You Inc. Your value, your brand


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You Inc. Your value, your brand

  1. 1. YO U In c . Your Brand, Your Value Ron Charnock
  2. 2. We are CEOs of our own companies: Me, Inc. Tom Peters
  3. 3. what makes YOU different??
  4. 4. What’s Your Value Proposition ? A set of facts, assessments, assumptions and perceptions of what is valuable to someone What the seller suggests why the buyer should buy something
  5. 5. ? ? ? How do I know my value proposition and brand?
  6. 6. What do I do that adds remarkable, measurable, distinguished, distinctive value? WHAT ELSE??
  7. 7. what have I done that I’m most PROUD of? what do I do to get the job done … successfully? what lessons have you learned?
  8. 8. C charnock, inc What are your skills? What value do they create? What are the assets that make you different? What have you done to make yourself stand out ?
  9. 9. if you could say ONE thing about yourself what would it be?
  10. 10. What am I passionate about? What flags am I bearing?
  11. 11. What is my most noteworthy personal trait? What would your friends, colleagues or customers say is your greatest and clearest strength?
  12. 12. What do I want to do and haven’t? What options can you create? how do I sabotage myself?
  13. 13. Answer these questions … Write your brand statement … Live your brand!!!
  14. 14. info READ THE BLOG For more details or to subscribe to Ron’s blog , Getting Results! Achieving Positive Permanent Change, click here. ABOUT THE AUTHOR Ron Charnock is an executive coach and performance improvement consultant. “ I am passionate about changing the workplace by helping companies to really understand what drives performance. I am passionate about changing the world by helping people to really understand the power of choice. I am passionate for changing the results people get by sharing the gospel of values-based performance – based on clear knowledge of what to do, confident ability in achieving results and committed willingness to perform enthusiastically. I seek to transform organizations through true, sustainable growth of people. I deliver consultative assessments of gaps in knowledge, ability and will of the employees and identify the key drivers of superior performance. I use one-on-one consultative coaching to close the gaps and grow performance.” You can reach Ron Charnock at [email_address] or 703 304 6611 BORN ON DATE This document was created on March 13, 2009 and is based on the best Information available at that time. COPYRIGHT INFO The copyright in this work belongs to the author, who is solely responsible for the contents. This work is licensed under the Attribution license of Creative Commons. To view a copy of this license, visit Creative Commons . You are given unlimited rights to distribute, remix, tweak and build upon this work, even for commercial purposes, as long as you give credit to Getting Results! and Ron Charnock for the original creation.