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Social Media Roadmap for Your Business Success




Social Media Road Map for Your
        Business Success
Presentation by...
Social Media Roadmap for Your Business Success




                    Go to
     www.SMBSavvy.com
            www.RonanKe...
Social Media Roadmap for Your Business Success




            www.RonanKeaneOnline.com
Social Media Roadmap for Your Business Success




               www.RonanKeane.com
Social Media Roadmap for Your Business Success




               www.RonanKeane.com
Social Media Roadmap for Your Business Success




               www.RonanKeane.com
Social Media Roadmap for Your Business Success




Social Media Defined



            www.RonanKeaneOnline.com
Social Media Roadmap for Your Business Success




“Social Media is media designed to be disseminated through social
inter...
Social Media Roadmap for Your Business Success




“Stop advertising and
  start publishing.”



             www.RonanKea...
Social Media Roadmap for Your Business Success




Social Media Today



            www.RonanKeaneOnline.com
Social Media Roadmap for Your Business Success




                           1 out of 8
                       couples ma...
Social Media Roadmap for Your Business Success




By   2010      Gen Y will outnumber
               Baby Boomers.



   ...
Social Media Roadmap for Your Business Success




96%    have
joined a
social
network




               www.RonanKeaneOn...
Social Media Roadmap for Your Business Success



If Facebook were a country it would be the 4th largest


               ...
Social Media Roadmap for Your Business Success




   80% of companies       use
Linkedin as their primary source
  to fin...
Social Media Roadmap for Your Business Success




                The fastest growing
                 segment on Faceboo...
Social Media Roadmap for Your Business Success




  80% of Twitter usage is on
Mobile devices. People update
      Anywhe...
Social Media Roadmap for Your Business Success




   80% of Twitter usage is on
 Mobile devices. People update
       Any...
Social Media Roadmap for Your Business Success




   is the second largest
Search engine in the world.




             w...
Social Media Roadmap for Your Business Success



78%    of consumers trust online
      peer recommendations.




       ...
Social Media Roadmap for Your Business Success



Only   14%       trust advertisements




               www.RonanKeaneO...
Social Media Roadmap for Your Business Success




    Only 18% of TV
    advertisements
generate positive ROI.

90% of pe...
Social Media Roadmap for Your Business Success




 70% of 18-34        year-olds have
        watched TV on the Web.

25%...
Social Media Roadmap for Your Business Success


According to Social Media Revolution Visualized:
To reach 50 million peop...
Social Media Roadmap for Your Business Success




            www.RonanKeaneOnline.com
Social Media Roadmap for Your Business Success




            www.RonanKeaneOnline.com
Social Media Roadmap for Your Business Success




   Define Your Business & Marketing Goals

   Listen to Your Marketpla...
Social Media Roadmap for Your Business Success


WEEK 1
   Define Your Business & Marketing Goals
        For example,
   ...
Social Media Roadmap for Your Business Success


WEEK 2
   Reputation Management:
    Listen and Monitor
         Listen ...
Social Media Roadmap for Your Business Success

Monday - Week 2
Google Blog Search




                     www.RonanKeane...
Social Media Roadmap for Your Business Success

Monday - Week 2
BlogPulse.com




                    www.RonanKeaneOnline...
Social Media Roadmap for Your Business Success

Tuesday - Week 2
Technorati.com




                    www.RonanKeaneOnli...
Social Media Roadmap for Your Business Success

Tuesday - Week 2: Create accounts and join communities
Online communities ...
Social Media Roadmap for Your Business Success

Tuesday - Week 2: Create accounts and join communities
ViralHeat.com




 ...
Social Media Roadmap for Your Business Success

Wednesday - Week 2: Create Google Reader account




                    w...
Social Media Roadmap for Your Business Success

Thursday - Week 2: Monitor industry & competitors




                    ...
Social Media Roadmap for Your Business Success

Thursday - Week 2: Monitor industry & competitors




                    ...
Social Media Roadmap for Your Business Success

Friday - Week 2: Read blogs and books


BOOKS                             ...
Social Media Roadmap for Your Business Success


WEEK 3
   Execute Social Media Marketing Plan
         12 weeks, one hou...
Social Media Roadmap for Your Business Success

Monday - Week 3: Create your online hub
Blog on your domain - RonanKeane.c...
Social Media Roadmap for Your Business Success

