IMPORTANT PART OF THE MARKETING PLAN!!! </li></ul><ul><ul><li>You should have at least 6 target companies and be able to describe WHY they are a target company </li></ul></ul><ul><ul><li>Do a goggle on them first so if a reader asks you about the company you can answer them and not just say “I just thought I’d put it on my Marketing Plan” or “I borrowed this from another person’s Marketing Plan”. </li></ul></ul><ul><ul><li>Change the targets every 2 to 4 weeks as needed. </li></ul></ul><ul><ul><li>Use targets from other folks in transition. This is the best way to find companies you were not aware of or did not think of. </li></ul></ul><ul><ul><li>You can add city to the target companies if helpful </li></ul></ul><ul><li>Gives the reader a list of the companies you need contacts for </li></ul>
  12. 12. Marketing Plan Now Lets Put It All Together <ul><li>For Network Groups Remember to: Make Enough Copies for the attendees!!!!!! </li></ul><ul><li>For Interviews (or networkers): Leave a one page Value Proposition </li></ul>
  13. 15. Questions ????? Thank You…..Ron.Drew@Hotmail.com And Good Luck !!!!