Cross Cultural Marketing to Winnipeg's Filipino Community

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Marketing your company's products and services to Winnipeg's growing Filipino community. Presented to the Winnipeg Chamber of Commerce's St. James Chapter lunch meeting at Victoria Inn.

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Cross Cultural Marketing to Winnipeg's Filipino Community

  1. 1. Cross culturalmarketing toWinnipegs FilipinocommunitySpeaker: Ron CantiverosPublisher of the Filipino JournalSt. James ChapterWednesday, March 13, 201311:30 am – 1pmVictoria Inn, 1808 Wellington Ave.
  2. 2. Today’s Twitter & LinkedIn Hashtag #FJmarketing FilipinoJournal.com
  3. 3. Our History 1987 to present: Filipino JournalFamily business with over 30years of community engagementand publishing. 2008 2007 1982 – 1987: New SILANGAN 2013 2006 1993 1982 #FJmarketing FilipinoJournal.com
  4. 4. Our community is larger than you think.2006 Census - 37,7902006 Immigration - 2,539 Estimated2007 Immigration - 3,2792008 Immigration - 2,671 62,0002009 Immigration - 4,306  Filipinos in2010 Immigration - 5,383  Manitoba2011 Immigration - 6,293  Source: Manitoba Bureau of StatisticsFilipinos come from the Philippines with an Archipelago of 7,107 islands. There are currently over 100 ethnic groups in the Philippines, with over 500 dialects, 78 major languages and 2 national languages, Tagalog and English.Manitoba has over 100 Filipino community associations – regional, cultural, sports, religious, business and professional groups.  #FJmarketing FilipinoJournal.com
  5. 5. Building Long Term RelationshipsCase Study - Vickar Automotive Group 1992 2013 2003 November 20 – December 5, 2012 April 5 - 20, 2012 MFBC Filipino Community Service Award New homes and multipurpose hall blessed during Vickar-ANCOP mission to Camiguin #FJmarketing FilipinoJournal.com
  6. 6. Establish a grassroots presence Local event marketingMorden Corn & Apple Festival Philippine Independence Picnic Family Picnics at the ParkFilipino Street Festival Filipino Nights at Bomber Games New Immigrant Welcome Parties #FJmarketing FilipinoJournal.com
  7. 7. Filipino Community OrganizationsFilipino Basketball Leagues Manitoba Filipino Business CouncilFolklorama ANCOP International Quezon Province Association of Manitoba #FJmarketing FilipinoJournal.com
  8. 8. Engaging our communityPrint media: Radio: CKJS 810Filipino Journal Online: FilipinoJournal.com #FJmarketing FilipinoJournal.com
  9. 9. Never ever use Google Translate #FJmarketing FilipinoJournal.com
  10. 10. Marketing Festival du Voyageur #FJmarketing FilipinoJournal.com
  11. 11. Our Publications #FJmarketing FilipinoJournal.com
  12. 12. Best way to get a hold of me: ron@FilipinoJournal.com LinkedIn: Ron Cantiveros @RonCantiveros #FJmarketing FilipinoJournal.com

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