Tuesday - Week 3: Measure your efforts
Google Analytics




              ...
Social Media Roadmap for Your Business Success

Tuesday - Week 3: Measure your efforts
SMBSavvy.com - Google Analytics



...
Social Media Roadmap for Your Business Success

Tuesday - Week 3: Measure your efforts
SMBSavvy.com - Google Analytics



...
Social Media Roadmap for Your Business Success

Thursday- Week 3: “Claim” your blog on Technorati.com




                ...
Social Media Roadmap for Your Business Success

Friday - Week 3: Digg.com and Delicious.com




                    www.Ro...
Social Media Roadmap for Your Business Success


WEEK 4
   Twitter.com
    Top 5 Reasons to Use Twitter
    1. Gain expos...
Social Media Roadmap for Your Business Success

Monday - Week 4: Twitter.com




                   www.RonanKeaneOnline.c...
Social Media Roadmap for Your Business Success

Tuesday - Week 4: Twitter.com - Strategically follow




                 ...
Social Media Roadmap for Your Business Success

Wednesday - Week 4: Twitter.com - Search




                   www.RonanK...
Social Media Roadmap for Your Business Success

Wednesday - Week 4: Twitter.com - Tweetdeck




                   www.Ron...
Social Media Roadmap for Your Business Success

Thursday - Week 4: Twitter.com - Language

   @ + [name] = mentioning tha...
Social Media Roadmap for Your Business Success

Friday - Week 4: Twitter.com – Mobile manager

   Get Twitter mobile app ...
Social Media Roadmap for Your Business Success

Friday - Week 4: Twitter.com – Decide on who to follow

   Follow, then e...
Social Media Roadmap for Your Business Success


WEEK 5
   Facebook.com
    Top 5 Reasons to Use Facebook
    1. Connect ...
Social Media Roadmap for Your Business Success




            www.RonanKeaneOnline.com
Social Media Roadmap for Your Business Success

Monday - Week 5: Facebook.com – Profile




                   www.RonanKea...
Social Media Roadmap for Your Business Success

Monday - Week 5: Facebook.com – Fan page




                   www.RonanK...
Social Media Roadmap for Your Business Success

Tuesday - Week 5: Facebook.com – Create a Fan page




                   ...
Social Media Roadmap for Your Business Success

Wednesday - Week 5: Facebook.com – Connect




                   www.Rona...
Social Media Roadmap for Your Business Success

Wednesday - Week 5: Facebook.com – Upload content




                   w...
Social Media Roadmap for Your Business Success

Wednesday - Week 5: Facebook.com – Upload content




                   w...
Social Media Roadmap for Your Business Success

Thursday - Week 5: Facebook.com – Apps




                   www.RonanKea...
Social Media Roadmap for Your Business Success

Friday - Week 5: Facebook.com – Privacy settings




                    w...
Social Media Roadmap for Your Business Success


WEEK 6
   Linkedin.com
    Top 5 Reasons to Use Linkedin
    1. Make loc...
Social Media Roadmap for Your Business Success




                                           Trusted referral




       ...
Social Media Roadmap for Your Business Success

Monday - Week 6: Linkedin.com – “100%” = Trust!




                   www...
Social Media Roadmap for Your Business Success

Monday - Week 6: Linkedin.com – Upload contacts




                   www...
Social Media Roadmap for Your Business Success

Tuesday - Week 6: Linkedin.com – Recommendations




                   ww...
Social Media Roadmap for Your Business Success

Tuesday - Week 6: Linkedin.com – Recommendations




                   ww...
Social Media Roadmap for Your Business Success

Tuesday - Week 6: Linkedin.com – Search groups




                   www....
Social Media Roadmap for Your Business Success

Wednesday - Week 6: Linkedin.com – Participate




                   www....
Social Media Roadmap for Your Business Success

Thursday - Week 6: Linkedin.com – Sync




                   www.RonanKea...
Social Media Roadmap for Your Business Success

Thursday - Week 6: Linkedin.com – Sync




                   www.RonanKea...
Social Media Roadmap for Your Business Success

Friday - Week 6: Linkedin.com – Answer questions




                   ww...
Social Media Roadmap for Your Business Success

Friday - Week 6: Linkedin.com – Answer questions




                   ww...
Social Media Roadmap for Your Business Success



                         That’s it!

 Follow the steps in this road map ...
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Social Media Road Map For Your Business Success

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This presentation is part of a 6 week program I've put together for people that know little about Social Media. The presentation is accompanied by a 20 page worksheet PDF document that goes into more details about what do to and how to do it.

Download the PDF worksheet here: http://www.ronankeaneonline.com/SocialMediaRoadMapforYourBusinessSuccess.pdf

Published in: Technology, Business

Social Media Road Map For Your Business Success

  1. 1. Social Media Roadmap for Your Business Success Social Media Road Map for Your Business Success Presentation by Ronan Keane, Internet Marketing Consultant Please download and print accompanying PDF. To download, go to RonanKeaneOnline.com/SocialMediaRoadMap www.RonanKeaneOnline.com
  2. 2. Social Media Roadmap for Your Business Success Go to www.SMBSavvy.com www.RonanKeaneOnline.com
  3. 3. Social Media Roadmap for Your Business Success www.RonanKeaneOnline.com
  4. 4. Social Media Roadmap for Your Business Success www.RonanKeane.com
  5. 5. Social Media Roadmap for Your Business Success www.RonanKeane.com
  6. 6. Social Media Roadmap for Your Business Success www.RonanKeane.com
  7. 7. Social Media Roadmap for Your Business Success Social Media Defined www.RonanKeaneOnline.com
  8. 8. Social Media Roadmap for Your Business Success “Social Media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.” Wikipedia.com www.RonanKeaneOnline.com
  9. 9. Social Media Roadmap for Your Business Success “Stop advertising and start publishing.” www.RonanKeaneOnline.com
  10. 10. Social Media Roadmap for Your Business Success Social Media Today www.RonanKeaneOnline.com
  11. 11. Social Media Roadmap for Your Business Success 1 out of 8 couples married in the U.S. last year met via social media. www.RonanKeaneOnline.com
  12. 12. Social Media Roadmap for Your Business Success By 2010 Gen Y will outnumber Baby Boomers. www.RonanKeaneOnline.com
  13. 13. Social Media Roadmap for Your Business Success 96% have joined a social network www.RonanKeaneOnline.com
  14. 14. Social Media Roadmap for Your Business Success If Facebook were a country it would be the 4th largest 1.China 2.India 3.United States 4.Facebook 5.Indonesia 6.Brazil www.RonanKeaneOnline.com
  15. 15. Social Media Roadmap for Your Business Success 80% of companies use Linkedin as their primary source to find new employees. www.RonanKeaneOnline.com
  16. 16. Social Media Roadmap for Your Business Success The fastest growing segment on Facebook is 55 to 65-year old females. www.RonanKeaneOnline.com
  17. 17. Social Media Roadmap for Your Business Success 80% of Twitter usage is on Mobile devices. People update Anywhere, anytime. www.RonanKeaneOnline.com
  18. 18. Social Media Roadmap for Your Business Success 80% of Twitter usage is on Mobile devices. People update Anywhere, anytime. Imagine what that means for bad customer service. www.RonanKeaneOnline.com
  19. 19. Social Media Roadmap for Your Business Success is the second largest Search engine in the world. www.RonanKeaneOnline.com
  20. 20. Social Media Roadmap for Your Business Success 78% of consumers trust online peer recommendations. www.RonanKeaneOnline.com
  21. 21. Social Media Roadmap for Your Business Success Only 14% trust advertisements www.RonanKeaneOnline.com
  22. 22. Social Media Roadmap for Your Business Success Only 18% of TV advertisements generate positive ROI. 90% of people that can TiVo ads do. www.RonanKeaneOnline.com
  23. 23. Social Media Roadmap for Your Business Success 70% of 18-34 year-olds have watched TV on the Web. 25% of Americans said they watched a video… on their phone. www.RonanKeaneOnline.com
  24. 24. Social Media Roadmap for Your Business Success According to Social Media Revolution Visualized: To reach 50 million people, it took… 50 years for radio 13 years for TV 4 years for the Internet 9 months for Facebook to get 100 million users! www.RonanKeaneOnline.com
  25. 25. Social Media Roadmap for Your Business Success www.RonanKeaneOnline.com
  26. 26. Social Media Roadmap for Your Business Success www.RonanKeaneOnline.com
  27. 27. Social Media Roadmap for Your Business Success  Define Your Business & Marketing Goals  Listen to Your Marketplace/s  Execute Social Media Marketing Plan www.RonanKeaneOnline.com
  28. 28. Social Media Roadmap for Your Business Success WEEK 1  Define Your Business & Marketing Goals For example, - Increase sales 200% over last year - Position myself as the Social Media and SEO guy - Promote my Web 2.0 Web Design Services www.RonanKeaneOnline.com
  29. 29. Social Media Roadmap for Your Business Success WEEK 2  Reputation Management: Listen and Monitor Listen to and Monitor Your Prospects, Customers and Competitors www.RonanKeaneOnline.com
  30. 30. Social Media Roadmap for Your Business Success Monday - Week 2 Google Blog Search www.RonanKeaneOnline.com
  31. 31. Social Media Roadmap for Your Business Success Monday - Week 2 BlogPulse.com www.RonanKeaneOnline.com
  32. 32. Social Media Roadmap for Your Business Success Tuesday - Week 2 Technorati.com www.RonanKeaneOnline.com
  33. 33. Social Media Roadmap for Your Business Success Tuesday - Week 2: Create accounts and join communities Online communities namechk.com and knowem.com www.RonanKeaneOnline.com
  34. 34. Social Media Roadmap for Your Business Success Tuesday - Week 2: Create accounts and join communities ViralHeat.com www.RonanKeaneOnline.com
  35. 35. Social Media Roadmap for Your Business Success Wednesday - Week 2: Create Google Reader account www.RonanKeaneOnline.com
  36. 36. Social Media Roadmap for Your Business Success Thursday - Week 2: Monitor industry & competitors www.RonanKeaneOnline.com
  37. 37. Social Media Roadmap for Your Business Success Thursday - Week 2: Monitor industry & competitors www.RonanKeaneOnline.com
  38. 38. Social Media Roadmap for Your Business Success Friday - Week 2: Read blogs and books BOOKS BLOGS “Trust Agents” - Chris Brogan RonanKeane.com “Tribes” - Seth Godin Mashable.com “Crush It” - Gary Vaynerchuck ReadWriteWeb.com “The Facebook Era” - Clara Shih SocialMediaExaminer.com “Startup Success” - Ronan Keane & Rieva Lesonsky ChrisBrogan.com Copyblogger.com www.RonanKeaneOnline.com
  39. 39. Social Media Roadmap for Your Business Success WEEK 3  Execute Social Media Marketing Plan 12 weeks, one hour per day www.RonanKeaneOnline.com
  40. 40. Social Media Roadmap for Your Business Success Monday - Week 3: Create your online hub Blog on your domain - RonanKeane.com Your blog on Wordpress, Typepad or Blogger www.RonanKeaneOnline.com
  41. 41. Social Media Roadmap for Your Business Success Tuesday - Week 3: Measure your efforts Google Analytics www.RonanKeaneOnline.com
  42. 42. Social Media Roadmap for Your Business Success Tuesday - Week 3: Measure your efforts SMBSavvy.com - Google Analytics www.RonanKeaneOnline.com
  43. 43. Social Media Roadmap for Your Business Success Tuesday - Week 3: Measure your efforts SMBSavvy.com - Google Analytics www.RonanKeaneOnline.com
  44. 44. Social Media Roadmap for Your Business Success Thursday- Week 3: “Claim” your blog on Technorati.com www.RonanKeaneOnline.com
  45. 45. Social Media Roadmap for Your Business Success Friday - Week 3: Digg.com and Delicious.com www.RonanKeaneOnline.com
  46. 46. Social Media Roadmap for Your Business Success WEEK 4  Twitter.com Top 5 Reasons to Use Twitter 1. Gain exposure for my blogs… and gain potential readers 2. Build my network with transparency and trust 3. Market my work, products and services 4. Learn new things from other industry professionals 5. Meet and talk with others (some business/some pleasure) www.RonanKeaneOnline.com
  47. 47. Social Media Roadmap for Your Business Success Monday - Week 4: Twitter.com www.RonanKeaneOnline.com
  48. 48. Social Media Roadmap for Your Business Success Tuesday - Week 4: Twitter.com - Strategically follow www.RonanKeaneOnline.com
  49. 49. Social Media Roadmap for Your Business Success Wednesday - Week 4: Twitter.com - Search www.RonanKeaneOnline.com
  50. 50. Social Media Roadmap for Your Business Success Wednesday - Week 4: Twitter.com - Tweetdeck www.RonanKeaneOnline.com
  51. 51. Social Media Roadmap for Your Business Success Thursday - Week 4: Twitter.com - Language  @ + [name] = mentioning that person  'RT', Retweet = Distributing a tweet to your network  # = topic-specific www.RonanKeaneOnline.com
  52. 52. Social Media Roadmap for Your Business Success Friday - Week 4: Twitter.com – Mobile manager  Get Twitter mobile app for your Droid, iPhone or Blackberry www.RonanKeaneOnline.com
  53. 53. Social Media Roadmap for Your Business Success Friday - Week 4: Twitter.com – Decide on who to follow  Follow, then edit following  Search for new users daily and follow  No mystery to making contact, use common sense www.RonanKeaneOnline.com
  54. 54. Social Media Roadmap for Your Business Success WEEK 5  Facebook.com Top 5 Reasons to Use Facebook 1. Connect with old friends 2. Access to engaged and qualified users 3. Viral opportunity for messaging 4. Targeted advertising 5. Facebook adoption www.RonanKeaneOnline.com
  55. 55. Social Media Roadmap for Your Business Success www.RonanKeaneOnline.com
  56. 56. Social Media Roadmap for Your Business Success Monday - Week 5: Facebook.com – Profile www.RonanKeaneOnline.com
  57. 57. Social Media Roadmap for Your Business Success Monday - Week 5: Facebook.com – Fan page www.RonanKeaneOnline.com
  58. 58. Social Media Roadmap for Your Business Success Tuesday - Week 5: Facebook.com – Create a Fan page www.RonanKeaneOnline.com
  59. 59. Social Media Roadmap for Your Business Success Wednesday - Week 5: Facebook.com – Connect www.RonanKeaneOnline.com
  60. 60. Social Media Roadmap for Your Business Success Wednesday - Week 5: Facebook.com – Upload content www.RonanKeaneOnline.com
  61. 61. Social Media Roadmap for Your Business Success Wednesday - Week 5: Facebook.com – Upload content www.RonanKeaneOnline.com
  62. 62. Social Media Roadmap for Your Business Success Thursday - Week 5: Facebook.com – Apps www.RonanKeaneOnline.com
  63. 63. Social Media Roadmap for Your Business Success Friday - Week 5: Facebook.com – Privacy settings www.RonanKeaneOnline.com
  64. 64. Social Media Roadmap for Your Business Success WEEK 6  Linkedin.com Top 5 Reasons to Use Linkedin 1. Make local, national and international professional connections 2. Position yourself as a SME and authority 3. Integrate with your CRM tools 4. Trusted contact 5. Legitimate www.RonanKeaneOnline.com
  65. 65. Social Media Roadmap for Your Business Success Trusted referral www.RonanKeaneOnline.com
  66. 66. Social Media Roadmap for Your Business Success Monday - Week 6: Linkedin.com – “100%” = Trust! www.RonanKeaneOnline.com
  67. 67. Social Media Roadmap for Your Business Success Monday - Week 6: Linkedin.com – Upload contacts www.RonanKeaneOnline.com
  68. 68. Social Media Roadmap for Your Business Success Tuesday - Week 6: Linkedin.com – Recommendations www.RonanKeaneOnline.com
  69. 69. Social Media Roadmap for Your Business Success Tuesday - Week 6: Linkedin.com – Recommendations www.RonanKeaneOnline.com
  70. 70. Social Media Roadmap for Your Business Success Tuesday - Week 6: Linkedin.com – Search groups www.RonanKeaneOnline.com
  71. 71. Social Media Roadmap for Your Business Success Wednesday - Week 6: Linkedin.com – Participate www.RonanKeaneOnline.com
  72. 72. Social Media Roadmap for Your Business Success Thursday - Week 6: Linkedin.com – Sync www.RonanKeaneOnline.com
  73. 73. Social Media Roadmap for Your Business Success Thursday - Week 6: Linkedin.com – Sync www.RonanKeaneOnline.com
  74. 74. Social Media Roadmap for Your Business Success Friday - Week 6: Linkedin.com – Answer questions www.RonanKeaneOnline.com
  75. 75. Social Media Roadmap for Your Business Success Friday - Week 6: Linkedin.com – Answer questions www.RonanKeaneOnline.com
  76. 76. Social Media Roadmap for Your Business Success That’s it! Follow the steps in this road map and you’ll be on the road to Social Media Success. Do you need Social Media Marketing help? Please call me at (703) 489-7886 or email ronankeane1@gmail.com Follow me on Twitter: @ronankeane Join Ronan Keane Fan page on Facebook www.RonanKeaneOnline.com

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